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DTSTART;TZID=Europe/London:20210616T130000
DTEND;TZID=Europe/London:20210616T133000
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SUMMARY:Wednesday Wisdom: Live Interview with Carla Herbertson (Zebralution) and Alison Larkin (Alison Larkin Presents)
DESCRIPTION:On Wednesday 16th June from 1–1:30pm BST tune into our live Wednesday Wisdom Q&A with Carla Herbertson\, Head of International Audio Content for digital distributor Zebralution\, and Alison Larkin\, Founder of award winning audiobook publisher Alison Larkin Presents. \n  \nThere has been a lot of talk about Spotify finally giving audiobooks more attention. It’s a biggie when you think they have an audience of over 250 mln paying streaming subscribers across 178 countries who are already used to consuming spoken word through podcasts. \n  \n“There is a tremendous opportunity to reach people that have not been exposed to audiobooks\, through music streaming services like Spotify\,” said Tom Webster from Edison Research when speaking at the Audio Publishers Association Conference in the US last month. He attributes the growth in podcast listeners aged 12-34\, to the music services and predicts the same can happen for audiobooks. \n  \nThe publishing industry is eagerly awaiting more information on the music service’s next move\, but how can publishers ensure they too can be part of this new audience reach. \n  \nIn this Wednesday Wisdom session\, Carla will share tips for publishers on how to make your audiobooks thrive on Spotify – from looking at content strategy\, to using analytics and their unique marketing tools lismio (app & biggest audiobook playlists/profile) which helps consumers discover audiobooks on the Spotify platform. We will also be chatting to Alison about why she decided to adopt a ‘go-wide’ strategy for her audiobooks catalogue. \n  \nWe’ll also be opening up the Q&A to the audience in the last 10 minutes of the session\, so please do bring your questions to ask Carla and Alison about boosting your sales via Spotify. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n\nAbout Carla\nCarla Herbertson is Head of International Audio Content for digital distributor Zebralution. She develops content partnerships with key players within publishing and digital media industries to bring audiobooks and spoken word content to Zebralution’s platforms\, which includes music streaming services. Carla has been working in the audio industry for twenty years. During her ten-year stint at the BBC produced radio programmes and dramas across many of its stations and as a freelancer\, Carla consulted on a variety of audio productions for PRH and the Open University. Before joining Zebralution\, Carla developed a high quality and cost saving strategy for the Royal National Institute of Blind People’s Newsagent service. \nFollow Carla on Twitter @smallcarla \nConnect with Carla on LinkedIn \n  \n  \nAbout Alison\nAlison Larkin is the award-winning narrator of over 200 audiobooks including The Complete Novels of Jane Austen. She is also a writer/comedienne and the bestselling author of The English American\, an autobiographical novel about an adopted English woman who finds her birth parents in the US\, which grew out of her hit one woman show on the subject. In 2017\, she founded Alison Larkin Presents\, a unique independent audiobook company based in Western Massachusetts that has\, to date\, won 11 AudioFile Earphones awards for excellence. \nFollow Alison on Twitter @AlisonLarkinTEA \nConnect with Alison on LinkedIn \n  \n  \nAbout Zebralution\nZebralution is a digital distributor of audiobooks to book-centric services like Apple Books\, Kobo\, Storytel as well as music streaming services where they specialise in making audiobooks discoverable on the likes of Spotify\, Deezer\, Napster\, YouTube Music and Apple Music which creates additional reach and revenues for publishers. Zebralution operates globally and represent UK\, US and European publishers. \nFollow Zebralution on LinkedIn
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-carla-herbertson-zebralution-and-alison-larkin/
CATEGORIES:Wednesday Wisdom
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210623T130000
DTEND;TZID=Europe/London:20210623T133000
DTSTAMP:20210601T100643Z
CREATED:20210528T175153Z
LAST-MODIFIED:20210601T100643Z
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SUMMARY:Wednesday Wisdom: Live Interview with Andrew Rhomberg (Jellybooks) and Kieron Smith (Blackwell's)
DESCRIPTION:Celebrate Independent Bookshop Week by tuning into a live\, inspiring Wednesday Wisdom Q&A session on Wednesday 23rd June from 1–1:30pm BST with Andrew Rhomberg\, founder and CEO of Jellybooks\, and Kieron Smith\, Digital Director at Blackwell’s. \n  \nSince Jellybooks launched their cross-industry platform enabling excerpts and snippets for bookshops and publishers in March 2021 in partnership with Blackwell’s\, we’re excited to catch up with how Andrew and Kieron have been working together over the past few months. \n  \nTune into the session to find out more about the look-inside/preview features Blackwell’s launched across their sites to boost online sales\, the biggest lessons Andrew and the Jellybooks team have learned along the way\, and how these tools are helping bookshops and booksellers with marketing – as well as their customers discover more when buying and browsing books and content online. \n  \nThe Q&A is a great opportunity to get to know the people behind the services and tools that are helping bookshops bounce back – especially as we celebrate #IndieBookShopWeek from the 19–26th June this year. You’ll also have the chance to ask your own questions to Kieron and Andrew\, as we will open up the floor to the audience in the final 10 minutes. We hope to see you there! \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Andrew\nAndrew Rhomberg is the founder and CEO of Brixton-based reader analytics and publishing technology firm Jellybooks. Prior to Jellybooks he worked for txtr\, Skype\, Here\, Airbiquity\, Reciva\, and range of other start-ups in the music\, media\, internet and consumer electronics industry. He has a Ph.D. from MIT and  a M.S. from the University of Innsbruck. He has been an invited speaker at Assises du Livre Numérique\, Book Expo America\, DBW\, Digital Publishing Summit\, If Book Then\, London Book Fair\, Frankfurt Books Fair\, Leipzig Book Fair\, NISO\, Publishers Forum\, STM conference\, and the SYP conference. \nTwitter: @arhomberg \nFollow Andrew on LinkedIn \n  \n  \nAbout Kieron\nKieron is a professional bookseller with over 20 years book trade experience\, including WHSmith Retail\, establishing the Ottakars.co.uk website in 1999\, heading up the web offering at Bertelsmann’s Book Clubs in the UK and operations at Methven’s Booksellers\, followed by three years outside the industry at Europe’s leading video games website GAME.co.uk. Head of online for Waterstone’s in 2006-7 and then MD of international bookseller The Book Depository (now an Amazon company) for five years. He joined the UK’s leading Independent Bookseller\, Blackwell’s\, as Digital Director in 2015. Kieron is also a published author\, his book The Politics of Down Syndrome (Zero Books) published in 2011. \nTwitter: @KieronJS \nFollow Keiron on LinkedIn \n\n\n  \nAbout Jellybooks\nJellybooks is a data\, audience insights and reading platform for book publishers and retailers. In March 2021\, in partnership with Blackwell’s Books\, Jellybooks launched a cross-industry platform for excerpts and snippets service bookshops and publishers in the UK and Ireland. \nTwitter: @jellybooks / Instagram: @Jellybooks \n  \n  \nAbout Blackwell’s\nBlackwell’s was founded on New Year’s Day 1879\, at 50 Broad Street\, Oxford. 2021 marks Blackwell’s 142nd anniversary. From humble beginnings the company has built a worldwide reputation for unrivalled customer service\, specialist knowledge and a passion for bookselling.  We continue to be a fiercely independent family owned values led business\, where putting our customers first is at the very heart of what we do. \nOur mission is to become the world’s most trusted bookseller and to change lives through reading and books. We have eighteen shops\, including those in Oxford\, Cambridge\, London and Edinburgh\, alongside those based on university campuses. Blackwell’s also has a thriving corporate\, professional and institutional business serving both private and public organisations. Blackwells.co.uk continues to grow rapidly in the UK and internationally. The online platform is designed and managed in-house and is a cornerstone of Blackwell’s multi-channel strategy.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-andrew-rhomberg-jellybooks-and-kieron-smith-blackwells/
CATEGORIES:Wednesday Wisdom
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210630T130000
DTEND;TZID=Europe/London:20210630T133000
DTSTAMP:20210609T121548Z
CREATED:20210609T115831Z
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SUMMARY:Wednesday Wisdom: Live Interview with Agustina Casal (Ingram Content) and Kelli Fairbrother (xigxag)
DESCRIPTION:On Wednesday 30th June from 1–1:30pm BST\, come along to our Wednesday Wisdom Q&A session with Agustina Casal\, Senior Manager of Digital Sales at Ingram Content Group\, and Kelli Fairbrother\, co-founder and CEO of xigxag\, to talk all things audio distribution with Ingram’s CoreSource platform. \n  \nWith audio achieving sustained growth post-lockdown\, there’s never been a better time to discover new\, innovative tools for getting this new format to readers. \n  \nTune into this session live to learn how xigxag and Ingram have worked together using digital solutions to bring audiobooks to millions of readers\, how CoreSource helps publishers to simplify and streamline digital sales with automated distribution to retailers\, libraries and audio channel partners\, why xigxag has chosen not to offer a subscription model for its platform and what audio retailers can do to stand out and succeed. \n  \nYou will also have the chance to ask your own questions to both Agustina and Kelli\, as we will be opening up the Q&A to the audience in the last 10 minutes – so be sure to come prepared! \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n\nAbout Agustina\nAgustina Casal is the Senior Manager of Digital Sales at Ingram Content Group where she is responsible for leading the digital strategy for CoreSource Plus and all the publishers it supports. Agustina started her career in publishing at the Perseus Books Group in 2007. Since then she has taken on a variety of roles focusing on marketing\, communications\, digital strategy and international operations. Agustina has lived in Buenos Aires\, London\, Panama and Montreal\, before making New York her home. Currently on her nightstand is a collection of train-themed children’s books that her two young sons insist on her reading to them every night. \n  \n  \nAbout Kelli\nKelli Fairbrother is co-founder and CEO of xigxag\, a UK-based startup aiming to revolutionise and democratise audiobooks. She started xigxag with a former colleague after missing out on the brilliant infographics that should have accompanied Hans Rosling’s Factfulness audiobook – especially given how easily they could have been integrated into the experience. \nShe has spent nearly all of her business career at the intersection of consumer brands and technology\, starting at McKinsey and then at Whitbread\, where she precipitated and led the launch of the Premier Inn brand into Germany. Kelli lives in London with her husband and two primary school children – both keen readers and listeners. \nFollow xigxag on Facebook\, Twitter\, Instagram and LinkedIn. \n  \n  \nAbout Ingram Content Group\nIngram Content Group’s audiobook distribution provides access to the leading audiobook retailers including Apple Books\, Audible\, Findaway\, Google Play\, Hoopla\, OverDrive\, Libro.fm\, Kobo\, and more. Get your audiobooks in front of millions of users worldwide\, plus enjoy our fully-managed CoreSource Plus program including: managed\, automated distribution to audio retailers & library suppliers; direct connections to audio channel partners spanning 100+ countries; comprehensive\, normalized sales reporting; and simple integration with your current ebook distribution strategy.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-agustina-casal-ingram-content-and-kelli-fairbrother-xigxag/
CATEGORIES:Wednesday Wisdom
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