Successful planning and preparation for virtual events

Know what you have to do – and when – to host a successful online event.

Course overview 

Running a virtual event for the first time is extremely daunting. There are so many things that could go wrong, some of which are completely beyond your control. Or are they? 

This course will focus on practical planning for a successful online event. It will help those new to running online seminars, book launches or author tours to get beyond the fear factor and prepare effectively for all eventualities. You can learn about the tools and techniques you can use to make sure all goes smoothly and everyone knows what to expect.

At the end of the five modules, you will know what you have to do – and when – to host a successful online event.

Course outcomes:

  • Learn how to set goals, objectives and timings
  • Choose the right software and setup for your event
  • Understand what makes great event housekeeping
  • Maximise audience engagement and optimise participation

Who is this course for?

  • In-house marketing professionals who are new to online events, or who would like to boost engagement and attendance in the post-Zoom fatigue world
  • New or small business owners who are seeking the tools and knowledge to start hosting virtual events for the first time
  • Publishing hopefuls who wish to put on their own online events to gain key skills

Your Course Leader

Suzanne Kavanagh is an IDM-qualified marketer with nearly 30 years of book industry experience. She is a strategic content and marketing specialist who has overseen the planning, programming and delivery of numerous face to face and online events and promotional campaigns. Suzanne is a freelance programme curator and marketing consultant and works with the BookMachine Community and Creative Agency.

Prior to this she worked at a range of publishers including Routledge, Taylor & Francis, Batsford and Continuum as well as industry bodies Creative Skillset and the Association of Learned and Professional Society Publishers.

Visit Suzanne’s website

Follow Suzanne on Twitter @sashers

Connect with Suzanne on LinkedIn 


‘I thought it was a great event and in spite of the remote nature worked well. Was good to see everyone stayed the course and that those on video seemed engaged. Thanks all, again, and especially to Suzanne who did a sterling job making this work for us.’

Carl Robinson, Senior Director of pre-sales, Copyright Clearance Center (Ixxus)

‘We ran the webinar yesterday and Aimee and Suzanne were as usual amazingly helpful in organising it and being there on the day to ensure all progressed well. Our speakers were fabulous and there was some good engagement from the attendees and they asked questions.’

Paula Neary, CEO, Ribbonfish

‘Having worked with Suzanne on a diverse range of projects, she’s proved herself to be the safest pair of hands: reliable; smart; creative; open-minded and calm.’

Orna O’Brien, Conference Manager, London Book Fair

About Instructor


1 Course

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Course Includes

  • 6 Modules