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Understanding Facebook: Ads training for Publishers

26 November @ 9:00 am 1:00 pm GMT

£129 – £159

Tuesday 26th November – 9am to 1pm
Ravensbourne, Greenwich Peninsula, London

About the course

BookMachine Works is running a training session for publishing professionals who need a deeper Understanding of Facebook Ads, either for managing a team/agency; or for setting up your own campaigns.

“I like that it was a small group and covered a lot. The course went over the basics, but also covered more complicated elements – including tips to use for marketers already using Facebook ads” 

Rosie Henry, Brand Executive, HarperCollins

Course Overview


  • The role of Facebook ads and creating your campaign goals

Understanding Facebook Ad Options

  • Facebook Campaign Types and marketing objectives
  • Understanding the ad options available
  • Targeting your ads (building custom audiences, demographic, behaviour and interests)

Building Facebook Advertising Content

  • Word limits and content guidelines
  • Images explained
  • What ad content performs well
  • Understanding advertising costs

Measuring your Facebook Ads Success

  •  Using Facebook Ads Manager analytics to measure success

Course Trainer

Abby Coften is a member of BookMachine Works. She a CIM-qualified digital marketer and trainer with over 15 years’ experience leading and implementing successful campaigns for trade and educational publishers and has the E-marketeers Certificate in Facebook Sponsored Advertising. She has initiated campaigns for a wide range of high-profile titles and series including BFI Books, The RSC Shakespeare, Teach Yourself Series, Financial Times Business as well as English Language Teaching, Academic and Non-Fiction Consumer bestsellers.


BookMachine Members: £129+VAT (£99+VAT if booked by the end of September)
Non-Members: £159+VAT (£139+VAT if booked before by the end of September)

What else do you need to know?

Drinks and nibbles will be provided all morning.

There will be a maximum of 8 people on the course.

Please bring your own laptop. The training room is at the BookMachine offices next to The O2 on Greenwich Peninsula.

Event details

Tuesday 26th November: 9am to 1pm

The Venue


6 Penrose Way, Greenwich Peninsula
London, SE10 0EW United Kingdom
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+44 (0) 20 3040 3500