Over the last 10 years, opportunities for publicity have changed. With the decline of print publications, more opportunities online, and increased competition for coverage from other publishers and brands, this course will show you how to plan your PR campaign and communicate with journalists to put the spotlight on your brilliant new book.
- Learn how to research and prepare for success
- Build your publicist toolkit
- Know how to speak to journalists and influencers
- Understand how to track your coverage effectively
Who is this course for?
- Publicists looking to update their knowledge
- Owners of small and medium-sized publishing houses with responsibility for their publicity
- In-house marketing professionals with new-found responsibility for publicity
Your Course Leader
Lyndsey Mayhew started her career as local newspaper journalist before moving to Future Publishing where she worked in comms, marketing and editorial for a large portfolio of print and digital magazine brands. Since then she’s launched the National Trust’s first digital magazine, worked for a variety of PR agencies and for seven years ran her own PR and marketing consultancy supporting publishers such as Crimson Publishing, Watkins, Bookouture and Trigger Publishing. Lyndsey is delighted to be now working in the Marketing and Publicity team at Welbeck where she looks after comms for its brilliant non-fiction list and the new wellbeing imprint Welbeck Balance.
‘It’s been a pleasure working with Lyndsey. She’s an excellent publicist and has worked on two of my books to great effect. She’s proactive, creative and very positive in her approach and I’d recommend her to anyone looking to give their brand an extra boost. She has the added advantage of being a skilled podcast editor and has done a brilliant job editing my The Happy Menopause podcast.’Jackie Lynch – author, nutritional therapist and podcast host
‘Lyndsey truly has a gift for this work. Within weeks of working with her I had made front page news. She is positive, enthusiastic and an incredible networker. She is great at finding the right story and using the right angle with a wide variety of media platforms to get the best results.’Tom Fortes Mayer – author and hypnotherapist