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DTSTART;TZID=Europe/London:20211013T190000
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SUMMARY:Book Influencer Secrets: Maximising your social campaign reach
DESCRIPTION:Need to perfect your approach to working with book influencers? Not sure whether you need to team up with a Booktoker or a Bookstagrammer?  \n  \nTune in live on Wednesday 13th October from 7–8:30pm BST for a two-part virtual event which will allow you to tap into the latest trends to steer your strategies and inform your marketing decisions\, and understand how to effectively collaborate with influencers working in the book community space in 2021 and beyond. \n  \nHere’s how the event will work:\n  \n7:00pm BST | Part 1\, watch live on YouTube: Event chair Natasha Onwuemezi\, freelance journalist\, editor and associate editor at The Bookseller\, will be interviewing four top fiction and non-fiction book publishing influencers from across Instagram\, TikTok\, YouTube and Twitter to help you unlock the secrets to a successful influencer book campaign.  \n  \n7:30pm BST | Breakout Session: In a new tab\, switch over to virtual networking platform Wonder to chat and ask questions to our influencer panellists from Part 1\, share your thoughts and make connections with other attendees. We’ll send you the link to join this session during the event. \n  \n7:45pm BST | Part 2\, back to the YouTube link: Hear from the publishers who created innovative marketing and publicity campaigns\, where they collaborated with influencers to boost their reach. There will also be the opportunity to ask your own burning questions towards the end. We’ll be joined by marketing pros from Simon & Schuster and HarperCollins – delving in to the campaigns for Lisa Taddeo’s Three Women and Hilary Mantel’s The Mirror & the Light. \n  \n8:30pm BST | Session ends. \n  \nYou can find out more about the speakers for each section of the event below. \n  \nThroughout the session\, pick up tips for: \n\nWhat not to say to a book influencer\nHow book influencers can help you\nWhen you should contact influencers about your campaign\nHow do influencers work in collaboration with other influencers\nInfluencers vs Traditional media – can everyone live together in harmony? \nWhat’s next for the future of the book influencer\n\n  \nWho should attend?\n\nMarketing and publicity professionals who need to improve upon their approach or build their first influencer campaigns\nCommissioning editors and publishers who work closely with authors \nAnyone in book publishing who wants to uncover the secrets to successful influencer marketing\n\n  \nTicket information\nThis virtual event is free for anyone to tune into. Please register to join us using the ticket options above. Everyone who signs up to the event will also get access to the recording\, which will be available shortly afterwards. \nThe interview segments will be broadcast live via a private YouTube link that we will email to all ticket holders ahead of the event. We will also share the Wonder link you can use to join the breakout session\, all within your internet browser. \n  \n\n  \nMeet the speakers – Part 1\n  \nKevin – Irish Reader\nHi I’m Kevin\, a content creator making videos surrounding books on my YouTube channel – Irish Reader. Over my seven years on the platform\, I’ve garnered a close knit community to share my reactions and opinions on books with. I’m excited to share my views on publisher relationships and the impact the online book community can have on publishing. I am also excited to hear from my fellow panelists on their experiences within the community. \nFollow Kevin on Twitter @irishreader_ \n  \n\n\n\nJules Swain – @julesbuddle\nMy name is Jules and I’m a Paramedic in West Yorkshire. As well as exercise\, my main hobby is reading\, and I’ve been reviewing and shouting about books on Twitter for the last few years. I’m excited about the event as it’s\, firstly\, a way of me sharing my journey to book reviewing\, which is a little different to some as I don’t have a blog. Secondly\, I’m looking forward to meeting other book bloggers & reviewers and learning about their journeys too. Also\, interested to hear from BookTok-ers as I’m fearful of that at that moment. I already spend half of my life on Twitter! \n  \n\nDavid White – @nonfiction_reads\nDavid White has been a lifelong reader with a passion for non-fiction books. Memoirs\, history\, politics\, science and biographies are all of interest. In 2017\, David was fascinated by the use of #Bookstagram as a community of readers. He then started @nonfiction__reads on Instagram as a way of sharing book reviews\, meeting others with similar reading tastes\, and getting more involved with the community. From Ireland\, David is married to Francesca and they have a nine year old son\, Donncha. By day\, David is an engineering manager in the semiconductor industry. \n  \n\nBethan – @doriansbooks\nHi\, my name is Bethan\, and I am a full-time university student living in Brighton\, and a part-time content creator on TikTok under the handle ‘doriansbooks’. I make videos based on reviewing and recommending books\, whether they are new releases or old classics that I love. I have been creating content for over a year\, and have accumulated a tight-knit group of friends and followers that I can share my passion for reading with. \n  \n\n  \nMeet the Speakers – Part 2\n  \nHannah Paget started working in publishing in 2014 at Oxford University Press. Since then she has worked as a Marketing Manager at Bloomsbury running campaigns for Peter Frankopan\, Wendy Mitchell\, Isabel Allende and William Dalrymple. She won a BMS award for her campaign for Three Women by Lisa Taddeo. Hannah is currently Senior Marketing Manager at Simon & Schuster. \nFollow Hannah on Twitter @hannah_paget \n  \n  \n  \nLiv Marsden is a Marketing Manager at 4th Estate and William Collins\, having joined HarperCollins UK as an intern in 2017. She has won three BMS awards for her marketing campaigns\, as well as a British Book Award for Marketing Strategy of the Year for the campaign behind The Mirror & the Light by Hilary Mantel. She has worked across a huge variety of fiction and non-fiction campaigns\, including How to Fail and Magpie by Elizabeth Day\, My Dark Vanessa by Kate Elizabeth Russell\, Slay in Your Lane by Yomi Adegoke and Elizabeth Uviebinené\, Jog On by Bella Mackie and Still Life by Sarah Winman. \n  \nFollow Liv on Twitter @liv_mar \n  \n\n  \nAbout the Sponsor – BookMachine Creative Agency\n  \n \nBookMachine Creative Agency\, launched in 2017\, is an events and marketing agency based in the UK. We help publishing organisations globally to develop and reach new audiences using stand-out digital marketing strategies and techniques. Our skilled team has decades of experience working in publishing\, and each of us have honed the digital marketing skills needed to reach publishers\, editors\, book influencers and translators around the world. Our clients include: Bloomsbury\, Canongate\, HarperCollins\, Head of Zeus\, Icon Books\, Jessica Kingsley Publishers\, Singing Dragon\, Cambridge University Press\, Hodder Education\, John Murray Learning\, Oxford University Press and many more. To find out more about what we do\, please visit our website or get in touch.
URL:https://bookmachine.org/event/book-influencer-secrets-maximising-your-social-campaign-reach/
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DTSTART;TZID=Europe/London:20211028T180000
DTEND;TZID=Europe/London:20211028T190000
DTSTAMP:20211005T164143Z
CREATED:20211005T104636Z
LAST-MODIFIED:20211005T164143Z
UID:59130-1635444000-1635447600@bookmachine.org
SUMMARY:October Members' Mixer
DESCRIPTION:Join us on Wonder for the October mixer!\nJoin us on Thursday 28th October from 6–7pm BST to meet\, mingle and chat with other BookMachine members. After a great first session in August using virtual platform\, Wonder\, we’re hopping back in again this month to help you tap into the conversations that matter most to you and meet the people you really want to meet. RSVP below and look out for the link to join us in your inbox a day or two ahead of the event. \n  \nWhat’s the mixer all about?\nOur mixers are informal and social online gatherings designed to help you wind down\, catch up and debrief with publishing people from across the industry. On the last Thursday of each month\, we gather together members who are up for connecting from wherever they are with their cameras switched on. We help to kick things off with conversation starters and ice-breakers to keep things flowing. \nWonder allows you to ‘move’ around the virtual room to meet different people and take part in lots of conversations – just as you might at an in-person event or party. Guests move their avatars around with their mouse\, joining a conversation by moving closer\, and leaving it by moving away. Simple as that! \n  \nWhat our members say:\n“I really loved Wonder. Excellent piece of software that makes conferences more interactive and personal. Being able to see that people are “Wonder”ing around is great – it gives you confidence to approach them and the idea of themed rooms is really nice. Having a good conversation starter was nice\, too.” – Dan Fridd\, UK Retail Success Manager at Edelweiss+ by Above the Treeline \n  \n“I thought it was excellent\, and significantly better than Zoom break out rooms. Definitely more flexible and more fun. It was great to meet and get a chance to have conversations with so many people.” – Helen Lloyd\, Audiobook Narrator \n  \nWhy should you join us?\n\nCatch up with friendly faces – Whether you’re craving real-life connections\, it’s been a while since you attended an event or you’re working remotely or solo within the industry\, our mixers give you the chance to get up to speed with what you’ve missed.\nMeet surprising people – Whilst there’s a core crowd each month\, different members attend when works for them\, meaning you can ‘bump into’ interesting professionals who you might not have met otherwise.\nDip into different areas of publishing – As well as mixing with a different crowd\, you can tap into varied departments through chatting with people from across the industry as well as around the world.\nDiscuss big industry topics\, or leave work behind – If you want to talk trends and big news from the last month\, there’s space for those conversations. However\, if you want to leave business at the door and make human connections\, you can join us for that too.\n\n~ \nCan’t make it? We host these events on the last Thursday of each month\, so look out for future mixers coming soon.
URL:https://bookmachine.org/event/october-members-mixer/
CATEGORIES:Members only,Online
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