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Category: Traditional Marketing

5 Questions for Meg McAllister [INTERVIEW]

Meg McAllister

In the run up to BookMachine New York, we’re running a set of interviews with publishing professionals connected to the City, with an interesting story to tell.

Meg McAllister has over 20-years of public relations and brand promotion experience in the US, Canada and the UK, with an impressive list of clients including Random House, Harper Collins and Warner Brothers, her agency is renowned for working with some of the industries biggest names.

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6 Questions for Jon Reed [INTERVIEW]

Jon ReedJon Reed is an author and social media consultant who previously worked in publishing for 10 years. He runs the blog Publishing Talk, and offers social media training to publishers through Reed Media. BookMachine interviewed Jon a year ago, and as he has just launched a new Publishing Talk magazine we thought it was time for a catch up.

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The literary critic: an endangered species?

This a guest post from Simon Appleby, who runs Bookswarm, a digital agency specialising in work for authors, agents and publishers – services including e-book design, website and blog design, author videos and more. He’s also a director of AMS Digital Publishing, which runs a number of online marketing channels for publishers, including Bookhugger.co.uk and Bookdiva.co.uk, and operates the Real Readers review generation service. He’s a hands-on computer geek and a prolific reader and reviewer of books via the blog that he founded in 2008, Bookgeeks.co.uk.
 

Everyone’s a critic

The web, and not least Amazon’s customer review functionality, has been blamed for the demise (or at least the endangered species status) of the professional literary critic. There’s not doubt that the amount of space in the national press given over to books is less than ever, and the number of literary editors has diminished too. Needless to say, the whole newspaper market is changing and shrinking, thanks to this Internet thingummy. So, Bookmachiners, I ask you – is this such a bad thing?

I have a weird dual perspective on this issue…

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5 things authors should know about bookshop events

Becky Hearne

Becky Hearne  is a former bookshop Events Coordinator, and has run book launches, talks, school events  and unusual book-related fun, such as literary speed dating. She now does freelance editorial and PR work for various publishers and authors, including Carnegie-longlisted author Nicola Morgan. She’s on Twitter: @bookshop_becky

1. I’ll start with the obvious: being nice matters.

Events are a lot of work for booksellers, and much of that time will be unpaid. Often, the bookseller will have  liaised with some of (or all of) the following: your publicist, your agent, your publishers’ rep, a wholesaler, librarians, teachers, head teachers, parents, the venue staff, and local newspapers/media. And, of course, you. Bookshops make money from events, but not that much when you consider the time put in. If booksellers like you, they will hand-sell your book; if they don’t, it’ll go in the returns box the morning after.

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