Category: Views

We want to mash-up a drinks social with a book selling market. Help us do it.

Here’s the idea – it’s about 9.30 on a Friday night at a busy venue somewhere in London. Inside and outside the atmosphere is bustling, the drinks and conversation are flowing, shenanigans are ensuing, there’s a bar (or three) doing a brisk trade.

Ok, so we’ve done this bit before.

But this time around, lining the room are a multitude of market stalls – actually, the venue looks more like Greenwich market than a London pub. The stalls are manned by traders from independent publishing houses selling their latest books, expanding over a drink on why revelers should buy their latest title.

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5 of the best book trailers

This is BookMachine’s first ‘Best of’ post – as such, I wholeheartedly hope you find it to be outrageously wrong.

Has there ever been one of these lists you’ve looked at and thought: you know what, that’s spot on, they’ve really nailed that one there?

Nope? Good. That would be mighty boring.

 

Abraham Lincoln: Vampire Hunter, by Seth Grahame-Smith

First up, this one is rapidly becoming a cult classic, who knew that the great man was also handy with a stake?


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33 cities and counting: how Literary Death Match crowdsourced its way around the world

Todd Zuniga

Literary Death Match is a competitive literary night which began in New York and has spread to 33 cities worldwide, including London, Cardiff, Dublin and Glasgow. Here founder Todd Zuniga tells all…

Wakatake Onikoroshi: Fuel for “Bright Literary Ideas”

Literary Death Match was hashed out one early NYC evening, over spicy tuna rolls and hamachi sashimi. The question was how to make readings fun? The usual readings, we discovered, were: one reader shined, one went way too long, the other was lazily plodding through a blog entry they’d defecated earlier that afternoon. So, our sake-fueled yammering basically asked: how do we get only readers who shine? Tall task, until ComedyCentral.com’s Dennis DiClaudio jokingly said the words, “Literary Death Match.”

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Mind Your Language

Alex Painter, Marketing and Development Director at Editorial Training, discusses editorial standards and gives some tips – if you’re also a stickler for detail, make sure you read right through to the end…

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Bookselling – starting out; the traditional way

John Walsh The BEBC is Britain’s largest specialist English Language Teaching bookseller. Here, John Walsh, Managing Director shares  all… from the days of the Net Book Agreement, to the more recent threats from Amazon…

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Making your ‘out of office’ permanent: on going freelance

Tom Ashton (AKA Ashton Editorial) has been a freelance project manager for nearly a    year  now. Here he shares an overview of his experience. I must say, he does look rather happy!

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Can both educational and trade publishers successfully extend their business and act as educators?

Yesterday I attended the International Digital Publishing Conference and Forum at City University. It was a real treat to attend lectures by key players in publishing, and also to hear talks by inspirational MA students. The topic of the day was ‘The Global Market place’ but I couldn’t help focussing on the content of the first plenary which left me wondering – can educational and trade publishers successfully extend their business and act as educators?

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Tips and confessions of a Frankfurt virgin

I spent a whole week at Frankfurt this year – a whole week selling, networking, schmoozing, wining and dining. Most of the time I was among veterans. Those who know the fair, who know how to work it and who go again and again to boost business and catch up with colleagues.

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A plan to save the book perhaps?

Are we obsessed with going digital as a nation, as publishers or is it just me? Everyday I read the bookseller, follow my twitter feeds and browse eagerly, looking for further verification that the book has no future.

As someone who sells books, this obsession was starting to worry me a bit. Should we all abandon our jobs in the book trade and get on the digital band wagon? I started to look at my friends working in digital media and think they are ‘lucky’ to be in-the-know and at the forefront of the revolution.

And then it suddenly occurred to me that there are millions of us still working in the book trade, still sat in meetings discussing the cover, the page count and the trim size. So why is no one fighting for the life of the book and the jobs of authors, publishers and booksellers? (think civil rights movements!) Surely we can do more to keep the book alive.

I spent a few hours wondering around F***** (could have been any of the large chains) the other day, browsing the shelves and dreaming of having enough time to read all the books on display. However, I did get the impression that there was a lot of ‘space’, that the shelves weren’t bustling with choice of content (as you might find online). And what about customer reviews? Amazon has proven that what really pushes a consumer to buy – is reading a non-branded customer review. Where are the in-store forums? Surely bookshops should be inviting people in for copious amounts of alcohol and a place to air their views – now that’s something that the Internet can’t offer!

Despite the digital hype, publishers are still producing books. We are trying our hardest to keep hold of the versatile, tactile element of owning a book and the pride so many of us hold in the visual array of titles on our bookshelves.

So before we all get pushed out of our day jobs, into the unknown; why don’t booksellers look at their shelves and use the Internet as a model of how to market our brands. We could use the offline advantage of being able to browse the shelves, talk about books we’ve read whilst having a drink. How where’s the harm in that?

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