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If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little bit of a head bend, BUT practice makes perfect and there are some simple things you can do to get more out of your analytics.

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If you don’t yet have an online presence, in the form of even a simple website, then it’s time to consider setting one up. It needn’t be anything complicated, but potential clients are increasingly looking to the web to find editors and proofreaders, even if it’s just to confirm that you look like a real person they can trust!

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Ebook related

Is 2017 the year you start to read up on the industry and changes sweeping the publishing world? Well we have made it a bit easier for you. Throughout 2016, Geethik Technologies have been bookmarking the very best discussions around ebooks and publishing from across the web, and have compiled them into one handy list for you here. (this blog post first appeared on the Geethik Technologies blog)

1. Another way to monetize ebooks

An idea to launch an ebook application and platform that support a survey-driven business model – by Joe Wilkert:

2. Will an open web liberate reading data?

An interesting review of where ebooks sit within global search, after the IDPF discusses a potential merger with W3C – by Andrew Rhomberg:

3. What the inventor of the World Wide Web sees for the future of ebooks

Four qualities that will define open and interoperable ebooks of the future – by Sir Tim Berners-Lee:

4. E-books can be lent by libraries just like normal books, rules EU’s top court

Most libraries in the UK lend e-books but the choice of titles is limited. This new ruling could change things – by Glyn Moody:

5. How to share advance copies of ebooks to those without a suitable device

The IDPF have made it their mission to encourage the uptake of the modern EPUB3 standard. A very neat way for them to demonstrate how modern EPUB3 readers could and should work is by building one – by Ken Jones:

Are there any other thought-provoking reads of 2016 that you recommend? Please add them to the comments below.

Digital Marketing insights

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more.

1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run digital marketing campaigns during that time?

I think when I started, there was a sense of “if you build it, they will come” – a lot of micro sites and games and videos. People were spending their budget creating incredible content, but there wasn’t any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. Today there is still amazing content being produced to support a book launch, but I think we try much harder to make sure that it isn’t just released into a vacuum.

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The internet has changed a lot in the last ten years. Well, even in the last two. Maybe even in the last week. Ok, so it’s ever-changing. New languages are being developed and perfected all the time, and the rise of apps plus innovative web design means users expect a different browsing experience. With more people than ever before buying and browsing books online, publishers have a real opportunity to go head to head with other retailers (should they so wish) by investing a massive amount in their web presence. And no, I’m not talking about setting up a Twitter account that auto-Tweets links to Amazon.

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What is Blog Optimization?

According to Hubspot:

When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

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BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns. Here Suzanne Kavanagh, who is part of the team, shares her tips on how you can apply UX techniques and persona development across your business.

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In this blog post, Chris Singleton – director of digital marketing company Style Factory – highlights six tools that can help self-published authors handle the business side of being a writer.

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Simon Appleby is the Managing Director of Bookswarm, the only digital agency in the UK dedicated to delivering projects for publishers, authors and others in the world of books.

I’ve been working on websites for publishers since 2007, and I’ve delivered projects for publishing houses large and small. I’ve learned a lot along the way, and I can safely say that the most important decisions for publishers all need to be made long before any work is done on design or development.

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