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SUMMARY:A marketer’s guide to using TikTok effectively (BookMachine CAMPUS: online course)
DESCRIPTION:Date: 2 sessions on Wednesday 27th April & Wednesday 4th May\, 2022 \nTime: 1:00pm – 2.30pm BST \nWhere: Online on Zoom \nFees: £150 +VAT (30% discount for BookMachine members. Please log into your member account to automatically apply your discount at checkout). \n  \n\n  \nTake an in-depth look at TikTok as a marketing tool for publishers.\nThis course will be split into two areas: organic activity and advertising on TikTok. \n  \nIt will feature an overview of the platform’s core audience and demographics\, an in-depth exploration of the kind of content you can create and best practices\, as well as a deep dive into BookTok and the emerging influencers that can amplify your titles and imprint. \n  \nIt will also feature practical examples and case studies from a variety of brands throughout. We’ll look at publishing and non-publishing brands successfully creating a splash on TikTok to inspire you to create engaging content that will promote your titles in a whole new way! \n  \nSession 1: Getting started with organic TikTok activity\nIn this session\, we’ll focus on organic activity on TikTok. \n\nThe state of play on TikTok\nQuick start guide to using TikTok\nBest practice for creating content\nCase studies and examples from publishing and non-publishing brands\nHow to tap into BookTok to amplify the reach of your titles and campaigns.\n\n  \nSession 2: Taking your advertising to the next level with TikTok\nIn this session\, we’ll turn our attention to advertising on TikTok. \n\nAn overview of the TikTok ads platform\nHow to set up and run TikTok ads successfully\nBest practice for creating ads\nHow to repurpose BookTok content in your ads\nAd examples from publishing and non-publishing brands\n\n  \n  \nAbout your tutor\nRach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction\, digital marketing and most importantly\, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager)\, she now works across publishers with previous clients including Canongate\, Hachette\, Penguin Random House\, Bloomsbury\, HarperCollins and several independent publishers.\n \nFollow Rach on Twitter @rachelmayquin and Instagram @rachelquinmarketing
URL:https://bookmachine.org/event/a-marketers-guide-to-using-tiktok-effectively-bookmachine-campus-online-course/
CATEGORIES:BookMachine CAMPUS Live
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2022/02/In-person-SpringSummer-CAMPUS-courses-Website.png
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