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SUMMARY:Campus Session: Crafting a stand-out AMS strategy for publishers
DESCRIPTION:Learn the secrets to setting up and running effective AMS campaigns for book and publishing brands\n\n\nJoin BookMachine Digital Marketing Strategist Kirsty Capes to learn how to set up and optimise your AMS account to maximise sales through your channel. 50% discount for Campus members! Sign up here. \nThis workshop-style session will provide marketing professionals with insights into making the most of the platform’s features\, while walking you through how to set up your campaigns seamlessly. It will also help you monitor\, manage and report back on how AMS can boost book sales. \nWhat you’ll take away from the session: \n  \n\nThe latest updates on AMS guidance\nPractical insights into how to set your account up\nIdeas and an outline plan for effective campaign planning and optimisation\nInformed discussion of the barriers to success and how to tackle these\nMeaningful connections with marketing colleagues from across the publishing industry\nA copy of all materials shared on the day\n\n  \nThe session will take place in-person at BookMachine’s London Hub office in the stylish Design District London\, North Greenwich. It will include a presentation\, workshop-style discussions to troubleshoot real world scenarios and networking with your peers with refreshments. \nPlaces are strictly limited to 10 attendees (only 1 person per company) – so act quickly so you don’t miss out! \n  \nAbout the hosts\nLaura Summers\, Director and Co-Founder of BookMachine \nLaura is one of the Directors at BookMachine\, as well as a CIM-qualified marketing professional. She started her career in-house\, working at leading publishers – Pearson Education\, Oxford University Press and Cengage Learning\, before moving into the world of start-ups\, which culminated in co-founding BookMachine\, in 2010. \nBookMachine Creative Agency launched in 2017\, as part of the BookMachine offering. It is renowned for stand out digital marketing and a highly-experienced digital product team\, and Laura leads the growing team of specialists working with leading trade and education publishers globally. Laura is regularly invited to talk about the book industry at publishing events. \n  \nKirsty Capes\, Digital Marketing Strategist at BookMachine \nKirsty has over 8 years’ experience in the publishing industry. In her role\, she leads on campaign strategy for a range of BookMachine Creative Agency clients including DK Books and DK Learning\, Hodder Education\, Juniper and Just Content. She also has a wealth of experience marketing romance fiction\, commercial fiction and celebrity-authored fiction from previous roles at HQ/Mills & Boon (HarperCollins). More recently\, Kirsty worked on the gift\, illustrated and narrative non-fiction list at Welbeck/Headline (Hachette). \n  \nAgenda\n\n10:00 – 10:15 – Arrive\, tea + coffee\n10:15 – 10:30 – Welcome and introductions – Laura Summers\n10:30 – 11:00 – Meet the expert: Kirsty Capes\n11:00 – 12:30 – Workshop session: How to succeed; set-up\, strategy and optimisation\n12:30 – 12:55 – Surgery-style facilitated Q&A\n12:55 – 13:00 – Session wrap-up – Follow-up notes distributed\n\n  \nFAQs\nWho is this session designed for? \nMarketing professionals in the publishing industry who are managing their own marketing teams or running their own campaigns. \n  \nThere’s a discount for BookMachine members. How do I sign up? \nWe’re glad you asked! Sign up for a Campus membership from just £18/month. Not only does this get you the member discount – but you also get access to a library of over 100 video resources\, publishing courses and discounts with industry partners. \n  \nWill you be recording the session if I can’t make it? \nNo. The session is incredibly boutique and limited to just 10 guests. The content will be interactive and tailored to the attendees in the room\, and so won’t be as useful to you in a recorded format. \n  \nWhat’s accessibility like at the venue? \nThe nearest Underground station is North Greenwich\, which has lifts between platform and ticket hall level. Our office is on the second floor. The doorways are wide and lift access is available. Toilets are single-room cubicles and are accessible to all genders.
URL:https://bookmachine.org/event/campus-session-crafting-a-stand-out-ams-strategy-for-publishers/
LOCATION:BookMachine\, 6 Soames Walk\, #Building A3\, London\, England\, SE10 0AX\, United Kingdom
CATEGORIES:Campus Sessions
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