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DTSTART;TZID=Europe/London:20220126T093000
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UID:60745-1643189400-1643799600@bookmachine.org
SUMMARY:Mastering SEO to make your books more discoverable (BookMachine CAMPUS)
DESCRIPTION:**DATE CHANGE**\nDue to illness we have changed the dates of this course. Please see below for the updates dates. \n  \n\n  \nDates: 2 sessions on Wednesday 26th January and Wednesday 2nd February\, 2022 \nTime: 9.30am – 11.00am GMT \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nThis BookMachine CAMPUS course will help you understand the basics of SEO and how you can use SEO techniques to make your books and your business stand out online. \n  \nLearn how to boost your ranking\, website traffic and online credibility. The course will cover the following core topics within SEO: \n  \n\nKeywords – what are they\, how can I find them and how do I use them?\nYour website– how to make your website and product pages SEO-friendly\nLinks – how do they influence SEO?\nPlus lots of examples from the publishing industry you can learn from and easily put your ideas into practice after the course\n\n  \nThis course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \n  \nAbout your tutor\n \nAbby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.
URL:https://bookmachine.org/event/mastering-seo-to-make-your-books-more-discoverable-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Online
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/11/1-9.png
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DTSTART;TZID=Europe/London:20220209T180000
DTEND;TZID=Europe/London:20220209T190000
DTSTAMP:20220120T105216Z
CREATED:20211201T174317Z
LAST-MODIFIED:20220120T105216Z
UID:61480-1644429600-1644433200@bookmachine.org
SUMMARY:Talking Production (BookMachine Unplugged Online 2022)
DESCRIPTION:Thanks to our Production & Operations Stream sponsors: Typefi\, Lumina Datamatics\, Newgen Publishing\, Ingram Content Group and Circular Software \n\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\n  \nNo-code automation for publishers\nThere are literally thousands of affordable software services that can automate all manner of tedious tasks in our workflow. We know that speeding up and automating our communication\, production\, operations\, marketing and sales processes is a smart move\, but how can publishers find the most suitable ones and make the most of them? \n  \nUsing a ‘no-code’ approach to connect up different services opens up the power of automation to less technical users and is especially true for independent and smaller publishers without access to developer resources or the budget to invest in major publishing systems. \n  \nJoin BookMachine Editorial Board member Ken Jones and a panel of experienced publishers and no-code specialists online from 6 – 7pm GMT (1pm – 2pm EST) on Wednesday 9th February 2022. You’ll hear how a do-it-yourself\, no-code approach can be learned and harnessed by anyone to really make an impact on their workflows. \n  \nTalking Production will sit within the Production & Operations Stream\, which runs throughout 2022. In the Production & Operations Stream\, you can find upcoming events\, interviews\, details of our Stream sponsors\, blog posts and resources to help you learn new skills and develop in your career. \n  \n  \nAbout BookMachine Unplugged 2022\nThe Unplugged Online event series is designed to help inspire you\, build on your knowledge and reveal exciting new ideas for you to harness when you’re back at your desk. \n  \nThe theme for this year’s series is the “Year of Change”. Together with our guest speakers and hosts\, we’ll be inviting you to discover more ways to lead the way\, shake up the industry and create positive change for all. \n  \nIf you’re a publishing professional who craves an explosion of insights\, top tips and advice from industry people – always in a strictly social and informal setting – BookMachine Unplugged is for you. \n  \nBrowse the other BookMachine Unplugged 2022 events here. \n  \n  \nTicket details\nThis event is £5 +VAT or FREE for BookMachine Members. Log in to your member account before booking and your discount will be applied automatically at checkout. \n  \nBecome a BookMachine member for £10/month and book onto all six events in the series for free. \n  \nCan’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event* to receive the link to the replay! \n  \n*Please note: The recording won’t be available to sign up to receive after the event has ended. Advanced registration is required. \n  \n  \nAccessibility information\nThis is an online event and will take place on Zoom webinar. Please be sure to book your ticket to receive the Zoom link to tune into the event on the day. \n  \nLive closed captions will be available throughout the event for viewers to toggle on and off. Edited captions and transcripts will also be available with the recording for members and ticket holders to access after the event. \n  \nWe will also be live-Tweeting this event from @BookMachine on Twitter\, using the hashtag #BookMachine. \n  \n  \n\n  \nYour host\nKen Jones\, Director at Circular Software\nKen is a publishing software expert with over ten years experience as Technical Production Manager\, software trainer and developer at Penguin Group UK. He is the mastermind behind Circular Software\, which offers workflow advice\, software tools and training to publishers including Hachette\, Pan Macmillan\, Quarto Group and Thames & Hudson to improve how they produce their print and digital books. \nFollow Ken on Twitter @CircularKen \n  \n  \nThe speakers\nKelly Goss\, Founder of Solvaa\nKelly is founder of Solvaa\, a consulting agency that helps businesses to become more efficient\, save time and money by simplifying their processes\, digitizing and connecting their systems\, and automating their manual and repetitive tasks. Kelly is an automation enthusiast and specialist\, a Zapier Certified Expert\, Xero Certified Advisor and Pipedrive CRM Certified Expert. She is also the author of the book “Automate It with Zapier”\, and one of only a few women listed on the Zapier Experts Directory. In 2022\, Kelly will be launching the Solvaa Automation Academy to help business owners and their staff learn about how to implement systems and automations. \nConnect with Kelly on LinkedIn \n  \n  \nNile Frater\, Founder and Managing Director of NoCode.Tech\nNile has been in the No-Code space since 2013. Through NoCode.Tech\, Nile helps over tens of thousands non-techies bring their software and automation ideas to life every month. Previous to running NoCode.Tech\, Nile held positions in startups and large organisations\, including Lloyds Banking Group\, in departments like Marketing\, Engineering and more. \nFollow Nile on Twitter @Nile \nFollow No.Code on LinkedIn \n  \n  \nHelen Wicks\, Executive Director at Bonnier Books UK\nHelen has worked for many years in the world of publishing and performance marketing\, for names as diverse as Reader’s Digest\, Bertelsmann\, Time Warner\, and Bonnier Books UK. In her current role\, she is responsible for the portfolio of children’s imprints at Bonnier Books UK. In this role she is proud to publish\, among many others\, Jonny Duddle\, Wilbur Smith\, E. Lockhart\, Holly Black and Konnie Huq alongside a number of lucrative licenses\, including Disney\, Marvel\, Sophie la girafe and Harry Potter and the Wizarding World. \nFollow Bonnier Books on Twitter @bonnierbooks_uk \n  \n  \nKieran Hood\, Design and Development Manager at Bonnier Books UK\nKieran is originally from a magazine background and has had wide range of clients\, from Virgin Atlantic to Rio Ferdinand. He’s been in Publishing for over 20 years and has spent the last 7 with Bonnier Books UK. He is the Design and Development Manager for the Children’s Trade\, and is focused on improving processes and maintaining the excellence of the imprints from a creative and technical standpoint. \n  \n  \n\n  \nFind out about our partner for Talking Production\n  \n  \n \n  \nTypefi\nDO MORE by automating your content production. Professional layouts that take mere minutes\, instead of months? It’s possible\, with Typefi! Typefi is a world-leading automated publishing platform built on Adobe InDesign Server\, that enables your team to rapidly produce content using dynamic InDesign templates\, and design-driven intelligence. Typefi is designed to streamline in-house production\, saving your team time\, money\, and layout headaches. Creating content for print or online\, e-books\, HTML\, XML? Do it all from a single source of content! Working in Word\, an online authoring platform\, or assembling modular content from a CMS? Typefi seamlessly pulls content from wherever you manage it. You maintain creative control\, while your Typefi software smoothly takes care of all the typesetting drudge work. Say goodbye to manual errors\, time-consuming layout changes\, reformatting for different outputs\, and waiting for outsourcers to deliver revisions—create perfectly-designed content every time\, fast! \nVisit typefi.com to learn more.
URL:https://bookmachine.org/event/talking-production-bookmachine-unplugged-online-2022/
CATEGORIES:BookMachine Unplugged
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/11/Unplugged-2022-–-Website.png
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DTSTART;TZID=Europe/London:20220223T093000
DTEND;TZID=Europe/London:20220309T110000
DTSTAMP:20220307T095938Z
CREATED:20211108T132041Z
LAST-MODIFIED:20220307T095938Z
UID:60759-1645608600-1646823600@bookmachine.org
SUMMARY:How to use email marketing to sell more books (BookMachine CAMPUS)
DESCRIPTION:  \nDates: 2 sessions on Wednesday 23rd February and Wednesday 9th March\, 2022 \nTime: 9.30am – 11.00am GMT \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nThis BookMachine CAMPUS course will help you reflect on your current email marketing techniques and take you through the key areas every email marketer needs to think about before they hit send on their email campaign. Providing lots of examples of the different types of email campaigns used by book publishers to promote books\, the course will focus on how email marketing can be used to sell more books. \n  \n\nTargeted list building\nEmail marketing planning\nHow to write an engaging email\nCreating effective email design\nMarketing automation\nMeasuring performance and benchmarks\n\n  \nThis course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\n \nAbby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.
URL:https://bookmachine.org/event/how-to-use-email-marketing-to-sell-more-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2021/11/2-8.png
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DTSTART;TZID=Europe/London:20220224T180000
DTEND;TZID=Europe/London:20220224T190000
DTSTAMP:20220210T134706Z
CREATED:20220210T130322Z
LAST-MODIFIED:20220210T134706Z
UID:63586-1645725600-1645729200@bookmachine.org
SUMMARY:Meet and Mingle Online: BookMachine & BIC
DESCRIPTION:Join BookMachine and Book Industry Communication (BIC) at a unique online mixer event\, bringing together two membership communities.\nOn Thursday 24th February from 6-7pm GMT\, join publishing professionals from both the BookMachine and BIC communities to meet\, mingle and chat. \nCome together on virtual networking platform\, Wonder\, for a super sociable and chatty cameras-on mixer event. Access the session from wherever you are – whether at home or in the office. \nWe will provide plenty of conversation starters to help you to get to know even more professionals in publishing\, swap tips and share ideas. \nThis is a FREE event for BookMachine and BIC members. \n  \nAccessing the mixer\nAn RSVP is required\, so please drop your name and details to us by signing up above. We will share the private Wonder link to join the session via email to everyone on the attendee list a day or two ahead of the event. \nPlease contact Aimee on aimee@bookmachine.co.uk if you are having difficulties receiving the link or accessing the session. \n  \nAbout Wonder\nWonder allows you to ‘move’ around the virtual room to meet different people and take part in lots of conversations – just as you might at an in-person event or conference. Guests move their avatars around with their mouse\, joining a conversation by moving closer\, and leaving it by moving away. Simple as that! \nWonder is not available on mobile devices or tablets just yet\, so please join the session using your desktop or laptop internet browsers. Google Chrome or Microsoft Edge browsers are supported. \nTo find out more about how to use Wonder\, please check out Wonder’s FAQs here. \n  \nWhy should you join us?\n\nCatch up with friendly faces – Reconnect with publishing people. Whether you’re craving real-life connections\, it’s been a while since you last attended an event or you’re working remotely or solo within the industry.\nMeet new people – Virtually ‘bump into’ interesting professionals who you might not have met otherwise.\nDip into different areas of publishing – Learn how people across various departments\, publishers and nations are currently working and what is driving them day-to-day\nDiscuss big industry topics\, or leave work behind – If you want to talk big industry news\, there’s space for those conversations. However\, if you want to leave business at the door and make human connections\, you can join us for that too.\n\n  \nWhat publishing people say:\n“I really loved Wonder. Excellent piece of software that makes conferences more interactive and personal. Being able to see that people are “Wonder”ing around is great – it gives you confidence to approach them and the idea of themed rooms is really nice. Having a good conversation starter was nice\, too.” – Dan Fridd\, UK Retail Success Manager at Edelweiss+ by Above the Treeline \n  \n“Flexible and fun. It was great to meet and get a chance to have conversations with so many people.” – Helen Lloyd\, Audiobook Narrator \n  \n“Wonder was so interesting. It’s good to be able to move between groups\, and great to have conversation starters!” – Rene Nel\, Freelance Proofreader \n  \nAbout BIC\nBIC is a not-for-profit members organisation working at the heart of the UK book industry to promote supply chain efficiency in all sectors of the book world through e-commerce\, best practice\, training\, events\, and the application of standards. BIC helps organisations become more efficient\, save money\, become less wasteful and ultimately greener. At the cornerstone of the book industry\, BIC holds a unique position of trust\, facilitating UK and international industry-wide collaboration to reach agreement on dependable standards and best practice in the supply chain. \nFind out more at www.bic.org.uk
URL:https://bookmachine.org/event/meet-and-mingle-online-bookmachine-bic/
CATEGORIES:Online
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