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DTSTART;TZID=Europe/London:20210915T130000
DTEND;TZID=Europe/London:20210915T133000
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SUMMARY:Wednesday Wisdom: Live Interview with Mithu Lucraft (Springer Nature)
DESCRIPTION:Tune into a brief\, illuminating Wednesday Wisdom Q&A session on Wednesday 15th September from 1-1:30pm BST with Mithu Lucraft\, Director of Content Marketing Strategy at Springer Nature. \n  \nJoin the live event to find out more about Mithu’s day-to-day role\, how the marketing team have developed over the years – and adjusted in light of the pandemic – which marketing skills are most important in 2021 and beyond\, and what marketing activities Springer Nature have planned for the upcoming months. \n  \nWe will open up to questions from the audience in the final 10 minutes of the session\, so be sure to stick around to ask Mithu a question in the chat or Q&A! \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n\nAbout Mithu\nMithu Lucraft is Director of Content Marketing Strategy at Springer Nature. She has worked in academic publishing since 2004. A passion for storytelling combined with a lasting commitment to scholarly communications has led her through a variety of Marketing and Communications roles\, including at Oxford University Press\, Sage Publishing and Palgrave Macmillan. At Springer Nature she is responsible for content marketing and thought leadership programmes across the research publishing business. \nFollow Mithu on Twitter @mithulucraft
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-mithu-lucraft-springer-nature/
CATEGORIES:Wednesday Wisdom
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DTSTART;TZID=Europe/London:20210922T130000
DTEND;TZID=Europe/London:20210922T133000
DTSTAMP:20210826T082922Z
CREATED:20210825T104130Z
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SUMMARY:Wednesday Wisdom: Live Interview with Ruth Bradstreet (Edelweiss) and Laura Willis (Hardie Grant)
DESCRIPTION:Tune into an inspiring\, quick-fire Wednesday Wisdom interview on Wednesday 22nd September from 1-1:30pm BST with Ruth Bradstreet\, Managing Director\, Europe at Edelweiss\, and Laura Willis\, Marketing Director at Hardie Grant Publishing. \n  \nIf you’re an in-house marketing professional\, join this one-off session to learn about how Hardie Grant and Edelweiss are working together. We will be asking how the Edelweiss platform allows publishers to generate buzz and reviews\, finding out about tracking of catalogues and delving into how publishers can analyse interest from their huge social network of book professionals (it’s even bigger than BookMachine!). Laura from Hardie Grant will share the publishers’ experience of using the platform and what the team have learned since starting out. \n  \nYou will also have the chance to ask your own questions to both Ruth and Laura in the final 10 minutes of the session\, as we will be opening up the Q&A and chat box to the audience so you can have your say. \n  \nIf you aren’t a member we strongly advise you to join this session live\, since recordings are only available for members. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Ruth\nRuth has worked as a bookseller\, book buyer\, for an ePOS vendor\, and a large wholesaler in the US. For several years she’s been with Above the Treeline\, the makers of Edelweiss\, and as the company grew from a startup\, she did a bit of everything. She repatriated to Scotland in 2019 with a nervous dog and a Texan partner\, and now represents Edelweiss here in the UK.  When not spreading the word\, she can be found swimming in lochs\, or trying to figure out what’s growing in the garden of her highland home. \nConnect with Ruth on LinkedIn \nFollow Ruth on Twitter @rbradst \nFollow Edelweiss on Twitter @Weiss_squadUK \n  \nAbout Laura\nLaura Willis is Marketing Director at Hardie Grant Publishing\, having previously worked in marketing and PR roles at Laurence King Publishing and Thames & Hudson. \nConnect with Laura on LinkedIn \n  \n  \nAbout Edelweiss\nEdelweiss+ is a unique digital catalogue platform for publishers to efficiently and effectively sell and market their books to the trade\, both domestically and internationally. The platform is a suite of tools for creating presentations\, collaborating on subs and orders\, hosting digital ARCs\, and connecting with customers. It is also widely used by booksellers\, librarians\, and other book professionals for buying\, title selection\, reviewing\, and curating lists of books.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-ruth-bradstreet-edelweiss-and-laura-willis-hardie-grant/
CATEGORIES:Wednesday Wisdom
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