How to run Amazon advertising

Discover, engage and convert new book buyers.

Course overview 

Running advertising through Amazon Marketing Services gives marketers the opportunity to make their campaigns profitable and reach consumers who are already looking to buy. This course will show you how to select your best books to advertise, when you should run your campaign, how to set up your campaign and evaluate the results as well as tweak along the way.

Course outcomes:

  • Know when you should be running Amazon advertising campaigns, for which books, and what you need to prepare.
  • Understand how targeting your Amazon ads works and how you can optimise your keywords for success.
  • Learn how to set up a Sponsored Product campaign to show off your product and increase sales.
  • Find out more about setting up a Sponsored Brand and Sponsored Display. campaign to reach and engage new audiences.
  • Evaluate the performance of your campaigns and which metrics to keep in mind for future improvements.

Who is this course for?

  • Marketers in publishing who are new to paid advertising and are wondering how to get started on the Amazon platform.
  • Marketers who have several campaigns in mind but are unsure if the Amazon ads platform is right for their particular book and when they should run their campaigns.
  • Publishing hopefuls who would like to learn more about the different types of paid campaigns available to marketers in the industry and the different audiences that can be reached.

Your Course Leader

Elke Desanghere

Elke first gained digital marketing experience in the online gaming industry before moving into publishing, where’s worked for Penguin Random House, HarperCollins and Nosy Crow. On top of her university degree in English and Journalism, she also holds a Digital Marketing Certificate from Google as well as an MBA. She has created online escape rooms, spent hours building influencer relationships, designed custom whiskey labels, edited author interviews and can’t stop tweaking any digital advertising she does. 

You can find Elke on Twitter and Instagram @meetbookgirl or connect with her on LinkedIn.


‘Elke is a natural digital marketer: a strong strategic thinker with a deep understanding of audience, platform, and content; excellent commercial judgement; an ideal balance of analytical, creative, critical thinking, and project management skills; the ability to never lose sight of a campaign’s objectives; and a tangible enthusiasm for books, publishing and design.’ 

Tom Bonnick, Senior Commissioning Editor at Nosy Crow

About Instructor

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Course Includes

  • 6 Modules