Category: Social media

Amazon Advertising

Facebook Advertising: the small publisher’s secret weapon

Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6 years? The average Gen Z user now dedicates 3 hours a day to scrolling his or her newsfeed.* With over 3 billion people (42% of the global population) on social media, it is no surprise that advertising on these platforms is an extremely effective route to reach consumers for small to large brands alike.

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Claire Ormsby-Potter

Event report: BookMachine Unplugged 2019 – Talking Marcomms

Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money. On 3rd July, BookMachine assembled a panel of amazing publicity and marketing experts to discuss their experience of working with smaller budgets and creating incredible and effective campaigns. Julia Garvey is an independent marketer working within publishing and EdTech, Mindy Gibbins-Klein is the co-founder of Panoma Press, Lauren Ace is the Brand Director for Little Tiger and Stripes Books, and Amy Winchester is Head of Publicity at Unbound.

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Freelance Book Publicist

Interview with Claire Maxwell, Freelance Book Publicist

Claire Maxwell is an experienced publicist and former journalist. Having worked at some of the UK’s leading publishing houses including Canongate Books, Claire has implemented PR campaigns that have seen titles rocket up the bestsellers charts. She was the publicist behind the campaign for the Sunday Times Bestselling How to Stop Time by Matt Haig, and has worked on a huge variety of books and projects. She co-programmed BookMachine Unplugged 2018: Talking Marcomms, which takes place this Wednesday evening [SOLD OUT] and sits on the BookMachine Editorial Board.

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refresh your social media game

4 tips to instantly refresh your social media game

Aimee Dewar (@AimeeDewar) is a freelancer in book design and social media. She works with multiple clients across different sectors, including Head & Heart Book Design, in typesetting and social media. She is also the current Social Media Manager for the London branch of the Society of Young Publishers. You can find her website here.

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serialisation

Reaching new audiences: taking serialisation seriously

This is a guest post by Laurence Kilpatrick. Laurence keeps track of developments in the world of non-fiction, offering bespoke book recommendations to The Pigeonhole business book club clients, while also managing projects with our publishers, ensuring that their stock of crime, thriller and commercial fiction titles reach the biggest audience possible. You can contact Laurence@ThePigeonhole.com or @ThePigeonholeHQ.

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Production Controller

Online Marketing and Social Media Executive [JOB POSTING]

Publisher: The Quarto Group
Job Location: London, UK

We are looking to appoint an Online Marketing and Social Media Executive in our Adult Title Marketing, UK team. Reporting to the Senior Marketing Manager, this role will work primarily with The Quarto Group Adult imprints and drive www.quartoknows.com social media growth. You will also be involved in select campaigns for The Quarto Group Children’s imprints and activity on their social media channels.

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How can you make your books stand out from the crowd?

Lindsay Powles has worked at Nielsen Book for 2 years as an Account Manager within their Discovery & Commerce team, predominately working with publishers who use the look inside marketing tool, Book2Look. Before Nielsen, she worked for 7 years for a technology company creating apps and tools for companies to interact with their delegates at corporate events and conferences.

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Production Controller

Corporate Communications Manager [JOB POSTING]

This role at The Quarto Group is a full time, 9-12 months fixed term contract to cover part of the Group Director of Corporate Marketing & Communications’ remit while she is on maternity leave. It reports to the Chief Executive Officer.

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This Twitter Guide Will Make You See What You’re Doing SO Wrong And How To Make It Right [FOR AUTHORS]

IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing my link with them! They’re all gonna buy my book and I’ll be rich!

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Infrastructure of publishing business

The reinvention of storytelling

Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little, those that embodied tribal memory, with strong, often repetitive structure and big heroes and villains. There wasn’t much by way of interior monologue or intertextuality.

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Experienced designer

My top 5 tips on designing social media graphics

It’s a fact that posts which are illustrated have a much higher success and click-through rate than those that aren’t. If you want to create smart and legible social media graphics, just follow my 5 easy guidelines.

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How to start using hashtags effectively right now

In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all social media channels. If you missed our chat, I encourage you to review our Storify summary here.

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On marketing celebrity authors: Jodie Mullish interview

Jodie Mullish is Communications Director at Pan Macmillan imprint Bluebird, publisher of Joe Wicks, Russell Brand and Jasmine Hemsley. She was previously Head of Fiction Marketing at Pan Macmillan, and has also worked at Penguin, Quarto and a number of award-winning marketing and PR agencies on clients as diverse as Banksy, Christian Aid and the Central Office of Information. Norah Myers interviews her here. 

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