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Virtual Event Virtual Event
Oct 26

Beginner’s Social Media Advertising (BookMachine CAMPUS Live: Online course)

26 October @ 11:00 am - 2 November @ 12:30 pm BST

Virtual Event Virtual Event


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Beginner’s Social Media Advertising (BookMachine CAMPUS Live: Online course)
£ 150.00 +VAT

Date: This course is split across 2 sessions on Wednesday 26th October and Wednesday 2nd November, 2022

Time: 11:00am – 12.30pm BST (1.5 hours each session, 3 hours of training in total)

Where: Online on Zoom

Fees: £150 +VAT (30% off @ £105 +VAT for BookMachine members – please log into your member account for your discount to be applied at checkout)

This session has been created in partnership with Publishing Scotland. Further discounts are available for their members directly from the Publishing Scotland website.



Social media advertising is one of the most effective ways to reach audiences online. However, with a host of features and options, it can be difficult to know where to begin. 


Covering Facebook, Instagram and Twitter, this beginner’s course will aim to demystify social media advertising on these platforms by taking you step-by-step through the set-up process, empowering you to create structured campaigns with confidence.


Whether you are looking for tips for your very first time running a Facebook, Instagram or Twitter advertising campaign, or you are hoping to brush up on your skills, this course is for you.


Session 1: Getting to grips with your ad setups

  • An overview of the ads platforms
  • Choosing the right campaign objective
  • Defining your audience
  • Selecting the right placements


Session 2: Creating and reviewing your ads

  • Ad creation
  • Making sense of metrics
  • Where to go next



About your tutor

Louise Dickens, Digital Marketing Strategist at BookMachine Creative Agency, is an IDM-qualified data-driven marketer with 9+ years of hands-on experience across the full marketing mix, particularly SEO, content and social media. Prior to joining BookMachine she worked across Academic and Trade publishing, creating and implementing digital marketing strategies, optimising websites and analysing data. Remaining audience-focused and commercially minded, Louise knows how to deliver effective and successful campaigns.


Follow Louise on Twitter @_LouiseDickens and connect with Louise on LinkedIn.


26 October @ 11:00 am BST
2 November @ 12:30 pm BST
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