Marketing for rights professionals

Take your rights business to the next level

Course overview 

This course will help rights professionals blend modern marketing approaches with traditional rights sales techniques to ensure they maximise the potential of their rights business. Covering the rights sales process from end to end, attendees will learn how to use customer-centric thinking to attract, engage, nurture, convert and retain new rights business. 

Course outcomes

  • Understand how to adopt a customer-centric approach to selling rights 
  • Communicate with relevance, authenticity and purpose
  • Think more strategically about the rights selling process 

Who is this course for?

  • Experienced rights professionals looking to upskill and boost their business practices
  • New and budding rights professionals hoping to pick up some early career strategies

Your Course Leader

Clare Hodder

Clare Hodder is a Consultant with leading Rights and Licensing Consultancy, Rights2. She is also founding Director of RightsZone – a cloud based, database and workflow app for rights professionals.

Having been in the frontline of rights licensing and management for over 20 years, Clare’s focus is on finding practical, easy to implement solutions that help publishers realise the full potential of their rights.

Clare works on projects across all aspects of rights acquisition and licensing, and offers training and mentoring.

Along with her colleague Ruth Tellis, Clare runs the popular Rights2gether networking and professional development group for rights professionals.

You can find Clare (and Ruth) on Twitter @rightsgeeks.


‘The training provided by Clare at Rights2 was informative, thorough and well prepared. Clare is clearly extremely knowledgeable and was able to provide invaluable guidance for our company. She was also very friendly and created an inclusive and supportive atmosphere. We would certainly contact Rights2 again for future training needs.’

Rosie Stewart, Swales and Willis.

‘Thanks very much for an extremely useful session. I thought it was very well pitched with a huge amount of helpful information and guidance. I’d certainly recommend to anyone working in this field – whether starting out in their career or looking for ways to improve their existing permissions business.’

Tom West, Publishers Licensing Services

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Course Includes

  • 6 Modules