In an evolving, saturated audio marketplace, how can you make your audiobook stand out above others? How can you harness the incredible growth of audio for your business?
This course will guide you through the fundamental aspects of creating and pitching an audiobook, to give it the best possible chance of selling success. It will cover all aspects of the audiobook publishing process, from acquiring the right kind of content, to casting and maximising your chances of creating a bestseller.
- Get to grips with formats, routes to market and where audio is going next
- Learn best practices for acquiring audio content and translating it for the market
- Build your understanding of the processes, timelines and unique challenges of audiobook creation
- Gather tips for successful pitching to retailers and library suppliers
Who is this course for?
- Directors or founders of publishing houses who wish to expand existing opportunities and create audio content from their backlist – or who wish to set up as an audio-first publisher.
- Professionals who are new to audio sales or who are acquiring audio content for the first time and would like to build their commercial knowledge.
- Aspiring production editors and/or audio editors who wish to develop an understanding of the audiobook creation process.
Your Course Leader
Rachel Gregory is a digital publishing expert with extensive experience of acquiring ebooks and audiobooks and turning them into bestsellers. While working at W. F. Howes Ltd as an acquisitions editor, she set up their digital retail imprint, and launched acclaimed author Caz Frear’s audiobook career with the acquisition and creation of Sweet Little Lies. She has hands-on experience of almost every aspect of the publishing supply chain, having worked in every department other than marketing/publicity. Most recently, she was Managing Editor at Trigger Publishing, before becoming Operations Manager for the Trigger Group. She is currently the Editorial Production Manager at Thrive, a global health communications agency.
Rachel has a vast knowledge of the publishing industry, especially in the area of audiobooks. From acquisition and casting, to both pre and post production, Rachel has a depth of experience that covers both the fundamentals and intricacies of what it takes to create a great audiobook.Lewis Hampson, Senior Producer and Audio Engineer at WF Howes Ltd.
Back when we were only feeling our way in the new world of audio, we found that Rachel’s expertise and knowledge of the audio market was second to none. We collaborated together on a number of titles and enjoyed some fantastic success.Fred Freeman, Co-founder & Director at Bloodhound Books