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SUMMARY:Wednesday Wisdom: Live Interview with Sofie Samuelsson (Boydell & Brewer) and Sarah Arbuthnot (Supadu)
DESCRIPTION:Tune into our Wednesday Wisdom Q&A on Wednesday 5th May from 1–1:30pm BST with Sofie Samuelsson\, Digital Marketing Executive at Boydell & Brewer\, and Sarah Arbuthnot\, Commercial & Partnerships Director at Supadu. \nWatch the session to learn more about what Supadu does to support publishers with e-commerce solutions and website development\, find out how the marketing team at Boydell & Brewer have implemented and measured the success they’ve seen\, and get the scoop on what’s next for Supadu as they are developing for the future. \nYou can also come prepared with your own questions to ask Sarah and Sofie in the chat\, as we’ll be opening up the Q&A to the audience in the final 10 minutes. \n*This session will also be available with live closed captioning* \n  \nAbout Wednesday Wisdom\nThis series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Sofie\nAfter completing a BA in publishing followed by an MA in linguistics\, I began my career working in a digital marketing agency as an SEO and PPC specialist. Wanting to get my foot into the publishing industry\, I made the move to academic publishing with Boydell & Brewer in 2018. I began my role in the company as a marketing assistant\, and progressed into my current role as a digital marketing executive in late 2019. Today\, my role combines my earlier marketing work with the tasks of looking after our social media accounts\, blog\, and website. During our website build with Supadu I represented Boydell as the project manager and was involved with the project from start to finish. \nConnect with Sofie on LinkedIn \n  \nAbout Sarah\nSarah Arbuthnot is the Commercial & Partnerships Director at leading publishing website provider Supadu. Sarah has worked for the company since it started in 2008 across customer services and business development. Her interests and experience have been focussed on consumer behaviour and specifically how consumers behave in the digital world in respect of what they buy and how they shop. With 20 years of website experience\, she started her working life in media & FMCG working with Europe’s largest digital media agency\, the global telecommunications and media corporation Orange and the Uber portal Freeserve – which back then was one the first ISPs delivering online shopping into people’s homes. \nConnect with Sarah on LinkedIn
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-sofie-samuelsson-boydell-brewer-and-sarah-arbuthnot-supadu/
CATEGORIES:Wednesday Wisdom
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/04/WW-Supadu.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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DTSTART;TZID=Europe/London:20210519T130000
DTEND;TZID=Europe/London:20210519T133000
DTSTAMP:20210427T074624Z
CREATED:20210425T090520Z
LAST-MODIFIED:20210427T074624Z
UID:54804-1621429200-1621431000@bookmachine.org
SUMMARY:Wednesday Wisdom: Live Interview with David Marlin (MetaComet)
DESCRIPTION:Tune into our Wednesday Wisdom Q&A on Wednesday 19th May from 1–1:30pm BST with David Marlin\, co-founder of MetaComet® Systems. \nDuring the brief\, inspiring Q&A with David\, find out how and why Metacomet was first founded to support publishers to better manage author relationships and royalty payments\, how author royalty agreements have and are changing\, how publishers can select and measure the effectiveness of their Royalty Systems\, and also David’s thoughts on the future of book fairs. \nPlease do also bring your own questions to ask David in the chat box\, as we’ll be opening up the Q&A to the audience in the final 10 minutes – so be prepared to ask away! \n*This session will also be available with live closed captioning* \n  \nAbout Wednesday Wisdom\nThis series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout David\nDavid Marlin co-founded MetaComet® Systems in 2000. Beyond his expertise in the world of royalty automation\, David is committed to enhancing the technological capabilities of the publishing world through his work as the founding co-chairman of the Book Industry Study Group’s (BISG) Digital Sales Reporting Committee and a former co-chair of the BISG Rights Committee. He is a regular speaker and contributor to industry events and symposia. \nPrior to founding MetaComet Systems\, David spent 3 years as a technology consultant for publishers working with companies such as Random House\, Penguin\, HarperCollins\, Holtzbrinck\, Macmillan\, Scholastic\, Time Warner and many others. Before that he spent several years managing marketing initiatives for American Express in New York. David earned both his MBA and BA from Columbia University in New York. \nFollow MetaComet on LinkedIn and Facebook. \n 
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-david-marlin-metacomet/
CATEGORIES:Wednesday Wisdom
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/04/Metacomet-Weds-Wisdom-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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DTSTART;TZID=Europe/London:20210526T130000
DTEND;TZID=Europe/London:20210526T133000
DTSTAMP:20210519T075744Z
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LAST-MODIFIED:20210519T075744Z
UID:55608-1622034000-1622035800@bookmachine.org
SUMMARY:Wednesday Wisdom: Live Interview with Tom Chalmers (Legend Times) and Peter McCarthy (Ingram Content Group)
DESCRIPTION:Tune into our upcoming Wednesday Wisdom session on Wednesday 26th May from 1–1:30pm BST (8–8:30am Eastern) with Tom Chalmers\, Managing Director of Legend Times\, and Peter McCarthy\, Director of Consumer Insights at Ingram Content Group. \n  \nIn a brief\, inspiring Q&A session\, tune in live to learn more about Ingram’s powerful data-driven Marketing Insights tool\, find out how digital marketing has shifted in the world of books in the wake of the pandemic\, consider new tools you can use to aid the discoverability and sales of your titles\, and pick up some tips for marketing your books and backlist titles past the buzz of a new launch. \n  \nThis session is your chance to tap into insights from Pete – of one of the world’s foremost experts in digital marketing for books – and Tom\, who has sold and launched multiple successful book publishing businesses – to help you turn your book data into book sales. This is one not to miss if you’re looking for new ways to boost your marketing insights and practices in 2021! \n  \nOur interview will last for 20 minutes\, before we open up the questions to the audience in the final 10 minutes – so be sure to come prepared with your own burning questions to ask about Ingram’s suite of tools and Tom’s vast experience in the business of publishing. \n  \n*This session will also be available with live closed captioning* \n  \nAbout Wednesday Wisdom\nThis series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Tom\nTom Chalmers is the Managing Director of Legend Times\, a group of publishing companies he has founded. He started his first company in 2005 when aged 25\, Legend Press\, a fiction book publisher. He later launched Legend Business\, a business book publisher\, followed by New Generation Publishing\, a self-publishing company. He also founded IPR License in 2012\, a global rights licensing platform\, which he sold in 2016. In 2019\, Legend Times acquired University of Buckingham Press and in 2020 launched Hero\, a non-fiction book publisher. \nTom has previously been shortlisted for UK Young Entrepreneur of the Year\, UK Young Publisher of the Year\, UK Young Publishing Entrepreneur of the Year\, and longlisted for the Enterprising Young Brit Award. He was the 2018 winner of the Global Outstanding Young Person Award in the Big Ben Awards at the Houses of Parliament. \nConnect with Tom on LinkedIn \n  \n  \nAbout Peter\nPeter McCarthy is a Director of Consumer Insights at Ingram Content Group where he is responsible for marketing analytics\, marketing and ecommerce Software-as-a-Service as well as developing furth consumer insights capabilities to support Ingram and its partners. He has over twenty-five years of publishing experience\, ranging from technical and executive positions with The New York Review of Books\, the Penguin Group\, and Random House to consultancies and start-ups. He brings a strategic and technical approach to marketing and selling content and books at scale and speaks\, writes about\, and advises frequently on consumer marketing in the publishing space. Pete joined Ingram Content Group when they acquired OptiQly\, a marketing technology company he co-founded\, in 2017. \nFollow Pete on Twitter @petermccarthy \nConnect with Pete on LinkedIn \n\n  \n\nAbout Ingram Content Group\nIngram’s Digital Solutions are designed to simplify and streamline your digital distribution and sales. Our Consumer Marketing Insights tool helps translate book data into book sales\, ensuring your whole list is working at full capacity to get discovered online and bought. Use our consumer insights to identify under-performing titles and surface new opportunities for sales growth with retailers like Amazon & more. \n 
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-tom-chalmers-legend-times-and-peter-mccarthy-ingram-content-group/
CATEGORIES:Wednesday Wisdom
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/05/Ingram-Legend-Times-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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