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SUMMARY:TikTok as a marketing tool for publishers (BookMachine CAMPUS Live: Online course)
DESCRIPTION:Date: This course is split across 2 sessions on Wednesday 7th and Wednesday 14th September\, 2022 \nTime: 11:00am – 12.30pm BST (1.5 hours each session\, 3 hours of training in total) \nWhere: Online on Zoom \nFees: £150 +VAT (30% off @ £105 +VAT for BookMachine members – please log into your member account for your discount to be applied at checkout) \nThis session has been created in partnership with Publishing Scotland. Further discounts are available for their members directly from the Publishing Scotland website. \n  \n\n  \nThis course will present an overview of the TikTok platform’s core audience and demographics\, an in-depth exploration into creating content and best practices\, as well as a deep dive into BookTok and the emerging influencers that can amplify your titles. \n  \nIt will feature Q&A segments\, interactive breakouts and a range of practical examples and case studies from a variety of publishing and non-publishing brands\, to offer inspiration for creating your own organic and ads campaigns on the platform. \n  \nSession 1\nOrganic TikTok activity and creating content \n\nThe state of play on TikTok\nQuick start guide to using TikTok\nBest practice for creating content\nCase studies and examples from publishing and non-publishing brands\nHow to tap into BookTok to amplify the reach of your titles and campaigns\n\n  \nSession 2\nAdvertising and influencer marketing on TikTok \n\nAn overview of the TikTok ads platform\nHow to set up and run TikTok ads successfully\nBest practice for creating ads\nHow to repurpose BookTok content in your ads\nAd examples from publishing and non-publishing brands\n\n  \n  \nAbout your tutor\nRach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction\, digital marketing and most importantly\, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager)\, she now works across publishers with previous clients including Canongate\, Hachette\, Penguin Random House\, Bloomsbury\, HarperCollins and several independent publishers.\n \nFollow Rach on Twitter @rachelmayquin and Instagram @rachelquinmarketing
URL:https://bookmachine.org/event/tiktok-as-a-marketing-tool-for-publishers-bookmachine-campus-live-online-course/
CATEGORIES:BookMachine CAMPUS Live,Online
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