Aimee Dewar (@AimeeDewar) is a freelancer in book design and social media. She works with multiple clients across different sectors, including Head & Heart Book Design, in typesetting and social media. She is also the current Social Media Manager for the London branch of the Society of Young Publishers. You can find her website here.
Matt Haslum spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. He joined Faber & Faber as Marketing Director in 2012, building a list-focussed consumer-facing marketing team along side an award-winning website and Members programme. Since leaving Faber in 2017, Matt has been consulting for publishers and creative agencies on a broad range of topics – from digital development, to list & campaign planning, to marketing and publishing strategy. In March 2018, Matt became UK MD of Chelsea Green Publishing, leading US publisher on the politics and practise of sustainable living.
Lindsay Powles has worked at Nielsen Book for 2 years as an Account Manager within their Discovery & Commerce team, predominately working with publishers who use the look inside marketing tool, Book2Look. Before Nielsen, she worked for 7 years for a technology company creating apps and tools for companies to interact with their delegates at corporate events and conferences.
IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing my link with them! They’re all gonna buy my book and I’ll be rich!
It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart and legible social media graphics, just follow my 5 easy guidelines.
Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction Marketing at Pan Macmillan, and has also worked at Penguin, Quarto and a number of award-winning marketing and PR agencies on clients as diverse as Banksy, Christian Aid and the Central Office of Information. Norah Myers interviews her here.
Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to help you get started.
Claire Maxwell is an experienced publicist and former journalist. Having worked at some of the UK’s leading publishing houses including Canongate Books, Claire has implemented PR campaigns that have seen titles rocket up the bestsellers charts. She was the publicist behind the campaign for the Sunday Times Bestselling How to Stop Time by Matt Haig, and has worked on a huge variety of books and projects. She co-programmed BookMachine Unplugged 2018: Talking Marcomms, which takes place this Wednesday evening [SOLD OUT] and sits on the BookMachine Editorial Board.
This is a guest post by Laurence Kilpatrick. Laurence keeps track of developments in the world of non-fiction, offering bespoke book recommendations to The Pigeonhole business book club clients, while also managing projects with our publishers, ensuring that their stock of crime, thriller and commercial fiction titles reach the biggest audience possible. You can contact Laurence@ThePigeonhole.com or @ThePigeonholeHQ.
Publisher: The Quarto Group
Job Location: London, UK
We are looking to appoint an Online Marketing and Social Media Executive in our Adult Title Marketing, UK team. Reporting to the Senior Marketing Manager, this role will work primarily with The Quarto Group Adult imprints and drive www.quartoknows.com social media growth. You will also be involved in select campaigns for The Quarto Group Children’s imprints and activity on their social media channels.
This role at The Quarto Group is a full time, 9-12 months fixed term contract to cover part of the Group Director of Corporate Marketing & Communications’ remit while she is on maternity leave. It reports to the Chief Executive Officer.
Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little, those that embodied tribal memory, with strong, often repetitive structure and big heroes and villains. There wasn’t much by way of interior monologue or intertextuality.
Sweek, a social platform for free reading and writing, and Ravensburger, a well-known German publisher, have successfully completed #SchreibMitRavensburger, a Young Adult writing contest. At an exclusive event at the Ravensburger headquarters, Samira Bosshard was revealed to be the winner of the contest and earned herself a publishing contract, after impressing both the Sweek reading community and the expert jury of Ravensburger.