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DTSTART;TZID=Europe/London:20210419T130000
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SUMMARY:Using social media to amplify your book sales (BookMachine CAMPUS)
DESCRIPTION:Social media algorithms change weekly\, and it can be difficult to know where to spend your time. In this session we will explore the main channels (Facebook\, Instagram\, Twitter) and ensure that you are up-to-date with the most recent changes to help inform your 2021 marketing strategies.  \nAll of the examples will be publishing related\, making this the most up-to-date industry course of its kind.   \nThis course has been designed to run over two consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into two 1-hour sessions that take place between 1–2:30 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members). Further discounts are available directly from Publishing Scotland for their members. \n  \nWeek 1 (Monday 19th April): What changed in 2020 and how to grow your social media audiences\n\n2020 overview of Facebook\, Instagram and Twitter and their audiences\nDiscover the latest changes to the platforms to enhance the effectiveness of your social media marketing\nLearn how to extend social media reach and deepen engagement with your customers\n\n  \nWeek 2 (Monday 26th April): New trends and updates for 2021 \n\nUnderstand the key new trends for 2021 to enhance your strategies\nSuccess stories and best practice examples from the industry\nUsing the latest social media analytics to measure success\n\n  \n\n  \nAbout the tutor\nAbby Coften is a CIM-qualified digital marketer and trainer with over 17 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. She has worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing. \n 
URL:https://bookmachine.org/event/using-social-media-to-amplify-your-book-sales-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2020/12/3-1.png
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DTSTART;TZID=Europe/London:20210422T130000
DTEND;TZID=Europe/London:20210506T140000
DTSTAMP:20210131T145341Z
CREATED:20210131T144909Z
LAST-MODIFIED:20210131T145341Z
UID:51274-1619096400-1620309600@bookmachine.org
SUMMARY:Successful Freelancing: Tools for a freelance career that works for you (BookMachine CAMPUS)
DESCRIPTION:Successful Freelancing will cover everything from what to expect as an expert service provider to the practicalities of taking your business to the next level\, as well as how to make sure your freelance career works for you.  \nIt will offer practical tools to help you to plan\, operate and scale a freelance business that meets your individual needs and your career goals\, give you insight into successful working practices for freelancers and meeting your clients’ needs\, and will deliver expert advice and guidance on building a successful freelance career. \nThis course has been designed to run over three consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into three 1-hour sessions that take place between 1–2 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members) \n  \nWeek 1 (Thursday 22nd April): Your freelance business \n\nPre-course work: What does successful freelancing look like for me?\nIntroductory Exercise: Setting success measures for you and your business.\nYou as an expert service provider: How to pitch your service offer\, understand your market and position your skills as an expert service.\nDiscussion – Rates and Payments: Reflecting on rates and making them work for you (including hourly rates v. page rates v. value-based pay)\, improving your invoicing and making sure you get paid!\nWrap-up exercise: What could go wrong? How to troubleshoot possible pitfalls in freelancing.\nIssue pre-work for next session.\n\n  \nWeek 2 (Thursday 29th April): The successful freelancer at work \n\nCase Study review.\nWhat could the client and freelancer have done differently?\nGroup Discussion: Lessons Learned to ensure client and freelancer satisfaction.\nAsking for feedback and what to do with it.\nWhat next? The importance of CPD for the freelance professional.\n\n  \nWeek 3 (Thursday 6th May): Classroom hour \n\nQuestion and answer session\n\n  \n\n  \nAbout the tutor\nMelody Dawes is the founder and Managing Director of Just Content. With over 20 years of publishing sector experience\, Melody set up Just Content in 2013\, to offer on-demand editorial\, production and project management solutions to publishing clients. Just Content works with hundreds of freelancers every month\, collaborating with them to deliver services to clients for everything from Commissioning Editing\, Development Editing\, Copyediting\, Proofreading\, Design and Illustration and anything in between. With Just Content’s agile business model\, based curating the best possible team for every project\, Melody knows how to help freelancers to ensure client satisfaction and demonstrate the value of a truly expert service. \n 
URL:https://bookmachine.org/event/successful-freelancing-tools-for-a-freelance-career-that-works-for-you-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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