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DTSTART;TZID=Europe/London:20210915T130000
DTEND;TZID=Europe/London:20210915T133000
DTSTAMP:20210825T110609Z
CREATED:20210825T105400Z
LAST-MODIFIED:20210825T110609Z
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SUMMARY:Wednesday Wisdom: Live Interview with Mithu Lucraft (Springer Nature)
DESCRIPTION:Tune into a brief\, illuminating Wednesday Wisdom Q&A session on Wednesday 15th September from 1-1:30pm BST with Mithu Lucraft\, Director of Content Marketing Strategy at Springer Nature. \n  \nJoin the live event to find out more about Mithu’s day-to-day role\, how the marketing team have developed over the years – and adjusted in light of the pandemic – which marketing skills are most important in 2021 and beyond\, and what marketing activities Springer Nature have planned for the upcoming months. \n  \nWe will open up to questions from the audience in the final 10 minutes of the session\, so be sure to stick around to ask Mithu a question in the chat or Q&A! \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n\nAbout Mithu\nMithu Lucraft is Director of Content Marketing Strategy at Springer Nature. She has worked in academic publishing since 2004. A passion for storytelling combined with a lasting commitment to scholarly communications has led her through a variety of Marketing and Communications roles\, including at Oxford University Press\, Sage Publishing and Palgrave Macmillan. At Springer Nature she is responsible for content marketing and thought leadership programmes across the research publishing business. \nFollow Mithu on Twitter @mithulucraft
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-mithu-lucraft-springer-nature/
CATEGORIES:Wednesday Wisdom
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210919T100000
DTEND;TZID=Europe/London:20210919T150000
DTSTAMP:20210826T094151Z
CREATED:20210812T164349Z
LAST-MODIFIED:20210826T094151Z
UID:57599-1632045600-1632063600@bookmachine.org
SUMMARY:UK Publishers’ Walk and Talk: River Lee Country Park
DESCRIPTION:Join us for our next Walk and Talk event\, where you can meet up safely outdoors. Everyone is welcome to join us as we get some exercise – with a fix of nature – whilst connecting with others across the publishing industry. \n  \nOur next walk will take place on Sunday 19th September at the River Lee Country Park in Cheshunt\, UK*. To take part\, please RSVP at the bottom of this page. We hope you join us! \n  \nIt will be led by Laurence Koster\, Commissioning Editor at Cambridge University Press & Assessment\, where he publishes multi-component print and digital products for Primary English Language Teaching\, for learners worldwide. He works in a global team based in the UK\, Spain and Mexico. Laurence has hiked in far-flung places like Iceland\, as well as much closer to home in Cambridgeshire. \n  \n*Sorry to all our members across the UK and wider world who cannot make this event. We would love to extend this to members elsewhere – so if you are interested in setting up your own Walk and Talk\, please do get in touch! \n  \nCosts:\nFREE for BookMachine members \nEveryone else: Donation of £1 to £5 (pay what you can afford) for non-members – please bring a cash donation with you on the day. \n(All fees will be donated to our charity partner of the year\, Book Aid International. BookMachine will match donations.) \n  \nSchedule:\n10am – Meet at Cheshunt Railway Station\, Waltham Cross\, EN8 9AQ \nThe walk will be a total of 5.5 miles with 2+ hours of walking\, plus a 1-hour stop for lunch at Lee Valley White Water Centre Terrace Bar & Café (Station Road\, Waltham Cross\, EN9 1AB). Please note they accept card payments only at the café. \nThe route will be very flexible\, with plenty of opportunities to extend or adapt the route on the day depending on the group. It’s also possible to leave after lunch from Waltham Cross station. There’s even art to look at on the way! You can view a copy of the art route here. \n \n  \nWhat to bring:\nPlease bring comfortable shoes\, plenty of water\, a waterproof jacket in case of showers\, and a smile! \n  \nGetting there:\nBy train from London\, this is a 33-minute journey from London Liverpool Street Station [LST]. Take the 09:15 (platform 11) train to arrive at Cheshunt [CHN] at 09:48 (platform 2). \nOr you can join the same train at 09:37 at Tottenham Hale [TOM] (platform 4)\, where there is a tube connection. \nFor drivers\, you can park at Pindar Car Park\, River Lee Country Park\, 231 Windmill Lane\, Cheshunt\, Waltham Cross EN8 9AJ. Up to four hours is £4.00 and over four hours is £5.00.
URL:https://bookmachine.org/event/uk-publishers-walk-and-talk-river-lee-country-park/
LOCATION:Cheshunt Station\, EN8 9AQ
CATEGORIES:London,Publishing Events
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210922T130000
DTEND;TZID=Europe/London:20210922T133000
DTSTAMP:20210826T082922Z
CREATED:20210825T104130Z
LAST-MODIFIED:20210826T082922Z
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SUMMARY:Wednesday Wisdom: Live Interview with Ruth Bradstreet (Edelweiss) and Laura Willis (Hardie Grant)
DESCRIPTION:Tune into an inspiring\, quick-fire Wednesday Wisdom interview on Wednesday 22nd September from 1-1:30pm BST with Ruth Bradstreet\, Managing Director\, Europe at Edelweiss\, and Laura Willis\, Marketing Director at Hardie Grant Publishing. \n  \nIf you’re an in-house marketing professional\, join this one-off session to learn about how Hardie Grant and Edelweiss are working together. We will be asking how the Edelweiss platform allows publishers to generate buzz and reviews\, finding out about tracking of catalogues and delving into how publishers can analyse interest from their huge social network of book professionals (it’s even bigger than BookMachine!). Laura from Hardie Grant will share the publishers’ experience of using the platform and what the team have learned since starting out. \n  \nYou will also have the chance to ask your own questions to both Ruth and Laura in the final 10 minutes of the session\, as we will be opening up the Q&A and chat box to the audience so you can have your say. \n  \nIf you aren’t a member we strongly advise you to join this session live\, since recordings are only available for members. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 40+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Ruth\nRuth has worked as a bookseller\, book buyer\, for an ePOS vendor\, and a large wholesaler in the US. For several years she’s been with Above the Treeline\, the makers of Edelweiss\, and as the company grew from a startup\, she did a bit of everything. She repatriated to Scotland in 2019 with a nervous dog and a Texan partner\, and now represents Edelweiss here in the UK.  When not spreading the word\, she can be found swimming in lochs\, or trying to figure out what’s growing in the garden of her highland home. \nConnect with Ruth on LinkedIn \nFollow Ruth on Twitter @rbradst \nFollow Edelweiss on Twitter @Weiss_squadUK \n  \nAbout Laura\nLaura Willis is Marketing Director at Hardie Grant Publishing\, having previously worked in marketing and PR roles at Laurence King Publishing and Thames & Hudson. \nConnect with Laura on LinkedIn \n  \n  \nAbout Edelweiss\nEdelweiss+ is a unique digital catalogue platform for publishers to efficiently and effectively sell and market their books to the trade\, both domestically and internationally. The platform is a suite of tools for creating presentations\, collaborating on subs and orders\, hosting digital ARCs\, and connecting with customers. It is also widely used by booksellers\, librarians\, and other book professionals for buying\, title selection\, reviewing\, and curating lists of books.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-ruth-bradstreet-edelweiss-and-laura-willis-hardie-grant/
CATEGORIES:Wednesday Wisdom
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210929T180000
DTEND;TZID=Europe/London:20210929T190000
DTSTAMP:20210921T120505Z
CREATED:20201213T102911Z
LAST-MODIFIED:20210921T120505Z
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SUMMARY:Talking Marcomms (BookMachine Unplugged 2021)
DESCRIPTION:Thanks to our event sponsors: \n\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\nLet’s get personal: AI and the future of book marketing\nArtificial Intelligence has the potential to deliver higher conversion rates for marketers through targeting and identifying new audiences. Its use is increasingly established in other sectors\, but why not publishing? Is it because marketing and publicity teams are more reactive to change? Or is the potential of AI not widely understood? Do we have the infrastructure in place\, but aren’t sure how to harness emerging or future tech? \n  \nJoin a panel of AI evangelists from within and beyond book marketing and hear about the potential of how AI\, machine learning and personalisation can be used to transform your strategy and results. You’ll hear how other sectors are using it for messaging\, developing content online\, predictive user data\, serving ads and more.  \n  \nThe speakers will consider the role of AI in delivering personalised content for our current and future Gen Z market. They’ll draw on pioneering examples from publishing to show what you can do with the data you already have. And will consider what the warning flags are you need to consider when starting out. Join us online on Wednesday 29th September from 6–7pm BST! \n  \nTalking Marcomms this year takes place during Marketing Season\, running from 1st September to 8th October 2021. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \nAbout BookMachine Unplugged 2021\nBookMachine Unplugged is an online and interactive programme of publishing events designed to offer real insights into what is working in publishing right now – and what the future of publishing may hold. \n  \nIf you’re a publishing professional who craves an explosion of knowledge\, ideas\, and personal development – in a strictly social and informal setting – this event series is for you! \n  \nEach of the six BookMachine Unplugged events programmed for this year will zoom in on a vital area of the publishing industry. Discover the others coming up in 2021. \n  \n“I’d encourage other marketers and publishers to take advantage of all the benefits on offer from BookMachine.” – Rufus Cuthbert\, Marketing Manager\, Endeavour Media \n  \nTicket details\nThis event is FREE for BookMachine members\, and £5 +VAT for non-members. Log in to your member account and your discount will be applied automatically at checkout.  \n  \nCan’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event to receive the link to the replay! \n  \nWant to make a saving and join the fastest growing global publishing community? Become a BookMachine member. \n  \n  \n\n\nYour host\n\nRik Ubhi\, Editorial Director at Bonnier Books UK\nRik Ubhi FRSA is Editorial Director for business & smart-thinking at Bonnier Books UK. He has over a decade’s experience of building bestsellers\, growing brands and promoting agenda-setting voices. He has worked at Tindal Street Press\, Simon & Schuster and was most recently co-owner and Director at Zed Books. \nFollow Rik on Twitter @Rik_Hi \n  \n  \nThe speakers\n\nBeth Hardie\, Interim Marketing Director at McGraw-Hill\nBeth Hardie is a digital marketing specialist\, with ten years’ experience in customer intelligence and marketing technology. After half a decade working in big data\, she joined the learning science company\, McGraw Hill\, in 2019.  Currently the Interim Marketing Director for EMEA\, Beth is using her data analysis background to help her team build agile campaigns that gather real-world insights for the further customisation of educational content\, software and services. While confident in her own intuition\, she is a firm believer that data should lead change. \nFollow McGraw-Hill on Twitter @MHEducation \n  \n  \n  \nHannah Marcus\, Associate Director at Discover.ai\nHannah is a strategist and semiotician with a passion for the ways in which technology\, culture and health intersect. At Discover.ai\, she works with brands such as Reckitt Benckiser\, Asahi and GSK\, combining AI and human expertise to provide hard-hitting insights. She co-founded and co-presents the podcast ‘Machine Unlearning’\, which celebrates people who are working with technology from unusual backgrounds or in surprising ways. \nFollow Hannah on Twitter @sligers118 \n  \n  \n\n\nFind out more about the sponsors\n  \n \n  \nEdelweiss\nEdelweiss+ is a unique digital catalogue platform for publishers to efficiently and effectively sell and market their books to the trade\, both domestically and internationally. The platform is a suite of tools for creating presentations\, collaborating on subs and orders\, hosting digital ARCs\, and connecting with customers. It is also widely used by  booksellers\, librarians\, and other book professionals for buying\, title selection\, reviewing\, and curating lists of books. \n  \n  \n \n  \nIngram Content Group\nIngram Content Group is all about connecting readers with content around the world. They produce Print-on-Demand\, digital and physical books\, as well as offer tools and services for a range of publishers\, helping to get books into readers’ hands. Ingram’s Marketing Insights tracks consumer interest across your entire list\, identifies under-performing titles\, and surfaces new opportunities for sales growth. Join a community of 90+ publishers from the US and UK who use Marketing Insights to track title availability\, Buy Box status\, and title metadata accuracy all from one platform. \n  \n  \n \n  \nPublica\nPublica is the digital platform that lets you create a customized store to share and sell eBooks\, audiobooks\, or any other content without intermediaries. You can sell them by item or subscription and add titles from our catalog with your own brand\, domain\, integrations\, and more. \n 
URL:https://bookmachine.org/event/bookmachine-unplugged-2021-talking-marcomms/
CATEGORIES:BookMachine Unplugged,Marketing,Publishing Events
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2020/12/5.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210930T180000
DTEND;TZID=Europe/London:20210930T190000
DTSTAMP:20210901T111722Z
CREATED:20210831T173208Z
LAST-MODIFIED:20210901T111722Z
UID:57961-1633024800-1633028400@bookmachine.org
SUMMARY:September Members' Mixer
DESCRIPTION:Join us on Wonder for the September mixer!\nJoin us on Thursday 30th September from 6–7pm BST to meet\, mingle and chat with other BookMachine members. After a great first session in August using virtual platform\, Wonder\, we’re hopping back in again this month to help you tap into the conversations that matter most to you and meet the people you really want to meet. RSVP below and look out for the link to join us closer to the event. \n  \nWhat’s the mixer all about?\nOur mixers are informal and social online gatherings designed to help you wind down\, catch up and debrief with publishing people from across the industry. On the last Thursday of each month\, we gather together members who are up for connecting from wherever they are with their cameras switched on. We help to kick things off with conversation starters and ice-breakers to keep things flowing. \nWonder allows you to ‘move’ around the virtual room to meet different people and take part in lots of conversations – just as you might at an in-person event or party. Guests move their avatars around with their mouse\, joining a conversation by moving closer\, and leaving it by moving away. Simple as that! \n  \nWhat our members say:\n“I really loved Wonder. Excellent piece of software that makes conferences more interactive and personal. Being able to see that people are “Wonder”ing around is great – it gives you confidence to approach them and the idea of themed rooms is really nice. Having a good conversation starter was nice\, too.” – Dan Fridd\, UK Retail Success Manager at Edelweiss+ by Above the Treeline \n  \n“I thought it was excellent\, and significantly better than Zoom break out rooms. Definitely more flexible and more fun. It was great to meet and get a chance to have conversations with so many people.” – Helen Lloyd\, Audiobook Narrator \n  \nWhy should you join us?\n\nCatch up with friendly faces – Whether you’re craving real-life connections\, it’s been a while since you attended an event or you’re working remotely or solo within the industry\, our mixers give you the chance to get up to speed with what you’ve missed.\nMeet surprising people – Whilst there’s a core crowd each month\, different members attend when works for them\, meaning you can ‘bump into’ interesting professionals who you might not have met otherwise.\nDip into different areas of publishing – As well as mixing with a different crowd\, you can tap into varied departments through chatting with people from across the industry as well as around the world.\nDiscuss big industry topics\, or leave work behind – If you want to talk trends and big news from the last month\, there’s space for those conversations. However\, if you want to leave business at the door and make human connections\, you can join us for that too.\n\n~ \nCan’t make it? We host these events on the last Thursday of every month\, so look out for future mixers coming soon.
URL:https://bookmachine.org/event/september-members-mixer/
CATEGORIES:Online
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