In an era where you’re competing with umpteen websites, Facebook feeds, Twitter streams and mobile apps – promoting new books and publications can be somewhat daunting.
Over the course of the next few days, I’ll show you a few tools that are highly effective, low cost (or free) ways of promoting books and authors, engaging with readers and generally doing all you can to sell more books.
The first area we’ll look at is audio. Often overlooked in the rush to create YouTube videos or trailers; audio is still hugely popular. I can honestly say that there hasn’t been a project that I’ve worked on where the number of audio streams accessed or number of podcasts downloaded hasn’t ended up surprising me and my clients alike. It’s definitely worth thinking using a tool like Soundcloud as part of your promotional efforts.