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Concept, Creation & Marketing: Why we all need a good brief
18 October, 2017 @ 6:30 pm - 10:00 pm BST
Free for BookMachine members / £5 early bird / £8 tickets
About the EVENT
A good brief is the foundation of successful publishing. In this evening session, our expert panel will present ideas for getting it right. Miscommunication between teams can be costly. Jam-packed with ideas to prevent this, join us to get wise insights from a product development expert, a designer and a marketer. This event is focussed on educational publishing processes.
You are guaranteed to learn something new and meeting someone interesting!
Jo Sayers is a director of ELTjam, working mainly on internal and external product development and on developing partnerships with technology companies and software developers. Jo has worked in education since 2006, most recently as Product Manager for English at busuu and eLearning Academic Lead for EC English. Jo is former teacher and a regular conference speaker. He is interested in how technology can improve the lives of learners and works to improve the learning experiences of the products developed by ELTjam.
Currently Head of Marketing at GL Assessment, Julia has over 25 year's experience of marketing within the publishing industry, much of it spent as a freelance consultant. Julia has worked across education, children's, professional and trade publishing for companies including Pan Macmillan, Little Tiger, Rising Stars and Galore Park, as well as for EdTech app developer Gojimo. Julia has also regularly delivered marketing courses for The Publishing Training Centre.
Mike founded EMC Design in 1990. Working initially as a freelancer, he has since grown the company into a very capable team of designers and production support staff. EMC now offers additional services such as photo research and artwork commissioning and also project management/packaging. The company has an ethos of recruiting graduate designers and training and developing them and all of our design managers have grown through this process. EMC is very design-led and still specialises in just working within the publishing industry.
Nowadays, Mike himself is focused on the finances and the more strategic issues of the expanding business, leaving the day-to-day management to Sophie, John and the management team. Mike also takes full responsibility for emc’s coffee infatuation!