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DTSTART;TZID=Europe/London:20220223T093000
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UID:60759-1645608600-1646823600@bookmachine.org
SUMMARY:How to use email marketing to sell more books (BookMachine CAMPUS)
DESCRIPTION:  \nDates: 2 sessions on Wednesday 23rd February and Wednesday 9th March\, 2022 \nTime: 9.30am – 11.00am GMT \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nThis BookMachine CAMPUS course will help you reflect on your current email marketing techniques and take you through the key areas every email marketer needs to think about before they hit send on their email campaign. Providing lots of examples of the different types of email campaigns used by book publishers to promote books\, the course will focus on how email marketing can be used to sell more books. \n  \n\nTargeted list building\nEmail marketing planning\nHow to write an engaging email\nCreating effective email design\nMarketing automation\nMeasuring performance and benchmarks\n\n  \nThis course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\n \nAbby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.
URL:https://bookmachine.org/event/how-to-use-email-marketing-to-sell-more-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
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DTEND;TZID=Europe/London:20220330T110000
DTSTAMP:20220308T085158Z
CREATED:20211106T112151Z
LAST-MODIFIED:20220308T085158Z
UID:60772-1648027800-1648638000@bookmachine.org
SUMMARY:Advanced social media training to market your books (BookMachine CAMPUS)
DESCRIPTION:*TICKETS ARE NOW SOLD OUT*\nDates & times: 2 sessions on Wednesday 23rd March (9.30am – 11.00am GMT) and Wednesday 30th March\, 2022 (9.30am – 11.00am GMT+1) \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nCovering Facebook\, Twitter\, LinkedIn\, TikTok and Instagram\, this BookMachine CAMPUS course will teach you the advanced social media techniques and tips that will enhance your book campaigns and improve your effectiveness. \n  \n\nFacebook and Instagram – increase your organic reach and engagement through organic marketing and paid ads\nTwitter – grow your followers quickly and discover the latest Twitter updates that will improve your campaign reach and engagement\nLinkedIn – Use LinkedIn groups effectively to reach\, engage and grow awareness of your books\nTikTok – find new ways to reach and engage your relevant audiences\nUsing social analytics – how to use each platform’s analytics and metrics to measure your performance\n\n  \nThe sessions will feature lots of publishing examples of successful campaigns to take away\, follow and learn from – all designed to help you identify new ideas for your own book campaigns. \n  \nThis course is led by Rach Quin and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\nRach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction\, digital marketing and most importantly\, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager)\, she now works across publishers with previous clients including Canongate\, Hachette\, Penguin Random House\, Bloomsbury\, HarperCollins and several independent publishers.
URL:https://bookmachine.org/event/advanced-social-media-training-to-market-your-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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