Facebook 2020: Changes, Updates and Trends you need to know
14 September, 2020 @ 1:00 pm – 28 September, 2020 @ 2:00 pm BST
With the four most downloaded apps of the decade owned by Facebook, boasting more than a billion users each, make sure you’re ahead of the marketing curve with all of Facebook’s latest feature updates for 2020.
Join Abby Coften from BookMachine for an update session on Facebook’s latest tech updates for 2020 including Facebook, Messenger, Instagram and WhatsApp. All of the examples will be book publishing related, making this the most up-to-date industry course of its kind. You will also have the opportunity to connect with other professionals on the course in a private online group.
Session 1: Facebook Updates you can’t afford to miss
- What we said goodbye to in 2019
- Spring 2020 Facebook Updates
- Looking ahead – Top Facebook Tech Updates in 2020
- Success stories from the publishing industry
Session 2: Facebook’s Messaging Networks: Connecting the Big Four
Maximising Facebook’s integration with its other messaging networks and 2020 tech updates you need to know for:
- Facebook and Messenger
- Facebook and Instagram
- Facebook and WhatsApp
Session 3: Facebook Classroom Hours
Your chance to ask any questions you may have on Facebook and its Messaging Networks or to hear from other book publishing professionals about their campaigns.
Abby Coften is a CIM-qualified digital marketer and trainer with over 15 years’ experience leading and implementing successful campaigns for trade, educational and ELT publishers with specialist expertise and professional qualifications in social media marketing, paid ads, SEO, email marketing and copywriting. She has worked with a number of leading organisations including Pearson, Macmillan, Hodder, Octopus and Kogan Page as well as not-for-profit organisations and has trained thousands of individuals on improving their digital marketing.