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DTSTART;TZID=Europe/London:20220223T093000
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UID:60759-1645608600-1646823600@bookmachine.org
SUMMARY:How to use email marketing to sell more books (BookMachine CAMPUS)
DESCRIPTION:  \nDates: 2 sessions on Wednesday 23rd February and Wednesday 9th March\, 2022 \nTime: 9.30am – 11.00am GMT \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nThis BookMachine CAMPUS course will help you reflect on your current email marketing techniques and take you through the key areas every email marketer needs to think about before they hit send on their email campaign. Providing lots of examples of the different types of email campaigns used by book publishers to promote books\, the course will focus on how email marketing can be used to sell more books. \n  \n\nTargeted list building\nEmail marketing planning\nHow to write an engaging email\nCreating effective email design\nMarketing automation\nMeasuring performance and benchmarks\n\n  \nThis course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\n \nAbby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.
URL:https://bookmachine.org/event/how-to-use-email-marketing-to-sell-more-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
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DTSTART;TZID=Europe/London:20220323T093000
DTEND;TZID=Europe/London:20220330T110000
DTSTAMP:20220308T085158Z
CREATED:20211106T112151Z
LAST-MODIFIED:20220308T085158Z
UID:60772-1648027800-1648638000@bookmachine.org
SUMMARY:Advanced social media training to market your books (BookMachine CAMPUS)
DESCRIPTION:*TICKETS ARE NOW SOLD OUT*\nDates & times: 2 sessions on Wednesday 23rd March (9.30am – 11.00am GMT) and Wednesday 30th March\, 2022 (9.30am – 11.00am GMT+1) \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nCovering Facebook\, Twitter\, LinkedIn\, TikTok and Instagram\, this BookMachine CAMPUS course will teach you the advanced social media techniques and tips that will enhance your book campaigns and improve your effectiveness. \n  \n\nFacebook and Instagram – increase your organic reach and engagement through organic marketing and paid ads\nTwitter – grow your followers quickly and discover the latest Twitter updates that will improve your campaign reach and engagement\nLinkedIn – Use LinkedIn groups effectively to reach\, engage and grow awareness of your books\nTikTok – find new ways to reach and engage your relevant audiences\nUsing social analytics – how to use each platform’s analytics and metrics to measure your performance\n\n  \nThe sessions will feature lots of publishing examples of successful campaigns to take away\, follow and learn from – all designed to help you identify new ideas for your own book campaigns. \n  \nThis course is led by Rach Quin and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\nRach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction\, digital marketing and most importantly\, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager)\, she now works across publishers with previous clients including Canongate\, Hachette\, Penguin Random House\, Bloomsbury\, HarperCollins and several independent publishers.
URL:https://bookmachine.org/event/advanced-social-media-training-to-market-your-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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DTSTART;TZID=Europe/London:20220331T180000
DTEND;TZID=Europe/London:20220331T190000
DTSTAMP:20220323T122806Z
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SUMMARY:Meet and Mingle Online: BookMachine & SYP Mixer
DESCRIPTION:An online mixer event\, bringing together two publishing communities.\nOn Thursday 31st March from 6-7pm BST\, members of the BookMachine and SYP communities are meeting\, mingling and chatting online! \nCome together on virtual networking platform\, Wonder\, for a super sociable and chatty cameras-on mixer event. We will provide plenty of conversation starters to help you to get to know even more professionals in publishing\, swap tips and share ideas. \nThis is a FREE event for members of BookMachine and the SYP. If you are interested in an SYP membership\, please find out more details here. \n  \nAbout the SYP\nThe Society of Young Publishers is a volunteer-run organisation supporting junior and aspiring publishing professionals across the UK and Ireland. We are open to anyone\, of any age\, working in publishing or a related trade – or who is hoping to be soon. Run by a team of dedicated volunteers\, our aim is to assist\, inform and encourage anyone trying to break into the industry or progress within it. We have branches all across the UK and Ireland. \nFollow SYP UK on Twitter @SYP_UK and on Instagram @syp_uk \nFind out more at thesyp.org.uk \n  \nAccessing the mixer\nAn RSVP is required\, so please drop your name and details to us by signing up above. We will share the private Wonder link to join the session via email to everyone on the attendee list ahead of the event. \nPlease contact Aimee on aimee@bookmachine.co.uk if you are having difficulties receiving the link or accessing the session. \n  \nAbout Wonder\nWonder allows you to ‘move’ around the virtual room to meet different people and take part in lots of conversations – just as you might at an in-person event or conference. Guests move their avatars around with their mouse\, joining a conversation by moving closer\, and leaving it by moving away. Simple as that! \nWonder is not available on mobile devices or tablets just yet\, so please join the session using your desktop or laptop internet browsers. Google Chrome or Microsoft Edge browsers are supported. \nTo find out more about how to use Wonder\, please check out Wonder’s FAQs here. \n  \nWhy should you join us?\n\nCatch up with friendly faces – Reconnect with publishing people. Whether you’re craving real-life connections\, it’s been a while since you last attended an event or you’re working remotely or solo within the industry.\nMeet new people – Virtually ‘bump into’ interesting professionals who you might not have met otherwise.\nDip into different areas of publishing – Learn how people across various departments\, publishers and nations are currently working and what is driving them day-to-day\nDiscuss big industry topics\, or leave work behind – If you want to talk big industry news\, there’s space for those conversations. However\, if you want to leave business at the door and make human connections\, you can join us for that too.\n\n  \nWhat publishing people say:\n“I really loved Wonder. Excellent piece of software that makes conferences more interactive and personal. Being able to see that people are “Wonder”ing around is great – it gives you confidence to approach them and the idea of themed rooms is really nice. Having a good conversation starter was nice\, too.” – Dan Fridd\, UK Retail Success Manager at Edelweiss+ by Above the Treeline \n  \n“Flexible and fun. It was great to meet and get a chance to have conversations with so many people.” – Helen Lloyd\, Audiobook Narrator \n  \n“Wonder was so interesting. It’s good to be able to move between groups\, and great to have conversation starters!” – Rene Nel\, Freelance Proofreader
URL:https://bookmachine.org/event/meet-and-mingle-online-bookmachine-syp-mixer/
CATEGORIES:Online
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