Understanding Facebook: Ads training for Publishers
9 July @ 9:00 am – 10 July @ 1:00 pm
Tuesday 9th July – 9am to 1pm (for trade publishers)
Wednesday 10th July – 9am to 1pm (for academic/education publishers)
Digital Greenwich, London
About the course
BookMachine Works is running two training sessions for publishing professionals who need a deeper Understanding of Facebook Ads, either for managing a team/agency; or for setting up your own campaigns.
If you are familiar with Facebook, but lack confidence or understanding when it comes to running paid-for ads, then this is the course for you.
- The role of Facebook ads and creating your campaign goals
Understanding Facebook Ad Options
- Facebook Campaign Types and marketing objectives
- Understanding the ad options available
- Targeting your ads (building custom audiences, demographic, behaviour and interests)
Building Facebook Advertising Content
- Word limits and content guidelines
- Images explained
- What ad content performs well
- Understanding advertising costs
Measuring your Facebook Ads Success
- Using Facebook Ads Manager analytics to measure success
if you need extra support when back at your desk, we can set up a 30 minute Skype call. We will connect you to someone on the BookMachine Works team who has the most similar experience to the list you are working on.
Abby Coften is a member of BookMachine Works. She a CIM-qualified digital marketer and trainer with over 15 years’ experience leading and implementing successful campaigns for trade and educational publishers and has the E-marketeers Certificate in Facebook Sponsored Advertising. She has initiated campaigns for a wide range of high-profile titles and series including BFI Books, The RSC Shakespeare, Teach Yourself Series, Financial Times Business as well as English Language Teaching, Academic and Non-Fiction Consumer bestsellers.
BookMachine Members: £129+VAT (£99+VAT if booked by the end of May)
Non-Members: £159+VAT (£139+VAT if booked before by the end of May)
What else do you need to know?
Drinks and nibbles will be provided all morning.
There will be a maximum of 8 people on the course.
Please bring your own laptop. The training room is at the BookMachine offices next to The O2 on Greenwich Peninsula.
Tuesday 9th July: 9am to 1pm (for trade publishers)
Wednesday 10th July: 9am to 1pm (for academic/education publishers)