BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//BookMachine - ECPv6.17.5.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:BookMachine
X-ORIGINAL-URL:https://bookmachine.org
X-WR-CALDESC:Events for BookMachine
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20201025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20210328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20211031T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20220327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20221030T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210419T130000
DTEND;TZID=Europe/London:20210426T140000
DTSTAMP:20210410T150832Z
CREATED:20201213T181330Z
LAST-MODIFIED:20210410T150832Z
UID:50169-1618837200-1619445600@bookmachine.org
SUMMARY:Using social media to amplify your book sales (BookMachine CAMPUS)
DESCRIPTION:Social media algorithms change weekly\, and it can be difficult to know where to spend your time. In this session we will explore the main channels (Facebook\, Instagram\, Twitter) and ensure that you are up-to-date with the most recent changes to help inform your 2021 marketing strategies.  \nAll of the examples will be publishing related\, making this the most up-to-date industry course of its kind.   \nThis course has been designed to run over two consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into two 1-hour sessions that take place between 1–2:30 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members). Further discounts are available directly from Publishing Scotland for their members. \n  \nWeek 1 (Monday 19th April): What changed in 2020 and how to grow your social media audiences\n\n2020 overview of Facebook\, Instagram and Twitter and their audiences\nDiscover the latest changes to the platforms to enhance the effectiveness of your social media marketing\nLearn how to extend social media reach and deepen engagement with your customers\n\n  \nWeek 2 (Monday 26th April): New trends and updates for 2021 \n\nUnderstand the key new trends for 2021 to enhance your strategies\nSuccess stories and best practice examples from the industry\nUsing the latest social media analytics to measure success\n\n  \n\n  \nAbout the tutor\nAbby Coften is a CIM-qualified digital marketer and trainer with over 17 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. She has worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing. \n 
URL:https://bookmachine.org/event/using-social-media-to-amplify-your-book-sales-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2020/12/3-1.png
END:VEVENT
END:VCALENDAR