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SUMMARY:Navigating Social Media: your guide to balancing paid and organic strategies in 2025
DESCRIPTION:Marketer in publishing? Join us at The London Book Fair 2025!\n  \nAre you a marketing professional in the book world looking to maximise your social media impact? \n  \nWith social media evolving quickly\, it’s never been more essential to have a smart and strategic social media plan. Knowing where to invest your time and budget is key to achieving measurable results. \n  \nJoin us at The London Book Fair 2025 for a dynamic session designed exclusively for book industry marketers\, where we’ll dive deep into balancing paid and organic strategies. Together\, we’ll explore how to create a cohesive approach that amplifies your brand’s visibility\, drives sustained engagement\, and delivers consistent\, impactful outcomes. \n  \n\nLocation – Tech Theatre\, The London Book Fair\nTime – Panel (15:00 – 15:45pm GMT)\nAdd to your LBF 2025 plan / calendar\n\n  \nDon’t miss this chance to gain practical insights and tailored advice to boost your book sales\, brand visibility and marketing success! \n  \nThis event is free to you if you have a visitor pass to attend The London Book Fair 2025. We’re looking forward to seeing lots of you there. \n  \n  \nMeet the speakers\nGemma Rostill\, Lead Marketing Strategist\, BookMachine (host)\nGemma Rostill has specialised in book marketing for 20 years. From commissioning audio at BBC Audiobooks\, to Head of Marketing at Penguin Children’s Books and most recently Digital Marketing Strategist for BookMachine Creative Agency. Gemma has led campaigns across high-profile education and trade titles and brands\, adult and children’s fiction and non-fiction. \n  \n  \n \nEllie Hewlett\, Head of Social and Digital\, DK Books \nEllie has over 10 years experience working in social and digital marketing for a range of media and entertainment companies\, from action sports magazines\, scripted TV dramas to publishing. At DK her role covers paid and organic social strategy\, social content\, audience growth and website management\, working on both the Children’s and Adult’s titles. \n  \n  \n \nKate Molyneux\, Senior Digital Marketing Manager\, Bloomsbury Publishing\nKate is Senior Digital Marketing Manager at Bloomsbury Publishing and creates digital campaigns including social media and content creation for Harry Potter\, Children’s\, Young Adult\, and Education titles. She also devised\, launched and runs the Bloomsbury Creator Circle\, an exclusive community and mailing for bookish content creators worldwide. She has organised high-impact book events for creators including a sleepover for 10 Harry Potter superfans and a Halloween event for 40 creators\, which have generated millions of impressions online. \n  \n  \n \nMatt Rafiq Vaz\, Head of Digital Media\, Penguin Random House UK\nMatt has over 10 years’ experience in digital marketing\, spending most of that in ad-tech at media buying platforms\, servicing various markets and customer verticals with a particular focus on performance\, measurement and marketing solutions. In his role as Head of Digital Media at Penguin Random House\, Matt owns their performance measurement dashboard and works with publishing houses to evolve their paid media strategy.
URL:https://bookmachine.org/event/navigating-social-media-your-guide-to-balancing-paid-and-organic-strategies-in-2025/
LOCATION:The London Book Fair\, Olympia London\, Hammersmith Road\, London\, W14 8UX\, United Kingdom
CATEGORIES:London
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