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Understanding Facebook: Ads training for Publishers

9 July @ 9:00 am 10 July @ 1:00 pm

Tuesday 9th July – 9am to 1pm (for trade publishers)
 Wednesday 10th July – 9am to 1pm
(for academic/education publishers)
Digital Greenwich, London

About the course

BookMachine Works is running two training sessions for publishing professionals who need a deeper Understanding of Facebook Ads, either for managing a team/agency; or for setting up your own campaigns.

If you are familiar with Facebook, but lack confidence or understanding when it comes to running paid-for ads, then this is the course for you. 

Course Overview


  • The role of Facebook ads and creating your campaign goals

Understanding Facebook Ad Options

  • Facebook Campaign Types and marketing objectives
  • Understanding the ad options available
  • Targeting your ads (building custom audiences, demographic, behaviour and interests)

Building Facebook Advertising Content

  • Word limits and content guidelines
  • Images explained
  • What ad content performs well
  • Understanding advertising costs

Measuring your Facebook Ads Success

  •  Using Facebook Ads Manager analytics to measure success


if you need extra support when back at your desk, we can set up a 30 minute Skype call. We will connect you to someone on the BookMachine Works team who has the most similar experience to the list you are working on. 

Course Trainer

Abby Coften is a member of BookMachine Works. She a CIM-qualified digital marketer and trainer with over 15 years’ experience leading and implementing successful campaigns for trade and educational publishers and has the E-marketeers Certificate in Facebook Sponsored Advertising. She has initiated campaigns for a wide range of high-profile titles and series including BFI Books, The RSC Shakespeare, Teach Yourself Series, Financial Times Business as well as English Language Teaching, Academic and Non-Fiction Consumer bestsellers.


BookMachine Members: £129+VAT (£99+VAT if booked by the end of May)
Non-Members: £159+VAT (£139+VAT if booked before by the end of May)

What else do you need to know?

Drinks and nibbles will be provided all morning.

There will be a maximum of 8 people on the course.

Please bring your own laptop. The training room is at the BookMachine offices next to The O2 on Greenwich Peninsula.

Event details

Tuesday 9th July: 9am to 1pm (for trade publishers)
Wednesday 10th July: 9am to 1pm
(for academic/education publishers)

The Venue

Digital Greenwich

6 Mitre Passage, Greenwich Peninsula,
London, SE10 0ER United Kingdom
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020 3040 2255