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DTSTART;TZID=Europe/London:20220126T093000
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UID:60745-1643189400-1643799600@bookmachine.org
SUMMARY:Mastering SEO to make your books more discoverable (BookMachine CAMPUS)
DESCRIPTION:**DATE CHANGE**\nDue to illness we have changed the dates of this course. Please see below for the updates dates. \n  \n\n  \nDates: 2 sessions on Wednesday 26th January and Wednesday 2nd February\, 2022 \nTime: 9.30am – 11.00am GMT \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nThis BookMachine CAMPUS course will help you understand the basics of SEO and how you can use SEO techniques to make your books and your business stand out online. \n  \nLearn how to boost your ranking\, website traffic and online credibility. The course will cover the following core topics within SEO: \n  \n\nKeywords – what are they\, how can I find them and how do I use them?\nYour website– how to make your website and product pages SEO-friendly\nLinks – how do they influence SEO?\nPlus lots of examples from the publishing industry you can learn from and easily put your ideas into practice after the course\n\n  \nThis course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \n  \nAbout your tutor\n \nAbby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.
URL:https://bookmachine.org/event/mastering-seo-to-make-your-books-more-discoverable-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Online
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/11/1-9.png
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DTSTART;TZID=Europe/London:20220223T093000
DTEND;TZID=Europe/London:20220309T110000
DTSTAMP:20220307T095938Z
CREATED:20211108T132041Z
LAST-MODIFIED:20220307T095938Z
UID:60759-1645608600-1646823600@bookmachine.org
SUMMARY:How to use email marketing to sell more books (BookMachine CAMPUS)
DESCRIPTION:  \nDates: 2 sessions on Wednesday 23rd February and Wednesday 9th March\, 2022 \nTime: 9.30am – 11.00am GMT \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nThis BookMachine CAMPUS course will help you reflect on your current email marketing techniques and take you through the key areas every email marketer needs to think about before they hit send on their email campaign. Providing lots of examples of the different types of email campaigns used by book publishers to promote books\, the course will focus on how email marketing can be used to sell more books. \n  \n\nTargeted list building\nEmail marketing planning\nHow to write an engaging email\nCreating effective email design\nMarketing automation\nMeasuring performance and benchmarks\n\n  \nThis course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\n \nAbby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.
URL:https://bookmachine.org/event/how-to-use-email-marketing-to-sell-more-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/11/2-8.png
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DTSTART;TZID=Europe/London:20220224T180000
DTEND;TZID=Europe/London:20220224T190000
DTSTAMP:20220210T134706Z
CREATED:20220210T130322Z
LAST-MODIFIED:20220210T134706Z
UID:63586-1645725600-1645729200@bookmachine.org
SUMMARY:Meet and Mingle Online: BookMachine & BIC
DESCRIPTION:Join BookMachine and Book Industry Communication (BIC) at a unique online mixer event\, bringing together two membership communities.\nOn Thursday 24th February from 6-7pm GMT\, join publishing professionals from both the BookMachine and BIC communities to meet\, mingle and chat. \nCome together on virtual networking platform\, Wonder\, for a super sociable and chatty cameras-on mixer event. Access the session from wherever you are – whether at home or in the office. \nWe will provide plenty of conversation starters to help you to get to know even more professionals in publishing\, swap tips and share ideas. \nThis is a FREE event for BookMachine and BIC members. \n  \nAccessing the mixer\nAn RSVP is required\, so please drop your name and details to us by signing up above. We will share the private Wonder link to join the session via email to everyone on the attendee list a day or two ahead of the event. \nPlease contact Aimee on aimee@bookmachine.co.uk if you are having difficulties receiving the link or accessing the session. \n  \nAbout Wonder\nWonder allows you to ‘move’ around the virtual room to meet different people and take part in lots of conversations – just as you might at an in-person event or conference. Guests move their avatars around with their mouse\, joining a conversation by moving closer\, and leaving it by moving away. Simple as that! \nWonder is not available on mobile devices or tablets just yet\, so please join the session using your desktop or laptop internet browsers. Google Chrome or Microsoft Edge browsers are supported. \nTo find out more about how to use Wonder\, please check out Wonder’s FAQs here. \n  \nWhy should you join us?\n\nCatch up with friendly faces – Reconnect with publishing people. Whether you’re craving real-life connections\, it’s been a while since you last attended an event or you’re working remotely or solo within the industry.\nMeet new people – Virtually ‘bump into’ interesting professionals who you might not have met otherwise.\nDip into different areas of publishing – Learn how people across various departments\, publishers and nations are currently working and what is driving them day-to-day\nDiscuss big industry topics\, or leave work behind – If you want to talk big industry news\, there’s space for those conversations. However\, if you want to leave business at the door and make human connections\, you can join us for that too.\n\n  \nWhat publishing people say:\n“I really loved Wonder. Excellent piece of software that makes conferences more interactive and personal. Being able to see that people are “Wonder”ing around is great – it gives you confidence to approach them and the idea of themed rooms is really nice. Having a good conversation starter was nice\, too.” – Dan Fridd\, UK Retail Success Manager at Edelweiss+ by Above the Treeline \n  \n“Flexible and fun. It was great to meet and get a chance to have conversations with so many people.” – Helen Lloyd\, Audiobook Narrator \n  \n“Wonder was so interesting. It’s good to be able to move between groups\, and great to have conversation starters!” – Rene Nel\, Freelance Proofreader \n  \nAbout BIC\nBIC is a not-for-profit members organisation working at the heart of the UK book industry to promote supply chain efficiency in all sectors of the book world through e-commerce\, best practice\, training\, events\, and the application of standards. BIC helps organisations become more efficient\, save money\, become less wasteful and ultimately greener. At the cornerstone of the book industry\, BIC holds a unique position of trust\, facilitating UK and international industry-wide collaboration to reach agreement on dependable standards and best practice in the supply chain. \nFind out more at www.bic.org.uk
URL:https://bookmachine.org/event/meet-and-mingle-online-bookmachine-bic/
CATEGORIES:Online
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