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DTSTART;TZID=Europe/London:20210422T130000
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SUMMARY:Successful Freelancing: Tools for a freelance career that works for you (BookMachine CAMPUS)
DESCRIPTION:Successful Freelancing will cover everything from what to expect as an expert service provider to the practicalities of taking your business to the next level\, as well as how to make sure your freelance career works for you.  \nIt will offer practical tools to help you to plan\, operate and scale a freelance business that meets your individual needs and your career goals\, give you insight into successful working practices for freelancers and meeting your clients’ needs\, and will deliver expert advice and guidance on building a successful freelance career. \nThis course has been designed to run over three consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into three 1-hour sessions that take place between 1–2 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members) \n  \nWeek 1 (Thursday 22nd April): Your freelance business \n\nPre-course work: What does successful freelancing look like for me?\nIntroductory Exercise: Setting success measures for you and your business.\nYou as an expert service provider: How to pitch your service offer\, understand your market and position your skills as an expert service.\nDiscussion – Rates and Payments: Reflecting on rates and making them work for you (including hourly rates v. page rates v. value-based pay)\, improving your invoicing and making sure you get paid!\nWrap-up exercise: What could go wrong? How to troubleshoot possible pitfalls in freelancing.\nIssue pre-work for next session.\n\n  \nWeek 2 (Thursday 29th April): The successful freelancer at work \n\nCase Study review.\nWhat could the client and freelancer have done differently?\nGroup Discussion: Lessons Learned to ensure client and freelancer satisfaction.\nAsking for feedback and what to do with it.\nWhat next? The importance of CPD for the freelance professional.\n\n  \nWeek 3 (Thursday 6th May): Classroom hour \n\nQuestion and answer session\n\n  \n\n  \nAbout the tutor\nMelody Dawes is the founder and Managing Director of Just Content. With over 20 years of publishing sector experience\, Melody set up Just Content in 2013\, to offer on-demand editorial\, production and project management solutions to publishing clients. Just Content works with hundreds of freelancers every month\, collaborating with them to deliver services to clients for everything from Commissioning Editing\, Development Editing\, Copyediting\, Proofreading\, Design and Illustration and anything in between. With Just Content’s agile business model\, based curating the best possible team for every project\, Melody knows how to help freelancers to ensure client satisfaction and demonstrate the value of a truly expert service. \n 
URL:https://bookmachine.org/event/successful-freelancing-tools-for-a-freelance-career-that-works-for-you-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/01/Freelancing-CAMPUS-Live-course-BM-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210505T130000
DTEND;TZID=Europe/London:20210505T133000
DTSTAMP:20210426T102004Z
CREATED:20210425T202521Z
LAST-MODIFIED:20210426T102004Z
UID:54809-1620219600-1620221400@bookmachine.org
SUMMARY:Wednesday Wisdom: Live Interview with Sofie Samuelsson (Boydell & Brewer) and Sarah Arbuthnot (Supadu)
DESCRIPTION:Tune into our Wednesday Wisdom Q&A on Wednesday 5th May from 1–1:30pm BST with Sofie Samuelsson\, Digital Marketing Executive at Boydell & Brewer\, and Sarah Arbuthnot\, Commercial & Partnerships Director at Supadu. \nWatch the session to learn more about what Supadu does to support publishers with e-commerce solutions and website development\, find out how the marketing team at Boydell & Brewer have implemented and measured the success they’ve seen\, and get the scoop on what’s next for Supadu as they are developing for the future. \nYou can also come prepared with your own questions to ask Sarah and Sofie in the chat\, as we’ll be opening up the Q&A to the audience in the final 10 minutes. \n*This session will also be available with live closed captioning* \n  \nAbout Wednesday Wisdom\nThis series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Sofie\nAfter completing a BA in publishing followed by an MA in linguistics\, I began my career working in a digital marketing agency as an SEO and PPC specialist. Wanting to get my foot into the publishing industry\, I made the move to academic publishing with Boydell & Brewer in 2018. I began my role in the company as a marketing assistant\, and progressed into my current role as a digital marketing executive in late 2019. Today\, my role combines my earlier marketing work with the tasks of looking after our social media accounts\, blog\, and website. During our website build with Supadu I represented Boydell as the project manager and was involved with the project from start to finish. \nConnect with Sofie on LinkedIn \n  \nAbout Sarah\nSarah Arbuthnot is the Commercial & Partnerships Director at leading publishing website provider Supadu. Sarah has worked for the company since it started in 2008 across customer services and business development. Her interests and experience have been focussed on consumer behaviour and specifically how consumers behave in the digital world in respect of what they buy and how they shop. With 20 years of website experience\, she started her working life in media & FMCG working with Europe’s largest digital media agency\, the global telecommunications and media corporation Orange and the Uber portal Freeserve – which back then was one the first ISPs delivering online shopping into people’s homes. \nConnect with Sarah on LinkedIn
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-sofie-samuelsson-boydell-brewer-and-sarah-arbuthnot-supadu/
CATEGORIES:Wednesday Wisdom
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/04/WW-Supadu.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210505T140000
DTEND;TZID=Europe/London:20210505T150000
DTSTAMP:20210429T102711Z
CREATED:20210425T202700Z
LAST-MODIFIED:20210429T102711Z
UID:54830-1620223200-1620226800@bookmachine.org
SUMMARY:Members' Hub: Coaching\, advice and discussion (May session)
DESCRIPTION:Join us on Wednesday 5th May\, 2–3pm BST (9–10am EST / 3–4pm CET) for the next Members’ Hub! \n  \nThese sessions are no-pressure\, friendly spaces for BookMachine members who would like to take part in peer-to-peer coaching\, advice and discussion each month. \n  \nNo need to bring big ideas to the table or have anything perfectly thought out. Similar to our popular end-of-month Members’ Mixers\, it’s all about making connections remotely with publishing people\, whilst having open discussions about where you’re at and what you would like to achieve professionally. Crucially\, you can get feedback and support\, share thoughts with each other and feel more motivated. \n  \nPlease RSVP below for the Zoom link\, and be sure to read the ground rules below so you know how the session will work. We look forward to seeing you there! \n  \nWhat our members think\n\n\n\n“It was great! The best thing for me is meeting other enthusiastic people! … I would definitely be interested in whatever else you decide to put on.” Claire Philip \n“I really enjoyed how structured it was. We each had our 15 minutes\, we explained our issue/idea and then got/gave feedback. It was so good to have a sounding board for my ideas\, as well as to be able to feel useful to others by giving my own advice and ideas to help them. It was a great jumping off point for a lot of ideas\, but also some valuable new contacts in the publishing world.” Sam Ritchter \n“The meeting allowed everyone to share their ideas and ventures in a conducive\, creative and supportive setting. I came away fully charged with enthusiasm – ready for the next challenge.” Anne Stairmand \n\n\n\n\n\nWho is the Members’ Hub for?\nEveryone is welcome! All members can join the session for coaching\, advice and discussion with fellow publishing people from across the industry. \n  \nThe Members’ Hub is a great space to think creatively. So even if you don’t have a particular topic you would like to discuss\, if you’re feeling stuck\, thinking about starting something new\, or need a sounding board\, this session is for you! \n  \nHow does it work?\nOnce everyone is in the Zoom meeting\, you’ll be invited to join smaller groups of up to 4 people. You’ll each get 15 minutes of focus time to talk about your career\, work\, project or idea – and for the group to offer informal coaching\, advice\, discussion and support. \n  \nAt the end of the session\, everyone will come back together as a group to wrap up the session and pose any final thoughts. \n  \nThe ground rules\nTo get the most out of the Ideas Hub session and ensure it runs smoothly we please ask you to: \n\nArrive on time – the Zoom meeting will be locked 5 minutes after the start time\nEnsure you are free for the duration of the session – out of respect for the other members in your group\, we ask that you don’t drop in and out of this one\nContribute during other members’ time – these groups will work best if everyone is involved\n\n 
URL:https://bookmachine.org/event/members-hub-coaching-advice-and-discussion-may-session/
CATEGORIES:Members only
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/03/Members-Hub-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210510T130000
DTEND;TZID=Europe/London:20210524T140000
DTSTAMP:20210110T130707Z
CREATED:20201213T181455Z
LAST-MODIFIED:20210110T130707Z
UID:50170-1620651600-1621864800@bookmachine.org
SUMMARY:Email marketing for book publishers (BookMachine CAMPUS)
DESCRIPTION:Nowadays many marketing teams focus a lot of their efforts on Instagram influencers and other newer ways to reach their market. However\, email marketing is still an effective way to reach and convert your buyers. In fact\, 78% of marketers have seen an increase in email engagement over the last 12 months according to a recent HubSpot survey. During this session we will look at ways to improve your current email marketing strategies and content\, with examples for inspiration. \nThis course has been designed to run over three consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into three 1-hour sessions that take place between 1–2 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members). Further discounts are available directly from Publishing Scotland for their members. \n  \nWeek 1 (Monday 10th May): Developing your strategy\n\nObjectives and the role of email\nEffective targeting and segmentation\nData and list strategy\n\n  \nWeek 2 (Monday 17th May): Creating your emails\n\nEmail templates and design\nPersuasive copy and content\nUsing personalisation\n\n  \nWeek 3 (Monday 24th May): Maximising your email success\n\nFollow up and automation\nA/B testing\nKPIs and measuring results\n\n  \n\n  \nAbout the tutor\nShelly Philips is a marketing specialist with over 15 years of marketing experience and has been developing email campaigns since 2007. She has spent most of her career in publishing\, mainly working for the global publisher Oxford University Press. Currently a Member of CIM\, Shelly is a fully qualified marketer with a Masters in Mass Communications and an IDM Postgraduate Diploma in Digital Marketing. \n 
URL:https://bookmachine.org/event/email-marketing-for-book-publishers-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2020/12/Publishing-Scotland-courses-BM-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210512T180000
DTEND;TZID=Europe/London:20210512T190000
DTSTAMP:20210422T075818Z
CREATED:20201213T102558Z
LAST-MODIFIED:20210422T075818Z
UID:50150-1620842400-1620846000@bookmachine.org
SUMMARY:Talking Tech (BookMachine Unplugged 2021)
DESCRIPTION:Thanks to our event sponsors: \n\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\nHow publishing can harness the potential of emerging tech in their business\nPublishing has traditionally played catch-up with emerging tech. It’s often safer to invest in the more obvious options rather than jumping right in to get ahead of the curve. \n  \nBut what are the implications if we miss gaps in the market that start-ups and large tech companies are happy to fill? How can emerging tech play a role in discovery and enjoyment of content for the end user? How can we pivot and harness the potential of these new technologies? \n  \nJoin our panel of industry analysts and emerging tech experts for an aspirational session that will consider the opportunities and risks of emerging tech. They will share insights into the potential of areas like computer vision\, augmented and virtual reality\, AI\, big data and machine learning. We’ll also hear about publishers who are already moving up the adoption curve by trialling new technology. We hope to see you on Wednesday 12th May from 6pm BST! \n  \nTalking Tech this year takes place during Tech Season\, running from 26th April to 28th May 2021. \n  \nAbout BookMachine Unplugged 2021\nBookMachine Unplugged is an online and interactive programme of publishing events designed to offer real insights into what is working in publishing right now – and what the future of publishing may hold. \n  \nIf you’re a publishing professional who craves an explosion of knowledge\, ideas\, and personal development – in a strictly social and informal setting – this event series is for you! \n  \nEach of the six BookMachine Unplugged events programmed for this year will zoom in on a vital area of the publishing industry. Discover the others coming up in 2021. \n  \n“Thank you for a really insightful evening talking tech\, code\, and how to use computers to do your dirty work.” – Helen Harradine\, Inspired Selection \n  \nTicket details\nThis event is FREE for BookMachine members\, and £5 +VAT for non-members. Log in to your member account and your discount will be applied automatically at checkout. \n  \nCan’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event to receive the link to the replay! \n  \nWant to make a saving and join the fastest growing global publishing community? Become a BookMachine member. \n  \n  \n\nYour host\nEmmanuel Kolade\, Managing Director at Shulph\nEmmanuel Kolade is a digital technology executive with nearly two decades’ experience across sectors and household brands. He is managing director at multi-format book retailer Shulph. His mission is to design a future that helps people absorb new knowledge easier and faster\, so that more of us can increase our capacity to accelerate the world’s collective growth.  \nFollow Emmanuel on Twitter @ekolade \n  \n  \nThe speakers\n\nFiona Kilkelly\, Industry Specialist and Chairperson at Eirmersive\nFiona has worked at the nexus of innovation and emerging technologies in the creative sector for over 25 years. She set up and ran Immerse UK\, an AR and VR cross-sector innovation network for businesses and research organisations\, funded by Innovate UK. Fiona has in-depth knowledge of the UK immersive tech sector and works with the public sector\, universities and SME’s to design\, develop and implement innovation and growth  programmes and support R&D. She is also Chair of Eirmersive\, the voice of the immersive tech sector in Ireland. \nFollow Fiona on Twitter @FKilkelly \n  \n  \n \nJeremy Dalton\, Head of VR/AR at PwC UK\nJeremy leads PwC‘s XR team\, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He is a public speaker and the author of Reality Check\, a book about XR in business. He has featured in The Financial Times\, The Economist\, the BBC\, and others. He has worked with organisations like the World Economic Forum and currently sits on the advisory board of Immerse UK to support businesses interested in immersive technologies. \nFollow Jeremy on Twitter @JeremyDaltonXR \n  \n  \nDavid Rosenberg\, Artistic Director + Co-founder of DARKFIELD\nDavid and Glen co founded DARKFIELD in 2016. David previously co-founded Shunt and directed all their shows: The Ballad of Bobby Francois\, Tennis Show\, Dance Bear Dance\, Tropicana\, Amato Saltone\, Money\, The Architects and The Boy Who Climbed Out Of His Face. Working with Frauke Requardt he conceived and co-directed The Roof\, Electric Hotel and Motor Show\, for which he used binaural sound recordings to allow the audience intimate access to distant spaces. David co-directed DeadClub – presented at The Place\, and he is one of the team behind Wiretapper – an audio project hiding performance in public spaces. Follow DARKFIELD on Twitter @Darkfield_org \n  \n  \nGlen Neath\, Artistic Director + Co-founder of DARKFIELD\nGlen and David co founded DARKFIELD in 2016. Glen has written novels\, plays for radio\, for the stage and non-theatre locations\, performed by rehearsed and unrehearsed actors and by members of the public who are also the audience. Projects include Wedding\, Free Show (bring money) and Die or Run with Hannah Ringham\, Hide with Lizzie Clachan\, Unpack with Neil Bennun and Hello for Dummies and Romcom with Ant Hampton. His radio plays for BBC Radio 4 include Listen Up\, Six Impossible Things\, Occupied\, The Long Count and an adaptation of The Arabian Nights. His debut novel\, The Outgoing Man\, launched Portobello Books in 2005 and was shortlisted for the Authors’ Club Best First Novel Award. Glen Neath and David Rosenberg have been collaborating since 2012. Previous shows Ring (2013) and Fiction (2015)\, both produced by Fuel\, toured extensively and had several sell-out runs in London. Follow Glen on Twitter @GlenNeath \n  \n  \n\n\nFind out more about the sponsors\n  \n \nBookalope\nPublishers want to streamline their book production process to save time and ensure quality. Bookalope’s intelligent tools ingest manuscripts in various file formats – even outdated & invalid ebooks – and convert them into accessible ebooks\, clean InDesign files\, or structured XML. However you work\, the Bookalope tools integrate into your existing workflow and automate time-consuming\, tedious labor ultimately freeing you up to be more creative and impactful in all you do. \n  \n \nPublica\nPublica is the digital platform that lets you create your customized store and sell eBooks\, audiobooks\, or any other content without intermediaries. Sell by the item or by subscription\, with your own brand\, domain\, and payment gateway. \n  \n \nTypefi\nFast\, professional layout in minutes? It’s possible! Typefi is a world-leading automated publishing platform built on Adobe InDesign Server\, enabling your team to rapidly create publication-ready content using dynamic InDesign templates and design-driven artificial intelligence. Typefi streamlines in-house production\, saving time so you can DO MORE. Creating print books\, e-books\, HTML\, XML? Do it all from a single source of content! Working in Word\, an online authoring platform\, or assembling modular content from a CMS? Typefi seamlessly pulls content from wherever you manage it. You maintain creative control\, while your Typefi software smoothly takes care of all the typesetting drudge work. Say goodbye to manual errors\, time-consuming layout changes\, and reformatting for different outputs\, and simply create perfectly-crafted content fast! \n 
URL:https://bookmachine.org/event/bookmachine-unplugged-2021-talking-tech/
CATEGORIES:BookMachine Unplugged,Publishing Events,Tech
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2020/12/3.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210513T130000
DTEND;TZID=Europe/London:20210520T143000
DTSTAMP:20210131T145235Z
CREATED:20210128T095946Z
LAST-MODIFIED:20210131T145235Z
UID:51324-1620910800-1621521000@bookmachine.org
SUMMARY:Publisher websites: How the best websites convert readers into book buyers (BookMachine CAMPUS)
DESCRIPTION:There is so much to consider when creating and developing publisher websites. From the choice of platform\, to the metadata you use to get found\, to the positioning of books on your homepage\, user navigation – and so much more. \nThis course has been designed for non-technical publishing professionals with responsibility for their company websites. We will explore how to make the most of your online space\, to maximise book sales and help your readers to decide which of your books to buy. \nThis course has been designed to run over two consecutive weeks to allow you to fit this into your busy schedule. We also find that it helps attendees to retain information from the session. \nIt is split into two 1-hour sessions that take place between 1–2:30 p.m. (BST). We will send you one Zoom link which will be used each time you log on for the course. \n  \n£130 +VAT (or 50% off for BookMachine members). Further discounts are available directly from Publishing Scotland for their members. \n  \nWeek 1 (Thursday 13th May): Website priorities and good metadata \n\nPlatforms\, modules\, add-ons – the key components\nWhy eCommerce?\nTotting up the costs\nYou get out what you put in – building the product page\nThe good\, the bad and the ugly: a few examples\n\nWeek 2 (Thursday 20th May): Building traffic\, loyalty\, and sales \n\nThe power of Google\nThink retail\nWhat do your customers want/expect?\neCommerce Do’s and Don’ts\nThe fruits of your labour – summary\n\n  \n\n\nAbout the tutor\nFinn Kirkland has worked within the publishing industry for over 15 years\, holding a range of sales\, business development and commercial roles. He spent the best part of 10 years in-house before moving to Firsty Group in 2014\, where he works with trade and academic publishers of all sizes. \nMuch of his current role involves publisher liaison around eCommerce\, web and app development projects\, and direct-to-consumer models.
URL:https://bookmachine.org/event/publisher-websites-how-the-best-websites-convert-readers-into-book-buyers-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2020/12/2-1.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210519T130000
DTEND;TZID=Europe/London:20210519T133000
DTSTAMP:20210427T074624Z
CREATED:20210425T090520Z
LAST-MODIFIED:20210427T074624Z
UID:54804-1621429200-1621431000@bookmachine.org
SUMMARY:Wednesday Wisdom: Live Interview with David Marlin (MetaComet)
DESCRIPTION:Tune into our Wednesday Wisdom Q&A on Wednesday 19th May from 1–1:30pm BST with David Marlin\, co-founder of MetaComet® Systems. \nDuring the brief\, inspiring Q&A with David\, find out how and why Metacomet was first founded to support publishers to better manage author relationships and royalty payments\, how author royalty agreements have and are changing\, how publishers can select and measure the effectiveness of their Royalty Systems\, and also David’s thoughts on the future of book fairs. \nPlease do also bring your own questions to ask David in the chat box\, as we’ll be opening up the Q&A to the audience in the final 10 minutes – so be prepared to ask away! \n*This session will also be available with live closed captioning* \n  \nAbout Wednesday Wisdom\nThis series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout David\nDavid Marlin co-founded MetaComet® Systems in 2000. Beyond his expertise in the world of royalty automation\, David is committed to enhancing the technological capabilities of the publishing world through his work as the founding co-chairman of the Book Industry Study Group’s (BISG) Digital Sales Reporting Committee and a former co-chair of the BISG Rights Committee. He is a regular speaker and contributor to industry events and symposia. \nPrior to founding MetaComet Systems\, David spent 3 years as a technology consultant for publishers working with companies such as Random House\, Penguin\, HarperCollins\, Holtzbrinck\, Macmillan\, Scholastic\, Time Warner and many others. Before that he spent several years managing marketing initiatives for American Express in New York. David earned both his MBA and BA from Columbia University in New York. \nFollow MetaComet on LinkedIn and Facebook. \n 
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-david-marlin-metacomet/
CATEGORIES:Wednesday Wisdom
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/04/Metacomet-Weds-Wisdom-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210526T130000
DTEND;TZID=Europe/London:20210526T133000
DTSTAMP:20210519T075744Z
CREATED:20210517T191426Z
LAST-MODIFIED:20210519T075744Z
UID:55608-1622034000-1622035800@bookmachine.org
SUMMARY:Wednesday Wisdom: Live Interview with Tom Chalmers (Legend Times) and Peter McCarthy (Ingram Content Group)
DESCRIPTION:Tune into our upcoming Wednesday Wisdom session on Wednesday 26th May from 1–1:30pm BST (8–8:30am Eastern) with Tom Chalmers\, Managing Director of Legend Times\, and Peter McCarthy\, Director of Consumer Insights at Ingram Content Group. \n  \nIn a brief\, inspiring Q&A session\, tune in live to learn more about Ingram’s powerful data-driven Marketing Insights tool\, find out how digital marketing has shifted in the world of books in the wake of the pandemic\, consider new tools you can use to aid the discoverability and sales of your titles\, and pick up some tips for marketing your books and backlist titles past the buzz of a new launch. \n  \nThis session is your chance to tap into insights from Pete – of one of the world’s foremost experts in digital marketing for books – and Tom\, who has sold and launched multiple successful book publishing businesses – to help you turn your book data into book sales. This is one not to miss if you’re looking for new ways to boost your marketing insights and practices in 2021! \n  \nOur interview will last for 20 minutes\, before we open up the questions to the audience in the final 10 minutes – so be sure to come prepared with your own burning questions to ask about Ingram’s suite of tools and Tom’s vast experience in the business of publishing. \n  \n*This session will also be available with live closed captioning* \n  \nAbout Wednesday Wisdom\nThis series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Tom\nTom Chalmers is the Managing Director of Legend Times\, a group of publishing companies he has founded. He started his first company in 2005 when aged 25\, Legend Press\, a fiction book publisher. He later launched Legend Business\, a business book publisher\, followed by New Generation Publishing\, a self-publishing company. He also founded IPR License in 2012\, a global rights licensing platform\, which he sold in 2016. In 2019\, Legend Times acquired University of Buckingham Press and in 2020 launched Hero\, a non-fiction book publisher. \nTom has previously been shortlisted for UK Young Entrepreneur of the Year\, UK Young Publisher of the Year\, UK Young Publishing Entrepreneur of the Year\, and longlisted for the Enterprising Young Brit Award. He was the 2018 winner of the Global Outstanding Young Person Award in the Big Ben Awards at the Houses of Parliament. \nConnect with Tom on LinkedIn \n  \n  \nAbout Peter\nPeter McCarthy is a Director of Consumer Insights at Ingram Content Group where he is responsible for marketing analytics\, marketing and ecommerce Software-as-a-Service as well as developing furth consumer insights capabilities to support Ingram and its partners. He has over twenty-five years of publishing experience\, ranging from technical and executive positions with The New York Review of Books\, the Penguin Group\, and Random House to consultancies and start-ups. He brings a strategic and technical approach to marketing and selling content and books at scale and speaks\, writes about\, and advises frequently on consumer marketing in the publishing space. Pete joined Ingram Content Group when they acquired OptiQly\, a marketing technology company he co-founded\, in 2017. \nFollow Pete on Twitter @petermccarthy \nConnect with Pete on LinkedIn \n\n  \n\nAbout Ingram Content Group\nIngram’s Digital Solutions are designed to simplify and streamline your digital distribution and sales. Our Consumer Marketing Insights tool helps translate book data into book sales\, ensuring your whole list is working at full capacity to get discovered online and bought. Use our consumer insights to identify under-performing titles and surface new opportunities for sales growth with retailers like Amazon & more. \n 
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-tom-chalmers-legend-times-and-peter-mccarthy-ingram-content-group/
CATEGORIES:Wednesday Wisdom
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/05/Ingram-Legend-Times-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210527T180000
DTEND;TZID=Europe/London:20210527T190000
DTSTAMP:20210525T053335Z
CREATED:20210512T200743Z
LAST-MODIFIED:20210525T053335Z
UID:55313-1622138400-1622142000@bookmachine.org
SUMMARY:May Members' Mixer
DESCRIPTION:Meet and mingle with other BookMachine members!\nJoin us on Thursday 27th May from 6–7pm BST for this month’s Members’ Mixer. RSVP below to join us. \nOur mixers are designed to be informal and social\, allowing you to wind down\, catch up and debrief with fellow publishing people from across the industry. \nEach month\, we gather your suggestions for conversation starters and help you spark conversations with fellow members on topics that matter the most to you. Add your ideas to the virtual message board. \n~ \nCan’t make it? We host these events on the last Thursday of every month\, so look out for future mixers coming soon.
URL:https://bookmachine.org/event/may-members-mixer/
CATEGORIES:Members only,Online
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/05/May-Mixer-WEBSITE.png
ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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