Join marketing expert Gemma Rostill to learn the secrets to setting up and running an effective TikTok channel for publishing businesses.

This boutique workshop-style session will provide marketing professionals with insights into the key challenges for modern marketing teams in publishing when managing multiple social accounts, and chart a path forwards with your TikTok strategy.

What you’ll take away from the session:

• Latest BookTok trends that publishers need to know
• Practical insights into how to get started
• Ideas and an outline plan for channel strategy and content
• Informed discussion of the barriers to success and how to tackle these
• Meaningful connections with marketing colleagues from across the publishing industry
• A copy of all materials shared on the day

The session will take place in-person at BookMachine’s London Hub office in the stylish Design District London, North Greenwich. It will include a presentation, workshop-style discussions to troubleshoot real world scenarios and networking with your peers with refreshments.

Places are strictly limited to 10 attendees (only 1 person per company) – so act quickly so you don’t miss out!

Please note that this session is NOT designed for authors.

About the host

Gemma Rostill, Digital Marketing Strategist

Gemma has 20 years of marketing experience predominantly across trade publishing, most recently as Head of Marketing for Penguin Random House Children’s. Gemma specialises in data-driven and creative strategy, underpinned by extensive experience across the entire marketing mix, from copywriting and content creation to social media and influencer marketing. She has also previously been a TikTok content creator in the FinTech sector, and has worked across channel strategy, content, advertising and training for a growing number of BookMachine clients including Bloomsbury Publishing, Bonnier Books, Hodder & Stoughton, Pearson Education, The Quarto Group and Simon & Schuster US.