Course overview 

Customers need to know you, like you and trust you before you can start to work with them. In this course, we will teach you how to create content to do this – and how similar approaches can be used both to educate clients and overcome their objections. If you’re a freelance editor wanting to expand your business, then this is the course for you.

Course outcomes

• Understand your customer and the buying process
• How to use content to draw in new clients
• Ways to get started immediately with content marketing

Who is this course for?

• Freelance editors and other professionals looking to build their freelance business
• In-house professionals considering their move to freelance work

Your Course Leader

Denise is a freelance non-fiction editor based in Glasgow, Scotland. She specialises in education and business, working with global publishers, organisations and independent authors on books, journal articles, reports and digital learning materials.

She is an Advanced Professional Member of the Chartered Institute of Editing and Proofreading (CIEP) and has served on its Council as Marketing Director since 2017.

Denise is a tutor for Publishing Scotland and the CIEP and has a keen interest in continuing professional development and content marketing. Denise also co-hosts The Editing Podcast, a resource for editors and authors, with her colleague Louise Harnby.

Find Denise on Twitter @dinnydaethat.

Testimonials

‘The course was very well structured and Denise was brilliant at explaining things in a clear and concise way. The course had a clear set of aims and the exercises perfectly achieved these learning goals. Denise was very approachable and knowledgeable. The sessions were informative, and the environment was positive and engaging. The breakout rooms especially helped as they allowed further discussion in small groups and allowed you to get to know other course participants better.’

Nicola Torch, delegate, Further Proofreading course, November 2020

‘Denise was a really lovely tutor – patient and knowledgeable. She encouraged discussion and questions. I found the course content really interesting and it definitely met my expectations, with a lot of new information for me to consider and further my editorial expertise.’

Grace Balfour-Harle, delegate, Further Proofreading course, November 2020

‘Denise proofread the activities, transcripts and subsequent units on the CMS for an online business English course. She worked efficiently and accurately, asked pertinent questions, and got to grips with new systems with ease. I look forward to working with her again.’

Delphine Phinn, freelance ELT project manager

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