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UID:51274-1619096400-1620309600@bookmachine.org
SUMMARY:Successful Freelancing: Tools for a freelance career that works for you (BookMachine CAMPUS)
DESCRIPTION:Successful Freelancing will cover everything from what to expect as an expert service provider to the practicalities of taking your business to the next level\, as well as how to make sure your freelance career works for you.  \nIt will offer practical tools to help you to plan\, operate and scale a freelance business that meets your individual needs and your career goals\, give you insight into successful working practices for freelancers and meeting your clients’ needs\, and will deliver expert advice and guidance on building a successful freelance career. \nThis course has been designed to run over three consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into three 1-hour sessions that take place between 1–2 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members) \n  \nWeek 1 (Thursday 22nd April): Your freelance business \n\nPre-course work: What does successful freelancing look like for me?\nIntroductory Exercise: Setting success measures for you and your business.\nYou as an expert service provider: How to pitch your service offer\, understand your market and position your skills as an expert service.\nDiscussion – Rates and Payments: Reflecting on rates and making them work for you (including hourly rates v. page rates v. value-based pay)\, improving your invoicing and making sure you get paid!\nWrap-up exercise: What could go wrong? How to troubleshoot possible pitfalls in freelancing.\nIssue pre-work for next session.\n\n  \nWeek 2 (Thursday 29th April): The successful freelancer at work \n\nCase Study review.\nWhat could the client and freelancer have done differently?\nGroup Discussion: Lessons Learned to ensure client and freelancer satisfaction.\nAsking for feedback and what to do with it.\nWhat next? The importance of CPD for the freelance professional.\n\n  \nWeek 3 (Thursday 6th May): Classroom hour \n\nQuestion and answer session\n\n  \n\n  \nAbout the tutor\nMelody Dawes is the founder and Managing Director of Just Content. With over 20 years of publishing sector experience\, Melody set up Just Content in 2013\, to offer on-demand editorial\, production and project management solutions to publishing clients. Just Content works with hundreds of freelancers every month\, collaborating with them to deliver services to clients for everything from Commissioning Editing\, Development Editing\, Copyediting\, Proofreading\, Design and Illustration and anything in between. With Just Content’s agile business model\, based curating the best possible team for every project\, Melody knows how to help freelancers to ensure client satisfaction and demonstrate the value of a truly expert service. \n 
URL:https://bookmachine.org/event/successful-freelancing-tools-for-a-freelance-career-that-works-for-you-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/01/Freelancing-CAMPUS-Live-course-BM-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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DTSTART;TZID=Europe/London:20210510T130000
DTEND;TZID=Europe/London:20210524T140000
DTSTAMP:20210110T130707Z
CREATED:20201213T181455Z
LAST-MODIFIED:20210110T130707Z
UID:50170-1620651600-1621864800@bookmachine.org
SUMMARY:Email marketing for book publishers (BookMachine CAMPUS)
DESCRIPTION:Nowadays many marketing teams focus a lot of their efforts on Instagram influencers and other newer ways to reach their market. However\, email marketing is still an effective way to reach and convert your buyers. In fact\, 78% of marketers have seen an increase in email engagement over the last 12 months according to a recent HubSpot survey. During this session we will look at ways to improve your current email marketing strategies and content\, with examples for inspiration. \nThis course has been designed to run over three consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into three 1-hour sessions that take place between 1–2 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members). Further discounts are available directly from Publishing Scotland for their members. \n  \nWeek 1 (Monday 10th May): Developing your strategy\n\nObjectives and the role of email\nEffective targeting and segmentation\nData and list strategy\n\n  \nWeek 2 (Monday 17th May): Creating your emails\n\nEmail templates and design\nPersuasive copy and content\nUsing personalisation\n\n  \nWeek 3 (Monday 24th May): Maximising your email success\n\nFollow up and automation\nA/B testing\nKPIs and measuring results\n\n  \n\n  \nAbout the tutor\nShelly Philips is a marketing specialist with over 15 years of marketing experience and has been developing email campaigns since 2007. She has spent most of her career in publishing\, mainly working for the global publisher Oxford University Press. Currently a Member of CIM\, Shelly is a fully qualified marketer with a Masters in Mass Communications and an IDM Postgraduate Diploma in Digital Marketing. \n 
URL:https://bookmachine.org/event/email-marketing-for-book-publishers-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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DTSTART;TZID=Europe/London:20210513T130000
DTEND;TZID=Europe/London:20210520T143000
DTSTAMP:20210131T145235Z
CREATED:20210128T095946Z
LAST-MODIFIED:20210131T145235Z
UID:51324-1620910800-1621521000@bookmachine.org
SUMMARY:Publisher websites: How the best websites convert readers into book buyers (BookMachine CAMPUS)
DESCRIPTION:There is so much to consider when creating and developing publisher websites. From the choice of platform\, to the metadata you use to get found\, to the positioning of books on your homepage\, user navigation – and so much more. \nThis course has been designed for non-technical publishing professionals with responsibility for their company websites. We will explore how to make the most of your online space\, to maximise book sales and help your readers to decide which of your books to buy. \nThis course has been designed to run over two consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into two 1-hour sessions that take place between 1–2:30 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members). Further discounts are available directly from Publishing Scotland for their members. \n  \nWeek 1 (Thursday 13th May): Website priorities and good metadata \n\nPlatforms\, modules\, add-ons – the key components\nWhy eCommerce?\nTotting up the costs\nYou get out what you put in – building the product page\nThe good\, the bad and the ugly: a few examples\n\nWeek 2 (Thursday 20th May): Building traffic\, loyalty\, and sales \n\nThe power of Google\nThink retail\nWhat do your customers want/expect?\neCommerce Do’s and Don’ts\nThe fruits of your labour – summary\n\n  \n\n\nAbout the tutor\nFinn Kirkland has worked within the publishing industry for over 15 years\, holding a range of sales\, business development and commercial roles. He spent the best part of 10 years in-house before moving to Firsty Group in 2014\, where he works with trade and academic publishers of all sizes. \nMuch of his current role involves publisher liaison around eCommerce\, web and app development projects\, and direct-to-consumer models.
URL:https://bookmachine.org/event/publisher-websites-how-the-best-websites-convert-readers-into-book-buyers-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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