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DTSTART;TZID=Europe/London:20210919T100000
DTEND;TZID=Europe/London:20210919T150000
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SUMMARY:UK Publishers’ Walk and Talk: River Lee Country Park
DESCRIPTION:Join us for our next Walk and Talk event\, where you can meet up safely outdoors. Everyone is welcome to join us as we get some exercise – with a fix of nature – whilst connecting with others across the publishing industry. \n  \nOur next walk will take place on Sunday 19th September at the River Lee Country Park in Cheshunt\, UK*. To take part\, please RSVP at the bottom of this page. We hope you join us! \n  \nIt will be led by Laurence Koster\, Commissioning Editor at Cambridge University Press & Assessment\, where he publishes multi-component print and digital products for Primary English Language Teaching\, for learners worldwide. He works in a global team based in the UK\, Spain and Mexico. Laurence has hiked in far-flung places like Iceland\, as well as much closer to home in Cambridgeshire. \n  \n*Sorry to all our members across the UK and wider world who cannot make this event. We would love to extend this to members elsewhere – so if you are interested in setting up your own Walk and Talk\, please do get in touch! \n  \nCosts:\nFREE for BookMachine members \nEveryone else: Donation of £1 to £5 (pay what you can afford) for non-members – please bring a cash donation with you on the day. \n(All fees will be donated to our charity partner of the year\, Book Aid International. BookMachine will match donations.) \n  \nSchedule:\n10am – Meet at Cheshunt Railway Station\, Waltham Cross\, EN8 9AQ \nThe walk will be a total of 5.5 miles with 2+ hours of walking\, plus a 1-hour stop for lunch at Lee Valley White Water Centre Terrace Bar & Café (Station Road\, Waltham Cross\, EN9 1AB). Please note they accept card payments only at the café. \nThe route will be very flexible\, with plenty of opportunities to extend or adapt the route on the day depending on the group. It’s also possible to leave after lunch from Waltham Cross station. There’s even art to look at on the way! You can view a copy of the art route here. \n \n  \nWhat to bring:\nPlease bring comfortable shoes\, plenty of water\, a waterproof jacket in case of showers\, and a smile! \n  \nGetting there:\nBy train from London\, this is a 33-minute journey from London Liverpool Street Station [LST]. Take the 09:15 (platform 11) train to arrive at Cheshunt [CHN] at 09:48 (platform 2). \nOr you can join the same train at 09:37 at Tottenham Hale [TOM] (platform 4)\, where there is a tube connection. \nFor drivers\, you can park at Pindar Car Park\, River Lee Country Park\, 231 Windmill Lane\, Cheshunt\, Waltham Cross EN8 9AJ. Up to four hours is £4.00 and over four hours is £5.00.
URL:https://bookmachine.org/event/uk-publishers-walk-and-talk-river-lee-country-park/
LOCATION:Cheshunt Station\, EN8 9AQ
CATEGORIES:London,Publishing Events
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DTSTART;TZID=Europe/London:20210929T180000
DTEND;TZID=Europe/London:20210929T190000
DTSTAMP:20210921T120505Z
CREATED:20201213T102911Z
LAST-MODIFIED:20210921T120505Z
UID:50152-1632938400-1632942000@bookmachine.org
SUMMARY:Talking Marcomms (BookMachine Unplugged 2021)
DESCRIPTION:Thanks to our event sponsors: \n\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\nLet’s get personal: AI and the future of book marketing\nArtificial Intelligence has the potential to deliver higher conversion rates for marketers through targeting and identifying new audiences. Its use is increasingly established in other sectors\, but why not publishing? Is it because marketing and publicity teams are more reactive to change? Or is the potential of AI not widely understood? Do we have the infrastructure in place\, but aren’t sure how to harness emerging or future tech? \n  \nJoin a panel of AI evangelists from within and beyond book marketing and hear about the potential of how AI\, machine learning and personalisation can be used to transform your strategy and results. You’ll hear how other sectors are using it for messaging\, developing content online\, predictive user data\, serving ads and more.  \n  \nThe speakers will consider the role of AI in delivering personalised content for our current and future Gen Z market. They’ll draw on pioneering examples from publishing to show what you can do with the data you already have. And will consider what the warning flags are you need to consider when starting out. Join us online on Wednesday 29th September from 6–7pm BST! \n  \nTalking Marcomms this year takes place during Marketing Season\, running from 1st September to 8th October 2021. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \nAbout BookMachine Unplugged 2021\nBookMachine Unplugged is an online and interactive programme of publishing events designed to offer real insights into what is working in publishing right now – and what the future of publishing may hold. \n  \nIf you’re a publishing professional who craves an explosion of knowledge\, ideas\, and personal development – in a strictly social and informal setting – this event series is for you! \n  \nEach of the six BookMachine Unplugged events programmed for this year will zoom in on a vital area of the publishing industry. Discover the others coming up in 2021. \n  \n“I’d encourage other marketers and publishers to take advantage of all the benefits on offer from BookMachine.” – Rufus Cuthbert\, Marketing Manager\, Endeavour Media \n  \nTicket details\nThis event is FREE for BookMachine members\, and £5 +VAT for non-members. Log in to your member account and your discount will be applied automatically at checkout.  \n  \nCan’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event to receive the link to the replay! \n  \nWant to make a saving and join the fastest growing global publishing community? Become a BookMachine member. \n  \n  \n\n\nYour host\n\nRik Ubhi\, Editorial Director at Bonnier Books UK\nRik Ubhi FRSA is Editorial Director for business & smart-thinking at Bonnier Books UK. He has over a decade’s experience of building bestsellers\, growing brands and promoting agenda-setting voices. He has worked at Tindal Street Press\, Simon & Schuster and was most recently co-owner and Director at Zed Books. \nFollow Rik on Twitter @Rik_Hi \n  \n  \nThe speakers\n\nBeth Hardie\, Interim Marketing Director at McGraw-Hill\nBeth Hardie is a digital marketing specialist\, with ten years’ experience in customer intelligence and marketing technology. After half a decade working in big data\, she joined the learning science company\, McGraw Hill\, in 2019.  Currently the Interim Marketing Director for EMEA\, Beth is using her data analysis background to help her team build agile campaigns that gather real-world insights for the further customisation of educational content\, software and services. While confident in her own intuition\, she is a firm believer that data should lead change. \nFollow McGraw-Hill on Twitter @MHEducation \n  \n  \n  \nHannah Marcus\, Associate Director at Discover.ai\nHannah is a strategist and semiotician with a passion for the ways in which technology\, culture and health intersect. At Discover.ai\, she works with brands such as Reckitt Benckiser\, Asahi and GSK\, combining AI and human expertise to provide hard-hitting insights. She co-founded and co-presents the podcast ‘Machine Unlearning’\, which celebrates people who are working with technology from unusual backgrounds or in surprising ways. \nFollow Hannah on Twitter @sligers118 \n  \n  \n\n\nFind out more about the sponsors\n  \n \n  \nEdelweiss\nEdelweiss+ is a unique digital catalogue platform for publishers to efficiently and effectively sell and market their books to the trade\, both domestically and internationally. The platform is a suite of tools for creating presentations\, collaborating on subs and orders\, hosting digital ARCs\, and connecting with customers. It is also widely used by  booksellers\, librarians\, and other book professionals for buying\, title selection\, reviewing\, and curating lists of books. \n  \n  \n \n  \nIngram Content Group\nIngram Content Group is all about connecting readers with content around the world. They produce Print-on-Demand\, digital and physical books\, as well as offer tools and services for a range of publishers\, helping to get books into readers’ hands. Ingram’s Marketing Insights tracks consumer interest across your entire list\, identifies under-performing titles\, and surfaces new opportunities for sales growth. Join a community of 90+ publishers from the US and UK who use Marketing Insights to track title availability\, Buy Box status\, and title metadata accuracy all from one platform. \n  \n  \n \n  \nPublica\nPublica is the digital platform that lets you create a customized store to share and sell eBooks\, audiobooks\, or any other content without intermediaries. You can sell them by item or subscription and add titles from our catalog with your own brand\, domain\, integrations\, and more. \n 
URL:https://bookmachine.org/event/bookmachine-unplugged-2021-talking-marcomms/
CATEGORIES:BookMachine Unplugged,Marketing,Publishing Events
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