BookMachine Unplugged 2020: Talking Marcomms
30 September, 2020 @ 6:30 pm – 9:30 pm
Creativity and imagination are key to great marketing and publicity. But in a time of ever-diminishing budgets and a proliferation of channels and techniques, which are the campaigns that have really packed a punch?
Join our panel of marketing and publicity professionals who will share their secrets. They will guide you through how to combine online, offline, guerilla and quirky tactics to create campaigns that are distinctive and effective. You’ll hear how best to work with authors, booksellers, the media and readers to develop a charming, kooky and downright challenging launches. The case studies will inspire you with ways to establish a campaign that truly stands out from the crowd.