How good is your metadata? Helping readers find the content they want, in a well-organised way, is fundamental to selling more books online. There are set rules aimed at standardizing how publishers, booksellers and others describe each book. Kieron Smith (Digital Director, Blackwells Bookshops) will walk us through what we should be thinking about and what will ultimately lead to more online sales. An unmissable talk for commercially minded publishing teams to attend.
Thanks to BookBrunch for sponsoring BookMachine Oxford.
Our guest speaker
Kieron Smith has over 20 years’ book trade experience and joined the UK’s leading Academic and Professional Bookseller, Blackwell’s, as Digital Director in February 2015. Prior to that was Head of online for Waterstone’s and then MD of international bookseller The Book Depository for five years until after its acquisition by Amazon. BookMachine Oxford is hosted by Charlie Rashid.