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DTSTART;TZID=Europe/London:20220223T093000
DTEND;TZID=Europe/London:20220309T110000
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SUMMARY:How to use email marketing to sell more books (BookMachine CAMPUS)
DESCRIPTION:  \nDates: 2 sessions on Wednesday 23rd February and Wednesday 9th March\, 2022 \nTime: 9.30am – 11.00am GMT \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nThis BookMachine CAMPUS course will help you reflect on your current email marketing techniques and take you through the key areas every email marketer needs to think about before they hit send on their email campaign. Providing lots of examples of the different types of email campaigns used by book publishers to promote books\, the course will focus on how email marketing can be used to sell more books. \n  \n\nTargeted list building\nEmail marketing planning\nHow to write an engaging email\nCreating effective email design\nMarketing automation\nMeasuring performance and benchmarks\n\n  \nThis course is led by Abby Coften and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\n \nAbby is Head of Marketing at BookMachine. She is a CIM-qualified digital marketer and trainer with over 19 years’ experience leading and implementing successful campaigns for trade and educational publishers with specialist expertise and professional qualifications in social media marketing\, paid ads\, SEO\, email marketing and copywriting. Before joining BookMachine she worked with a number of leading organisations including Octopus\, Macmillan\, Pearson\, Hodder and Kogan Page and has trained thousands of individuals on improving their digital marketing.
URL:https://bookmachine.org/event/how-to-use-email-marketing-to-sell-more-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
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DTSTART;TZID=Europe/London:20220302T130000
DTEND;TZID=Europe/London:20220302T133000
DTSTAMP:20220225T142223Z
CREATED:20220214T093432Z
LAST-MODIFIED:20220225T142223Z
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SUMMARY:Wednesday Wisdom: Live Interview with Áine Ryan (John Murray Press/JKP)
DESCRIPTION:Tune in live to an inspirational 30-minute virtual Q&A session on Wednesday 2nd March from 1:00 – 1:30pm GMT (8:00 – 8:30am EST) with Áine Ryan\, Marketing Manager at John Murray Press/Jessica Kingsley Publishers. \n  \nJoin us live to find out more about Áine’s work marketing books on Autism\, ADHD and Neurodiversity lists\, recent book marketing trends that have caught her eye\, how the JKP ‘Connected by Autism’ conference has evolved since launching in 2020\, and who most inspires her in the industry. \n  \nBe sure to stick around until the last 10 minutes of the session\, as we’ll be opening up the floor to audience questions to wrap up the Q&A. \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 50+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \n  \nAbout Áine\nÁine Ryan is a Marketing Manager at John Murray Press\, where she works on books about autism and neurodiversity for Jessica Kingsley Publishers\, and books about health\, wellness and family for Sheldon Press. She’s also a Chair of Hachette UK’s Accessibility Network\, which works to make their books and the publishing industry more accessible for people with a disability or neurodivergence. Áine’s current big projects include the Connected by Autism online conference and upcoming books on topics as diverse as women’s gut health\, autism advocacy\, and compassionate parenting. \nFollow Áine on Twitter: @aineryan_jkp
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-aine-ryan-john-murray-press-jkp/
CATEGORIES:Wednesday Wisdom
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220309T130000
DTEND;TZID=Europe/London:20220309T133000
DTSTAMP:20220303T093331Z
CREATED:20220225T141733Z
LAST-MODIFIED:20220303T093331Z
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SUMMARY:Wednesday Wisdom: Live Interview with Edelweiss and Cursor Literary
DESCRIPTION:Tune in live to an inspirational\, 30-minute virtual Q&A session on Wednesday 9th March from 1:00 – 1:30pm GMT (8:00 – 8:30am EST) with Ruth Bradstreet (Managing Director\, Europe at Edelweiss) and Emily Cook\, Co-Founder of Cursor Literary. \n  \nDuring the session\, find out how Cursor and Edelweiss work together to help international publishers to thrive in the online and U.S. markets\, tips for publishers seeking to leverage digital review copies to increase sales and buzz\, and more about how the features of the Edelweiss platform can help your teams succeed in 2022. \n  \nIn the last 10 minutes of the session\, you can pose your own questions in the chat for our panellists to answer – so be sure to stick around until the end. \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 50+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \n  \nAbout Ruth\nRuth has worked as a bookseller\, book buyer\, for an ePOS vendor\, and a large wholesaler in the US. For several years she’s been with Above the Treeline\, the makers of Edelweiss\, and as the company grew from a startup\, she did a bit of everything. She repatriated to Scotland in 2019 with a nervous dog and a Texan partner\, and now represents Edelweiss here in the UK.  When not spreading the word\, she can be found swimming in lochs\, or trying to figure out what’s growing in the garden of her highland home. \nConnect with Ruth on LinkedIn \nFollow Ruth on Twitter @rbradst \n  \n  \nAbout Emily\nEmily Cook co-founded Cursor Literary in 2017. She combines a passion for indie press publishing and literary fiction with innovative strategy\, on a book-by-book basis\, and her office specializes in optimizing the North American market for UK\, Canadian and Australian publishers. Previously\, she worked at Milkweed Editions\, The Chicago Tribune Lit Fest\, and the Twin Cities Book Festival. She also worked for Granta and helped launch Figment\, a social networking site for young writers\, as the VP of Marketing & Creative Content. \n  \n  \nAbout Edelweiss\nEdelweiss+ is a unique digital catalogue platform for publishers to efficiently and effectively sell and market their books to the trade\, both domestically and internationally. The platform is a suite of tools for creating presentations\, collaborating on subs and orders\, hosting digital ARCs\, and connecting with customers. It is also widely used by booksellers\, librarians\, and other book professionals for buying\, title selection\, reviewing\, and curating lists of books.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-edelweiss-and-cursor-literary/
CATEGORIES:Wednesday Wisdom
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220316T130000
DTEND;TZID=Europe/London:20220316T133000
DTSTAMP:20220216T160830Z
CREATED:20220216T160317Z
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SUMMARY:Wednesday Wisdom: Live Interview with David Marlin (MetaComet)
DESCRIPTION:Tune in on Wednesday 16th March from 1:00 – 1:30pm GMT (8:00 – 8:30am EST) to a live Wednesday Wisdom Q&A session with David Marlin\, Co-Founder of MetaComet® Systems. \n  \nGet inspired about what you can achieve when it comes to the common obstacles of royalty automation and pick up tips for how you can overcome these with the right tools in place. \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 50+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \n  \nAbout David\nDavid Marlin co-founded MetaComet® Systems in 2000. Beyond his expertise in the world of royalty automation\, David is committed to enhancing the technological capabilities of the publishing world through his work as the founding co-chairman of the Book Industry Study Group’s (BISG) Digital Sales Reporting Committee and a former co-chair of the BISG Rights Committee. He is a regular speaker and contributor to industry events. Prior to founding MetaComet® Systems\, David spent 3 years as a technology consultant for publishers working with companies such as Random House\, Penguin\, HarperCollins\, Holtzbrinck\, Macmillan\, Scholastic\, Time Warner and many others. Before that he spent several years managing marketing initiatives for American Express in New York. David earned both his MBA and BA from Columbia University in New York. \nConnect with David on LinkedIn. \n  \nAbout MetaComet\nMetaComet Systems® helps publishers automate their royalty operations\, reducing effort by up to 90% while ensuring accuracy and reliability. As the global publishing sector’s trusted\, specialist partner in royalty management\, MetaComet provides royalty automation for over 140 companies across the USA\, UK\, Australia and Europe\, including trade\, academic\, education\, children’s and audio publishers. Please visit MetaComet.com to learn more. \nFollow MetaComet on LinkedIn.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-david-marlin-metacomet-2/
CATEGORIES:Wednesday Wisdom
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DTSTART;TZID=Europe/London:20220323T093000
DTEND;TZID=Europe/London:20220330T110000
DTSTAMP:20220308T085158Z
CREATED:20211106T112151Z
LAST-MODIFIED:20220308T085158Z
UID:60772-1648027800-1648638000@bookmachine.org
SUMMARY:Advanced social media training to market your books (BookMachine CAMPUS)
DESCRIPTION:*TICKETS ARE NOW SOLD OUT*\nDates & times: 2 sessions on Wednesday 23rd March (9.30am – 11.00am GMT) and Wednesday 30th March\, 2022 (9.30am – 11.00am GMT+1) \nWhere: On Zoom \nFees: £150 +VAT (or £100 +VAT for BookMachine members – please log into your account and visit your member discounts area to find your code to apply at checkout). \nFurther discounts are available directly from Publishing Scotland for their members. \n  \n\n  \nCovering Facebook\, Twitter\, LinkedIn\, TikTok and Instagram\, this BookMachine CAMPUS course will teach you the advanced social media techniques and tips that will enhance your book campaigns and improve your effectiveness. \n  \n\nFacebook and Instagram – increase your organic reach and engagement through organic marketing and paid ads\nTwitter – grow your followers quickly and discover the latest Twitter updates that will improve your campaign reach and engagement\nLinkedIn – Use LinkedIn groups effectively to reach\, engage and grow awareness of your books\nTikTok – find new ways to reach and engage your relevant audiences\nUsing social analytics – how to use each platform’s analytics and metrics to measure your performance\n\n  \nThe sessions will feature lots of publishing examples of successful campaigns to take away\, follow and learn from – all designed to help you identify new ideas for your own book campaigns. \n  \nThis course is led by Rach Quin and we’ll use Zoom meeting so that you can learn new things\, whilst interacting with other course attendees in small groups. \n  \nSpaces booked via the BookMachine site are limited to 5 per course\, so book now to avoid disappointment! \n  \n  \nAbout your tutor\nRach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction\, digital marketing and most importantly\, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager)\, she now works across publishers with previous clients including Canongate\, Hachette\, Penguin Random House\, Bloomsbury\, HarperCollins and several independent publishers.
URL:https://bookmachine.org/event/advanced-social-media-training-to-market-your-books-bookmachine-campus/
CATEGORIES:BookMachine CAMPUS Live,Marketing,Online
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ORGANIZER;CN="BookMachine":MAILTO:laura@bookmachine.org
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220323T180000
DTEND;TZID=Europe/London:20220323T190000
DTSTAMP:20220323T121522Z
CREATED:20211216T162827Z
LAST-MODIFIED:20220323T121522Z
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SUMMARY:Talking Editorial (BookMachine Unplugged Online 2022)
DESCRIPTION:Thanks to our Editorial Stream sponsors: CatStone Books\, the CIEP\, Oriel Square and Westchester Publishing Services \n\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\n  \nThe evolutionary role of the Editor\nThe modern editor’s role is now fluid and expansive\, requiring a multitude of skills. Boundaries between the traditionally separate roles of editor\, publicist and marketer are blended and go beyond the traditional editorial\, PR and marketing relationship. \n  \nSo where does commissioning start and marketing and PR end?  \n  \nJoin Magdalene Abraha\, Mireille Harper and Ore Agbaje-Williams on Wednesday 23rd March from 6-7pm GMT for a conversation about what it means to be an editor today. They will reflect on how editors are now under pressure to track what the audience thinks\, wants and knows\, and will consider how their role goes beyond working effectively with other departments to combine elements of all these different skillsets. They will consider how editors have to listen to their audience and liaise more heavily than ever\, and at the same time are held accountable and challenged by the readership.  \n  \nThe role of the editor has been demystified and shaken. It’s no longer about the editor and their innate taste making or curation skills. Register now for a frank and refreshing discussion on what this means. \n  \nTalking Editorial will sit within the Editorial Stream\, which runs throughout 2022. In the Editorial Stream\, you can find upcoming events\, interviews\, details of our Stream sponsors\, blog posts and resources to help you learn new skills and develop in your career. \n  \n  \nAbout BookMachine Unplugged 2022\nThe Unplugged Online event series is designed to help inspire you\, build on your knowledge and reveal exciting new ideas for you to harness when you’re back at your desk. \n  \nThe theme for this year’s series is the “Year of Change”. Together with our guest speakers and hosts\, we’ll be inviting you to discover more ways to lead the way\, shake up the industry and create positive change for all. \n  \nIf you’re a publishing professional who craves an explosion of insights\, top tips and advice from industry people – always in a strictly social and informal setting – BookMachine Unplugged is for you. \n  \nBrowse the other BookMachine Unplugged 2022 events here. \n  \n  \nTicket details\nThis event is £5 +VAT or FREE for BookMachine Members. Log in to your member account before booking and your discount will be applied automatically at checkout. \n  \nBecome a BookMachine member for £10/month and book onto all six events in the series for free. \n  \nCan’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event* to receive the link to the replay! \n  \n*Please note: The recording won’t be available to sign up to receive after the event has ended. Advanced registration is required. \n  \n  \nAccessibility information\nThis is an online event and will take place on Zoom webinar. Please be sure to book your ticket to receive the Zoom link to tune into the event on the day. \n  \nLive closed captions will be available throughout the event for viewers to toggle on and off. Edited captions and transcripts will also be available with the recording for members and ticket holders to access after the event. \n  \nWe will also be live-Tweeting this event from @BookMachine on Twitter\, using the hashtag #BookMachine. \n  \n  \n\n  \nYour host\nMagdalene Abraha\, Publisher at Jacaranda\nMagdalene is a writer and publisher who started her career in journalism where she was a columnist for The Independent\, freelance for numerous other outlets and Group Editor of a music magazine. Whilst writing Magdalene entered the publishing world working for houses such as I.B Tauris before joining Bloomsbury publishers. She is now Editorial and Marketing Manager at the award-winning publishing house Jacaranda leading the non-fiction list. She focuses on teaching and developing new authors with a focus on diverse markets. Magdalene is the creator of the new groundbreaking book series ‘A Quick Ting On’ dedicated to black British culture. She was voted into the Bookseller’s Rising Star list 2019 and has been widely featured in the media. \nFollow Mags on Twitter @mags_ab \n  \n  \nThe speakers\nMireille Harper\, Editorial Director of Bluebird Books\nMireille is Editorial Director of Bluebird Books\, an imprint of Pan Macmillan\, and is a writer\, sensitivity reader and communications consultant. Mireille is a contributor to Timelines of Everyone\, The Black History Book and Migrations (all DK) and the author of Timelines from Black History (DK). Her essay\, ‘Why Passivity Will No Longer Do’ is published in Feminist Book Society’s anthology\, This Is How We Come Back Stronger (And Other Stories). \nFollow Mireille on Twitter @mireillecharper \n  \n  \nOre Agbaje-Williams\, Commissioning Editor at HarperCollins\nOre is a commissioning editor of fiction and non-fiction at HarperCollins Publishers. Most recently she published OF THIS OUR COUNTRY\, a collection of essays by Nigerian writers\, and upcoming publications include debut novels WILD FIRES\, THE ISLAND OF FORGETTING and THE UNFORTUNATES\, as well as a new novel from Kirstin Chen\, COUNTERFEIT which has been optioned by Sony Pictures TriStar for TV. \n  \n  \n\n  \nFind out about our partners for Talking Editorial\n \nThe Chartered Institute of Editing and Proofreading (CIEP)\nThe CIEP (Chartered Institute of Editing and Proofreading) is a not-for-profit body promoting excellence in British English language editing. We set and demonstrate editorial standards\, as well as being a community\, training hub and support network for professional editors and proofreaders – the people who work to make text accurate\, clear and fit for purpose. \nWe aim to be: \n\nthe recognised authority on editing and proofreading in British English\na supportive community for editorial professionals who are working to high standards\nthe go-to body for advice\, information\, best practice\, training and qualifications\nthe place to find trusted editorial services.\n\nWe have over 3\,500 members in the UK and beyond\, with a growing international membership\, who work for a wide range of clients – publishers\, businesses\, government and other organisations\, academic institutions and authors. We formed in 1988 and were known as the Society for Editors and Proofreaders before being awarded our Charter in 2019. \nVisit our website for more information. \n  \n  \n \nCatStone Books\nCatStone Books is one of the publishing industry’s fastest growing nonprofits. In addition to publishing world-class speculative fiction by traditionally marginalized voices\, their work in promoting minorities often overlooked by the industry includes the annual $10\,000 Samuel R. Delany Fellowship\, a book donation program that aims to place over 1\,500 books by BIPOC and LGBTQ+ authors in public schools\, and Wink BC\, an initiative to bring other nonprofits and advocacy groups together with tech entrepreneurs to create more accessible reading material for blind and visually impaired readers. \nVisit catstonebooks.com to learn more.
URL:https://bookmachine.org/event/talking-editorial-bookmachine-unplugged-online-2022/
CATEGORIES:BookMachine Unplugged
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DTSTART;TZID=Europe/London:20220331T180000
DTEND;TZID=Europe/London:20220331T190000
DTSTAMP:20220323T122806Z
CREATED:20220310T155034Z
LAST-MODIFIED:20220323T122806Z
UID:64465-1648749600-1648753200@bookmachine.org
SUMMARY:Meet and Mingle Online: BookMachine & SYP Mixer
DESCRIPTION:An online mixer event\, bringing together two publishing communities.\nOn Thursday 31st March from 6-7pm BST\, members of the BookMachine and SYP communities are meeting\, mingling and chatting online! \nCome together on virtual networking platform\, Wonder\, for a super sociable and chatty cameras-on mixer event. We will provide plenty of conversation starters to help you to get to know even more professionals in publishing\, swap tips and share ideas. \nThis is a FREE event for members of BookMachine and the SYP. If you are interested in an SYP membership\, please find out more details here. \n  \nAbout the SYP\nThe Society of Young Publishers is a volunteer-run organisation supporting junior and aspiring publishing professionals across the UK and Ireland. We are open to anyone\, of any age\, working in publishing or a related trade – or who is hoping to be soon. Run by a team of dedicated volunteers\, our aim is to assist\, inform and encourage anyone trying to break into the industry or progress within it. We have branches all across the UK and Ireland. \nFollow SYP UK on Twitter @SYP_UK and on Instagram @syp_uk \nFind out more at thesyp.org.uk \n  \nAccessing the mixer\nAn RSVP is required\, so please drop your name and details to us by signing up above. We will share the private Wonder link to join the session via email to everyone on the attendee list ahead of the event. \nPlease contact Aimee on aimee@bookmachine.co.uk if you are having difficulties receiving the link or accessing the session. \n  \nAbout Wonder\nWonder allows you to ‘move’ around the virtual room to meet different people and take part in lots of conversations – just as you might at an in-person event or conference. Guests move their avatars around with their mouse\, joining a conversation by moving closer\, and leaving it by moving away. Simple as that! \nWonder is not available on mobile devices or tablets just yet\, so please join the session using your desktop or laptop internet browsers. Google Chrome or Microsoft Edge browsers are supported. \nTo find out more about how to use Wonder\, please check out Wonder’s FAQs here. \n  \nWhy should you join us?\n\nCatch up with friendly faces – Reconnect with publishing people. Whether you’re craving real-life connections\, it’s been a while since you last attended an event or you’re working remotely or solo within the industry.\nMeet new people – Virtually ‘bump into’ interesting professionals who you might not have met otherwise.\nDip into different areas of publishing – Learn how people across various departments\, publishers and nations are currently working and what is driving them day-to-day\nDiscuss big industry topics\, or leave work behind – If you want to talk big industry news\, there’s space for those conversations. However\, if you want to leave business at the door and make human connections\, you can join us for that too.\n\n  \nWhat publishing people say:\n“I really loved Wonder. Excellent piece of software that makes conferences more interactive and personal. Being able to see that people are “Wonder”ing around is great – it gives you confidence to approach them and the idea of themed rooms is really nice. Having a good conversation starter was nice\, too.” – Dan Fridd\, UK Retail Success Manager at Edelweiss+ by Above the Treeline \n  \n“Flexible and fun. It was great to meet and get a chance to have conversations with so many people.” – Helen Lloyd\, Audiobook Narrator \n  \n“Wonder was so interesting. It’s good to be able to move between groups\, and great to have conversation starters!” – Rene Nel\, Freelance Proofreader
URL:https://bookmachine.org/event/meet-and-mingle-online-bookmachine-syp-mixer/
CATEGORIES:Online
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