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DTSTART;TZID=Europe/London:20220907T110000
DTEND;TZID=Europe/London:20220914T123000
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SUMMARY:TikTok as a marketing tool for publishers (BookMachine CAMPUS Live: Online course)
DESCRIPTION:Date: This course is split across 2 sessions on Wednesday 7th and Wednesday 14th September\, 2022 \nTime: 11:00am – 12.30pm BST (1.5 hours each session\, 3 hours of training in total) \nWhere: Online on Zoom \nFees: £150 +VAT (30% off @ £105 +VAT for BookMachine members – please log into your member account for your discount to be applied at checkout) \nThis session has been created in partnership with Publishing Scotland. Further discounts are available for their members directly from the Publishing Scotland website. \n  \n\n  \nThis course will present an overview of the TikTok platform’s core audience and demographics\, an in-depth exploration into creating content and best practices\, as well as a deep dive into BookTok and the emerging influencers that can amplify your titles. \n  \nIt will feature Q&A segments\, interactive breakouts and a range of practical examples and case studies from a variety of publishing and non-publishing brands\, to offer inspiration for creating your own organic and ads campaigns on the platform. \n  \nSession 1\nOrganic TikTok activity and creating content \n\nThe state of play on TikTok\nQuick start guide to using TikTok\nBest practice for creating content\nCase studies and examples from publishing and non-publishing brands\nHow to tap into BookTok to amplify the reach of your titles and campaigns\n\n  \nSession 2\nAdvertising and influencer marketing on TikTok \n\nAn overview of the TikTok ads platform\nHow to set up and run TikTok ads successfully\nBest practice for creating ads\nHow to repurpose BookTok content in your ads\nAd examples from publishing and non-publishing brands\n\n  \n  \nAbout your tutor\nRach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction\, digital marketing and most importantly\, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager)\, she now works across publishers with previous clients including Canongate\, Hachette\, Penguin Random House\, Bloomsbury\, HarperCollins and several independent publishers.\n \nFollow Rach on Twitter @rachelmayquin and Instagram @rachelquinmarketing
URL:https://bookmachine.org/event/tiktok-as-a-marketing-tool-for-publishers-bookmachine-campus-live-online-course/
CATEGORIES:BookMachine CAMPUS Live,Online
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DTSTART;TZID=Europe/London:20220921T130000
DTEND;TZID=Europe/London:20220921T133000
DTSTAMP:20220815T092946Z
CREATED:20220701T152201Z
LAST-MODIFIED:20220815T092946Z
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SUMMARY:Wednesday Wisdom: Live Interview with Stacy Scott (PAAG) and Simon Mellins (PRH UK)
DESCRIPTION:Tune in live to an exciting 30-minute Zoom Q&A on Wednesday 21 September from 1:00 – 1:30 pm BST (8:00 – 8:30 am EST) with Stacy Scott\, Chair of the UK Publishing Accessibility Action Group (PAAG) for the Publishers Association and Accessibility Manager for Taylor & Francis\, and Simon Mellins\, Ebook Technology Coordinator at Penguin Random House UK. \n  \nJoin us there to find out more about the new PAAG accessibility charter in partnership with the Publishers Association\, how the Group is empowering publishers on their journey to accessibility and where you can start creating a meaningful impact in this space with the resources and support available. \n  \nStick around until the end of the session\, as we’ll open up the floor to the audience questions in the last 10 minutes of the Q&A – so be sure to come prepared! \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \n*This session will have live closed captioning available for viewers to toggle on or off as needed* \n  \n  \nAbout Wednesday Wisdom\nThe Wednesday Wisdom series is designed to give you a brief\, inspiring insight into the working lives and projects of publishing experts\, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year\, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new. \nBookMachine members can browse 50+ Wednesday Wisdom replays in the archives and catch up with the recording of this session afterwards. \n  \nWant to take advantage of this member perk? Sign up to be part of the community. \n  \n\n  \nAbout Stacy (she/her)\nStacy Scott has been professionally involved in the Special Educational Needs and Disabilities (SEND) education sector for her whole professional life\, beginning as a University Technology Advisor; and following a trajectory through a diverse and rewarding career in International Development; working in Bangladesh\, India and across several countries in Africa\, on making education more inclusive\, which saw her involvement in a vast array of diverse\, illuminating and extremely meaningful and challenging projects. She then headed the RNIB Bookshare Service in the UK; working with over 1\,100 publishing partners\, to bring their content onto the RNIB Bookshare platform\, to be used by students with any print-disability\, for free. The platform grew rapidly and currently supports over 50\,000 students and staff and provides over 800\,000 free eBooks in a variety of accessible formats. \nMoving closer to accessibility challenges in academia\, last year\, Scott took on the role as Accessibility Manager for Taylor & Francis\, where she aims to provide a clearer\, more cohesive strategy on accessibility across the whole company\, building on the wonderful\, award-winning work T&F has already achieved. She can often be found in the ‘accessibility community’ speaking at events or hosting/attending panels\, including chairing the Accessibility Action Group for the Publishers Association. A group which brings publishers\, vendors\, stakeholders and end users together\, to break down barriers to accessing any\, and all\, published materials. Something that still remains her raison d’etre! \nAs a blind Mathematics graduate\, she has both the lived experience and professional vantage point from which to understand the challenges faced by learners with a print-disability and is forever committed to breaking down barriers and improving the availability of accessible education – and enhancing independent study – for all. \n  \nAbout Simon\nSimon Mellins is the Ebook Technology Coordinator at Penguin Random House UK\, where he looks after ebook specifications\, documentation and education\, with a special focus on all things accessibility. Active in this space for a number of years\, he was part of the recent founding of the PAAG and was heavily involved in this year’s survey. \n  \nAbout the PAAG\nThe UK Publishing Accessibility Action Group (PAAG) is a supportive community that fosters collaboration and encourages companies and publishing professionals in their accessibility journey. Our aim is to ensure that publications can be read by people with print disabilities. Its members include representatives from the publishing industry\, publishing bodies\, publishing technology organisations\, disability associations\, and people with lived experience of print disability. \nJoin the PAAG LinkedIn group
URL:https://bookmachine.org/event/wednesday-wisdom-live-interview-with-paag/
CATEGORIES:Online
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DTSTART;TZID=Europe/London:20220928T180000
DTEND;TZID=Europe/London:20220928T190000
DTSTAMP:20220323T122234Z
CREATED:20211216T160420Z
LAST-MODIFIED:20220323T122234Z
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SUMMARY:Talking Marcomms (BookMachine Unplugged Online 2022)
DESCRIPTION:Thanks to our Marketing Stream sponsors: Ingram Content Group\, Edelweiss and Nielsen BookData \n\n			\n				\n			\n			\n				\n			\n			\n				\n			\n		\n\n  \nUnderstanding and using audience data: The present and future of marketing\nAudience data is a powerful tool for marketers to use in times of change. It provides an evidence base for deciding strategy and peace of mind when devising and delivering your marketing. And you can use data to ground yourself\, manage your workflow and make the right decisions. \n  \nBut how do you approach your use of data in strategy\, planning and implementation? \n  \nPeter McCarthy\, Director for Consumer Insight at Ingram Content Group\, will be joined online on Wednesday 28th September\, 6-7pm BST\, for a discussion around how and why should integrate audience data into all your marcomms work. Our panel of marketing and audience development specialists will cover how data not only leads to better decision making\, but also allows you stay sane and develop essential marketing skills.  \n  \nYou’ll hear about: \n\nIdeas on how audience data can work to improve campaign performance\nTypes of data and tech can you use and how can you use it\nHow to understand enough to be relevant and have an impact.\n\n  \nThe speakers will discuss how data is not emotion or opinion\, but a way to get beyond demographic profiling and to take a considered approach to decision making. They will consider the importance of ongoing analysis of data and what you can learn from it as well as taking a light touch approach to using data in marketing. \n  \nTalking Marcomms will sit within the Marketing Stream\, which runs throughout 2022. In the Marketing Stream\, you can find upcoming events\, interviews\, details of our Stream sponsors\, blog posts and resources to help you learn new skills and develop in your career. \n  \n  \nAbout BookMachine Unplugged 2022\nThe Unplugged Online event series is designed to help inspire you\, build on your knowledge and reveal exciting new ideas for you to harness when you’re back at your desk. \n  \nThe theme for this year’s series is the “Year of Change”. Together with our guest speakers and hosts\, we’ll be inviting you to discover more ways to lead the way\, shake up the industry and create positive change for all. \n  \nIf you’re a publishing professional who craves an explosion of insights\, top tips and advice from industry people – always in a strictly social and informal setting – BookMachine Unplugged is for you. \n  \nBrowse the other BookMachine Unplugged 2022 events here. \n  \n  \nTicket details\nThis event is £5 +VAT or FREE for BookMachine Members. Log in to your member account before booking and your discount will be applied automatically at checkout. \n  \nBecome a BookMachine member for £10/month and book onto all six events in the series for free. \n  \nCan’t make it to the live event? A recording will be available for all members and ticket holders to watch after the event. Be sure to book your place in advance of the event* to receive the link to the replay! \n  \n*Please note: The recording won’t be available to sign up to receive after the event has ended. Advanced registration is required. \n  \n  \nAccessibility information\nThis is an online event and will take place on Zoom webinar. Please be sure to book your ticket to receive the Zoom link to tune into the event on the day. \n  \nLive closed captions will be available throughout the event for viewers to toggle on and off. Edited captions and transcripts will also be available with the recording for members and ticket holders to access after the event. \n  \nWe will also be live-Tweeting this event from @BookMachine on Twitter\, using the hashtag #BookMachine. \n  \n  \n\n  \nYour host\nPeter McCarthy\, Director of Consumer Insights at Ingram Content Group\nPeter is responsible for marketing analytics\, marketing and ecommerce Software-as-a-Service as well as developing furth consumer insights capabilities to support Ingram and its partners. He has over twenty-five years of publishing experience\, ranging from technical and executive positions with The New York Review of Books\, the Penguin Group\, and Random House to consultancies and start-ups. He brings a strategic and technical approach to marketing and selling content and books at scale and speaks\, writes about\, and advises frequently on consumer marketing in the publishing space. Pete joined Ingram Content Group when they acquired OptiQly\, a marketing technology company he co-founded\, in 2017. \nFollow Pete on Twitter @petermccarthy \n  \nThe speakers\nChristine Hung\, Executive Director\, Audience Development\, Knopf Doubleday Publishing Group\nChristine Hung is the executive director of audience development for the Knopf Doubleday Publishing Group where her team focuses on consumer insights\, multicultural marketing\, backlist marketing\, social media analysis\, and web/email development. She is the interim director of People of Color in Publishing and has led various DEI initiatives at Penguin Random House. Christine is happy to have recently moved to the most diverse borough in the world\, Queens. \n  \nHazel Kenyon\, Director of Research at Nielsen BookData\nHazel Kenyon is Director of the UK and Ireland Nielsen BookData Research business. She joined in 2009 as a Publisher Account Manager working with a portfolio of clients to help them analyse the BookScan sales data. She is now responsible for all UK\, Irish and South African client relationships in publishing\, retail and media\, and for strategic business development across all the research products measuring changes in print\, digital and consumer behaviour. Hazel started her career as a Space Physicist\, working in industry and academia. For her PhD she analysed particle data from the Cassini spacecraft during its grand tour of Saturn.
URL:https://bookmachine.org/event/talking-marcomms-bookmachine-unplugged-online-2022/
CATEGORIES:BookMachine Unplugged
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DTSTART;TZID=Europe/London:20220929T180000
DTEND;TZID=Europe/London:20220929T190000
DTSTAMP:20220923T085031Z
CREATED:20220726T161030Z
LAST-MODIFIED:20220923T085031Z
UID:68090-1664474400-1664478000@bookmachine.org
SUMMARY:Meet and Mingle Online: BookMachine & Publishers Without Borders
DESCRIPTION:Calling all BookMachine and Publishers Without Borders members!\nJoin us to chat\, meet and mingle and chat at an online mixer event on Thursday 29th September\, from 6-7pm BST / 5-6pm GMT / 1-2pm EST! \nGather on virtual networking platform\, Wonder\, for a fun\, informal and sociable cameras-on mixer event. We will provide plenty of conversation starters to help you to get to know even more professionals across the publishing and creative industries\, swap tips and share ideas. \nAhead of Frankfurt Book Fair in October\, this is an ideal opportunity to meet publishing professionals from around the globe before we get together in-person at the Fair. \nThis is a free event for members of Publishers Without Borders and BookMachine only. \n  \nAbout Publishers Without Borders\n \n  \nPublishers Without Borders is a Facebook Group where publishing professionals can share ideas\, problems and issues that concern our industry. As publishers\, we can support each other in our endeavour to make it through this crazy times we are living. This is a space to do just that. \n  \n  \nAccessing the mixer\nAn RSVP is required\, so please drop your name and details to us by signing up above. Please let us know if you are a member of the PWB or BookMachine. We will share the private Wonder link to join the session via email to everyone on the attendee list ahead of the event. \nPlease contact Aimee on aimee@bookmachine.co.uk if you are having difficulties receiving the link or accessing the session. \n  \nAbout Wonder\nWonder allows you to ‘move’ around the virtual room to meet different people and take part in lots of conversations – just as you might at an in-person event or conference. Guests move their avatars around with their mouse\, joining a conversation by moving closer\, and leaving it by moving away. Simple as that! \nWonder is not available on mobile devices or tablets just yet\, so please join the session using your desktop or laptop internet browsers. Google Chrome or Microsoft Edge browsers are supported. \nTo find out more about how to use Wonder\, please check out Wonder’s FAQs here. \n  \nWhy should you join us?\n\nCatch up with friendly faces – Whether you’re craving real-life connections\, it’s been a while since you last attended an event or you’re working remotely or solo within the industry.\nMeet new people – Virtually ‘bump into’ interesting professionals who you might not have met otherwise.\nDip into different areas of publishing – Learn how people across various departments\, publishers and nations are currently working and what is driving them day-to-day\nDiscuss big industry topics\, or leave work behind – If you want to talk big industry news\, there’s space for those conversations. However\, if you want to leave business at the door and make human connections\, you can join us for that too.
URL:https://bookmachine.org/event/meet-and-mingle-online-bookmachine-publishers-without-borders-2/
CATEGORIES:Online
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