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DTSTART;TZID=Europe/London:20220427T130000
DTEND;TZID=Europe/London:20220504T143000
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SUMMARY:A marketer’s guide to using TikTok effectively (BookMachine CAMPUS: online course)
DESCRIPTION:Date: 2 sessions on Wednesday 27th April & Wednesday 4th May\, 2022 \nTime: 1:00pm – 2.30pm BST \nWhere: Online on Zoom \nFees: £150 +VAT (30% discount for BookMachine members. Please log into your member account to automatically apply your discount at checkout). \n  \n\n  \nTake an in-depth look at TikTok as a marketing tool for publishers.\nThis course will be split into two areas: organic activity and advertising on TikTok. \n  \nIt will feature an overview of the platform’s core audience and demographics\, an in-depth exploration of the kind of content you can create and best practices\, as well as a deep dive into BookTok and the emerging influencers that can amplify your titles and imprint. \n  \nIt will also feature practical examples and case studies from a variety of brands throughout. We’ll look at publishing and non-publishing brands successfully creating a splash on TikTok to inspire you to create engaging content that will promote your titles in a whole new way! \n  \nSession 1: Getting started with organic TikTok activity\nIn this session\, we’ll focus on organic activity on TikTok. \n\nThe state of play on TikTok\nQuick start guide to using TikTok\nBest practice for creating content\nCase studies and examples from publishing and non-publishing brands\nHow to tap into BookTok to amplify the reach of your titles and campaigns.\n\n  \nSession 2: Taking your advertising to the next level with TikTok\nIn this session\, we’ll turn our attention to advertising on TikTok. \n\nAn overview of the TikTok ads platform\nHow to set up and run TikTok ads successfully\nBest practice for creating ads\nHow to repurpose BookTok content in your ads\nAd examples from publishing and non-publishing brands\n\n  \n  \nAbout your tutor\nRach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction\, digital marketing and most importantly\, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager)\, she now works across publishers with previous clients including Canongate\, Hachette\, Penguin Random House\, Bloomsbury\, HarperCollins and several independent publishers.\n \nFollow Rach on Twitter @rachelmayquin and Instagram @rachelquinmarketing
URL:https://bookmachine.org/event/a-marketers-guide-to-using-tiktok-effectively-bookmachine-campus-online-course/
CATEGORIES:BookMachine CAMPUS Live
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220511T180000
DTEND;TZID=Europe/London:20220511T190000
DTSTAMP:20220511T114333Z
CREATED:20211216T135350Z
LAST-MODIFIED:20220511T114333Z
UID:61978-1652292000-1652295600@bookmachine.org
SUMMARY:Talking Tech (BookMachine Unplugged Online 2022)
DESCRIPTION:Thanks to our Tech Stream sponsors: Typefi\, Bookalope\, MetaComet\, Unite the Union and Shulph \n\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\n  \nThe science of reading: How data can change how we publish\nReading books is seen as a deeply personal experience where the only feedback is a good or bad review. Imagine if you could find out how much your readers actually read\, where they struggled\, when they dropped out\, and what they share with their friends to help improve your publishing programme? \n  \nThis kind of intelligence can transform the publishing process from commissioning through to marketing and sales. It can help publishers develop and build habit forming products\, bring readers back into books\, and push completion rates up. \n  \nJoin BookMachine Editorial Board Member Emmanuel Kolade and a range of expert speakers on Wednesday 11th May 2022 from 6-7pm BST\, to hear how you can build engagement techniques for your books using data and analytics. This discussion will take you beyond the standard industry sales data and will consider the challenge of how we send our products off into other proprietary systems which has prevented us from understanding so much for too long. Hear about the experience of other sectors\, discover existing initiatives within publishing\, and identify what you need to know to turn casual readers into avid advocates.  \n  \nUsage data can illustrate the attributes of successful titles. And if we apply this scientific approach to understand reading\, we can transform writing\, commissioning and sales. \n  \nTalking Tech will sit within the Tech Stream\, which runs throughout 2022. In the Tech Stream\, you can find upcoming events\, interviews\, details of our Stream sponsors\, blog posts and resources to help you learn new skills and develop in your career. \n  \nAbout BookMachine Unplugged 2022\nThe Unplugged Online event series is designed to help inspire you\, build on your knowledge and reveal exciting new ideas for you to harness when you’re back at your desk. \nThe theme for this year’s series is the “Year of Change”. Together with our guest speakers and hosts\, we’ll be inviting you to discover more ways to lead the way\, shake up the industry and create positive change for all. \nIf you’re a publishing professional who craves an explosion of insights\, top tips and advice from industry people – always in a strictly social and informal setting – BookMachine Unplugged is for you. \nBrowse the other BookMachine Unplugged 2022 events here. \n  \nTicket details\nThis event is £5 +VAT or FREE for BookMachine Members. Log in to your member account before booking and your discount will be applied automatically at checkout. \nBecome a BookMachine member for £10/month and book onto all six events in the series for free. \nCan’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event* to receive the link to the replay! \n*Please note: The recording won’t be available to sign up to receive after the event has ended. Advanced registration is required. \n  \nAccessibility information\nThis is an online event and will take place on Zoom webinar. Please be sure to book your ticket to receive the Zoom link to tune into the event on the day. \nLive closed captions will be available throughout the event for viewers to toggle on and off. Edited captions and transcripts will also be available with the recording for members and ticket holders to access after the event. \nWe will also be live-Tweeting this event from @BookMachine on Twitter\, using the hashtag #BookMachine. \n  \n  \n\n  \nYour host\nEmmanuel Kolade\, Managing Director of Shulph\nEmmanuel is a digital technology executive with nearly two decades’ experience across sectors and household brands. He is managing director at multi-format book retailer Shulph. His mission is to design a future that helps people absorb new knowledge easier and faster\, so that more of us can increase our capacity to accelerate the world’s collective growth.  \nFollow Emmanuel on Twitter @ekolade\n  \n  \nThe speakers\nTim Hodson\, Consulting Manager\, Talis\nTim has a background in creative problem solving and information management in the Higher Education sector. He has worked for Talis for 15 years in a variety of roles which have data as a common theme. The question “is it possible to…?” has many endings\, and answers usually involve moving data from one system to another\, helping systems talk to each other\, or helping humans to understand systems by counting things appropriately. His desk plaque reads “Fixer of Everything”! \nFollow Tim on Twitter @timhodson \n  \n  \nCatherine Etienne\, Associate\, Frontier Economics\nCatherine is an Associate in Frontier Economics’ Public Policy practice and the co-author of the report to the Publishers Association: People plus machines: The role of Artificial Intelligence in publishing. Catherine is an experienced economist with over ten years’ experience conducting innovation policy evaluations and market studies to inform government and other organisations of barriers and opportunities for its participants.  As well as her work for the Publishers Association\, she has recently advised the Department for Digital Culture Media and Sport\, the Arts and Humanities Research Council and UK Research and Innovation on their policy and programmes relating to digital investment\, regulation and driving growth in the Creative Industries. \n  \n  \nIbrahim Bashir\, Technical Project Manager at EDUCATE Ventures Research Ltd\nIbrahim is Technical Project Manager at EDUCATE Ventures Research Ltd.\, founded by Professor Rose Luckin\, a London hub for start-ups\, researchers and educators developing evidence-based educational technology. Ibrahim is a Fulbright fellow and has a Masters in Computer Science from Louisiana State University. His work in the last 9 years has focused on the intersection of Big Data\, Machine Learning and IoT. \nFollow EDUCATE on Twitter @Knowldgillusion \n  \n  \n\n  \nFind out about our partner for Talking Tech\n  \n  \n \n  \nTypefi\nDO MORE by automating your content production. Professional layouts that take mere minutes\, instead of months? It’s possible\, with Typefi! Typefi is a world-leading automated publishing platform built on Adobe InDesign Server\, that enables your team to rapidly produce content using dynamic InDesign templates\, and design-driven intelligence. Typefi is designed to streamline in-house production\, saving your team time\, money\, and layout headaches. Creating content for print or online\, e-books\, HTML\, XML? Do it all from a single source of content! Working in Word\, an online authoring platform\, or assembling modular content from a CMS? Typefi seamlessly pulls content from wherever you manage it. You maintain creative control\, while your Typefi software smoothly takes care of all the typesetting drudge work. Say goodbye to manual errors\, time-consuming layout changes\, reformatting for different outputs\, and waiting for outsourcers to deliver revisions—create perfectly-designed content every time\, fast! \nVisit typefi.com to learn more.
URL:https://bookmachine.org/event/talking-tech-bookmachine-unplugged-online-2022/
CATEGORIES:BookMachine Unplugged
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DTSTART;TZID=Europe/London:20220515T103000
DTEND;TZID=Europe/London:20220515T160000
DTSTAMP:20220428T102658Z
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SUMMARY:UK Publishers' Walk & Talk: Regent's Park & Primrose Hill
DESCRIPTION:We’re back with the first of our 2022 Walk & Talk events!\nAfter a successful series of social walks in 2021\, helping to ease people in publishing out of lockdown life\, we are delighted to be gathering once again on Sunday 15th May for our first walk of the year in Regent’s Park\, London.* \n  \nEveryone is welcome to join us as we get some exercise – with a fix of nature – whilst chatting with others across the publishing industry. If you are craving connection and would like to meet new people this year\, we would love to see you there! \n  \nPlease sign up above to let us know you’ll be coming along. \n  \nThe walk will be led by Justyna Pezik\, an experienced walker and hiker. Justyna has worked in publishing for 22 years\, both in editorial and rights. In her spare time she leads community walks for a local charity\, so she knows her stuff! \n  \n*Sorry to anyone located in the rest of the UK and wider world and who cannot make this event. If you would like to host your own Walk & Talk in your local area\, please get in touch with us\, and we can help to facilitate this for you! \n  \nCosts:\nFREE for BookMachine members \nEveryone else: Donation of £1 to £5 (pay what you can afford) for non-members – please bring a cash donation with you on the day.  \nAll fees will go towards charity SOS Children’s Villages\, who are currently working to house hundreds of Ukrainian children. BookMachine will match donations. \n  \nThe route:\n \n  \nSchedule:\n10:30am – We will meet at the street level of Regent’s Park Underground Station (Marylebone Rd\, London NW1 5HA) at 10.30am. \nAfter about a 1-hour walk through the park\, we will hike up the Primrose Hill and stop there to admire the view of London. \n12:30pm – We walk down and stop for drinks and lunch for about an hour in a cafe near Primrose Hill Road (venue to follow). \nAfterwards\, we’ll walk for approximately 1.5 hours back initially along Regent’s Canal and then towards the Rose Garden\, where we can hopefully see many different types of roses in blossom. \n3:30-4pm – We will then return to Regent’s Park Underground Station\, where the walk will finish. \n  \nWhat to bring:\nPlease bring comfortable shoes\, plenty of water\, a waterproof jacket in case of showers\, and a smile! \n  \nGetting there:\nIf you are travelling by train\, Regent’s Park Underground Station is on the Bakerloo (brown) London Underground line. Please check the TFL website for information on planned line closures or works on the weekend of our walk. The Bakerloo line does not have any planned closures on this day at the moment. \nIf you are travelling by bus\, the numbers 18\, 27\, 30\, 205 and 435 arrive at Regent’s Park bus stops B and A.
URL:https://bookmachine.org/event/uk-publishers-walk-talk-regents-park-primrose-hill/
LOCATION:Regent’s Park Underground Station\, Marylebone Rd\, London\, NW1 5HA\, United Kingdom
CATEGORIES:London
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2022/03/Walk-and-Talk-WEBSITE.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220518T130000
DTEND;TZID=Europe/London:20220518T133000
DTSTAMP:20220412T113304Z
CREATED:20220412T105548Z
LAST-MODIFIED:20220412T113304Z
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SUMMARY:Wednesday Wisdom: Live Interview with Yanmin Zhuchen and Omara Elling-Hwang (The FLIP)
DESCRIPTION:Tune in live to a fun and chatty virtual Q&A session on Wednesday 18th May from 1:00 – 1:30pm BST (8:00 – 8:30am EST) with Yanmin Zhuchen and Omara Elling-Hwang\, Co-Editors of The FLIP (Female Leadership in Publishing) newsletter. \n  \nJoin us live to learn about aims of The FLIP and the Editors’ goals for the newsletter in 2022\, discover other resources for developing your leadership skills\, and find out what running the newsletter so far has taught them about their own career path and professional development within publishing. \n  \nBe sure to stick around for the final 10 minutes of this 30-minute session\, as you’ll get the chance to ask Yan and Omara your own questions about the FLIP\, as well as marketing and non-profit work in the creative industries. \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 50+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Yan\nYan (she/her) is International Campaign Manager at Collins Education and Co-Editor of The FLIP\, a platform that aims to raise the profile of female leadership in publishing. She is the Co-Chair of ELEVATE\, HarperCollins’ BAME network and in her spare time\, enjoys all things food\, fitness and film. \n  \n  \nAbout Omara\nOmara (she/her) is the Founder of WriteUnite\, a nonprofit working to amplify the voices of young people worldwide by publishing their creative work. Prior to this\, she was an Assistant Editor at HarperNonFiction\, having started her time there on the Traineeship in 2018. She was the Co-Chair of SYP London in 2021 and was Co-Head of Events in 2020. \n  \n  \nAbout The FLIP\nThe FLIP is an online community and newsletter that informs\, inspires and connects women in publishing by providing a space for conversation and access to advice from visionary women. Since taking over leadership in January 2022\, Cassie\, Farzana\, Omara and Yan have sought to continue the amazing work spearheaded by founders Helena\, Ella and Sophie and building on the strong foundations by bringing in more voices across the industry with the aim to be as intersectional and inclusive as possible.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-yanmin-zhuchen-omara-elling-hwang-the-flip/
CATEGORIES:Online,Wednesday Wisdom
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2022/04/Wednesday-Wisdom-2022-EVENT.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220525T130000
DTEND;TZID=Europe/London:20220525T133000
DTSTAMP:20220407T152153Z
CREATED:20220407T152153Z
LAST-MODIFIED:20220407T152153Z
UID:64715-1653483600-1653485400@bookmachine.org
SUMMARY:Wednesday Wisdom: Live Interview with Jens Tröger (Bookalope) and Elisa Garis
DESCRIPTION:Tune in live to an inspirational\, 30-minute virtual Q&A session on Wednesday 25th May from 1:00 – 1:30pm BST (8:00 – 8:30am EST) with Jens Tröger\, Founder of Bookalope\, and Elisa Garis\, freelance graphic and editorial designer and Bookalope customer. \n  \nDuring the session\, find out how Jens and Elisa have been working together\, the project or element of the Bookalope toolkit Jens is most proud of\, and how you can work with Bookalope to help improve your workflows and more efficiently create accessible ebooks and print books. \n  \nIn the last 10 minutes of the session\, you can pose your own questions in the chat for our panellists to answer – so be sure to stick around until the end to ask yours! \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 50+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \n  \nAbout Jens\nJens Tröger is a computer scientist by trade\, with several decades of experience in both academic and commercial research and development. After finishing his MS and PhD he worked for big tech (Microsoft and Intel\, to name two) before turning to startup-life. His personal passion for book design and typography motivated him to build software to support his focus on creating beautiful books. Several years ago Jens decided to make these tools available for others. And so\, Bookalope was born. If he’s not tinkering with software and books\, Jens is often out diving with his camera or guiding meditation classes. \nConnect with Jens on LinkedIn. \n  \n  \nAbout Elisa\nElisa Garis (she/her) is a freelance graphic and editorial designer based in Porto\, Portugal. Born in Italy\, she studied Visual Communications and then completed a Master’s Degree in Editorial Design at the Fine Arts Faculty in Porto. Her academic choices were broadly motivated by her passion for books\, and so was her experience as a typesetter and layout designer. After a few years of working with publishing houses in the educational area\, Elisa decided to go independent and extend her specialization to digital books and accessibility. She is an amateur guitar player and professional cat lover. \nConnect with Elisa on LinkedIn. \n  \n  \nAbout Bookalope\nBookalope is a set of tools that help individuals and publishers create accessible ebooks and print books with more efficiency and autonomy. Initially built out of the need to quickly and reliably clean up and structure book manuscripts\, Bookalope has grown into a full suite of AI-assisted online tools available through a cloud service or extension for InDesign. \nFollow Bookalope on Twitter @bookalope \nConnect with Bookalope on LinkedIn.
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-jens-troger-bookalope-and-elisa-garis/
CATEGORIES:Online,Wednesday Wisdom
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