Marketing and PR increasingly come together in on and off-line environments, blurring boundaries of traditional activity with cross-team campaigns. The rise of social, community and experience/events have merged two departments into one. Effective storytelling is now at the heart of campaigns, content marketing and digital channels.
But what has happened to core publicity and marketing functions in the meantime? How are teams working and changing to respond to this new environment? And how can you adopt these new approaches on a shoestring budget?
Join fellow marketing and publicity professionals to network and hear expert speakers provide insight from fiction, non-fiction, children’s and education sectors. And find out how the blurring of these lines can change the face of your marketing and publicity activity.
Julia has had an extensive range of experiences from over 25 years of working in publishing. She is passionate about direct marketing and all things digital. If you want to brainstorm marketing ideas, Julia is the best person to speak to. Julia was recently appointed as Head of Marketing at GL Assessment.
Follow Julia on Twitter: @marketingjulia @GL_Assessment
Claire is a freelance publicist and former journalist. She's worked in the communications department of various publishing companies in the UK including Canongate Books and Icon Books, managing huge campaigns and securing national and regional publicity for a number of authors.
Follow Claire on Twitter: @crudites_
Sam is a self-confessed publishing and books nerd. She recently launched Lounge Marketing (http://www.loungemarketing.com), a book marketing membership service for authors. Which follows her other launch last year of Lounge Books (http://www.lounge-books.com) which is a community for book-lovers. Prior to this she worked at HarperCollins UK for 4 years as head of audience development where she ran large-scale marketing campaigns that connect books and authors with readers. Previous to HarperCollins she worked at the industry trade magazine, The Bookseller, for 5 years running conferences, awards, marketing where she was also co-founder of FutureBook. She speaks regularly about book marketing and publishing strategies around the world, loves speaking to students and mentoring people entering publishing.
Follow Sam on Twitter: @samatlounge @lounge_books
Veronique Norton is Publicity Director at Hodder & Stoughton, she has worked in a variety of roles at Hachette since 2011. Prior to this she worked as an art consultant in Paris and prior to that was a senior account executive at Colman Getty for three years. She is currently chair of the Publishers Publicity Circle.
Follow Vero on Twitter: @VeroNorton @HodderBooks
Claire Morrison is the Deputy Marketing Director at DK, where she oversees the marketing strategy for licensing, children's and travel books as well as being instrumental in implementing DK's metadata and video strategies. She is an award-winning marketer and during her 14 years in book publishing she has worked at Vintage, Headline, Pan Macmillan and Quercus. She's currently a mentor for Creative Access.
Follow Claire on Twitter: @novelmarketing @dkbooks
BookMachine Unplugged is an event series that aims to answer a simple question: what is happening in the world of publishing right now?
Watch inspiring talks from industry insiders. Meet publishers, editors, marketeers, designers, techies and more – the people who make publishing happen. If you crave an explosion of knowledge, ideas, and personal development, all in a strictly social and informal setting, unplug from your desk and join us.
There will be five events throughout 2018. Each will zoom in on a segment of the publishing industry and feature three expert speakers taking to the stage with their insights into what works for their business now.