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Category: Publicity for authors

The Inimitable Success of the Self-Published

The Lone Ranger, someone we could all learn a thing or two from.There are quite a few authors around the world who have sold a lot of books on their own when they didn’t with publishers, and rather than seeing this as their own success, they see it as their publisher’s failing. They may go on to say how they can teach publishers about how to make an author into a millionaire, if those publishers were to listen. There are probably books on this very subject out there right now, ‘How to Promote Your Novel’ and so forth, by self-proclaimed gurus of the subject.

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Do Publishers Expect Authors To Market Themselves?

Last week I over-read someone on Twitter saying that ‘Trad pub expect authors to do most marketing these days’. I jumped in with my contrarian point of view, as ever the self-righteous asshole, trying to disguise the fact that I was windmilling my fists by using an even tone. Thankfully, that particular conversation didn’t leave either participant with long-term injuries. But it did get me thinking: do publishing houses ask authors to do too much?

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