BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//BookMachine - ECPv6.17.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:BookMachine
X-ORIGINAL-URL:https://bookmachine.org
X-WR-CALDESC:Events for BookMachine
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20220327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20221030T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20231029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230308T130000
DTEND;TZID=Europe/London:20230308T133000
DTSTAMP:20230208T173336Z
CREATED:20230202T165353Z
LAST-MODIFIED:20230208T173336Z
UID:73130-1678280400-1678282200@bookmachine.org
SUMMARY:BookMachine Briefing with John Rubin - CEO and Founder\, Edelweiss Above the Treeline Inc.
DESCRIPTION:BookMachine Briefing with John Rubin\, CEO and Founder\, Edelweiss Above the Treeline Inc.\n  \nIn these tough times of tight consumer budgets\, print and paper costs\, and supply chain interruptions\, what can publishers do to alleviate some of these pressing concerns for retailers\, reviewers\, booksellers – and their teams? \n  \nJoin us on Wednesday 8th March\, 2023 from 13:00 to 13:30 GMT / 8:00 – 8:30am EST for a brief\, on-trend and publishing-specific conversation with John Rubin\, CEO and Founder at Edelweiss Above the Treeline Inc. \n  \nThe cost of paper and sustainability action are top of the list for many publishers in 2023 (source). During our quick-fire online discussion\, learn more about how Edelweiss Designer and Digital Review Copies can support marketing colleagues in publishing specifically with adapting to these challenges. \n  \nWe’ll be covering the main concerns for the Edelweiss community of publishers\, bookseller\, reviews and more\, why you should tap into the main benefits of Edelweiss Designer and DRCs\, and how innovative ways of approaching your tried-and-tested marketing practices to help you to take meaningful steps towards increased sustainability and reduced costs in 2023. \n  \nBy tuning in live\, you can be a part of the discussion – contributing your own thoughts and questions in the chat box. We very much hope to see you there! \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \nAbout the BookMachine Briefing\nThe BookMachine Briefings are short\, intriguing and insightful deep dives into emerging trends and need-to-know topics across the publishing landscape. Designed for professionals from all corners of the industry\, these in-conversation sessions provide you with a quick burst of knowledge to apply to your day-to-day role. \nBookMachine members can access the library of all of our Briefings – as well as the full video archives of industry insight from expert speakers across our previous range of events. Join the BookMachine Community. \n  \nAbout John Rubin\n \nJohn Rubin is the founder and CEO of Above the Treeline\, Inc\, the company behind the Edelweiss suite of services. John is the son of a long-time independent bookseller and the grandson of a librarian. Before founding the company in 2002\, John spent 10 years as a management consultant with Kearney\, Inc. John has a Masters in Management from the Kellogg School of Management at Northwestern University and a B.A. from Harvard University. \nConnect with John on LinkedIn \n  \n\nAbout Edelweiss\nAbove the Treeline is the company behind Edelweiss\, and recently celebrated 20 years of providing innovative tools to  the publishing and bookselling world. \nAt its core\, Edelweiss is a sales and marketing platform where publishers host their titles and catalogues in an engaging feature-rich site\, supported by in-depth metadata. Over 200\,000 registered users such as booksellers\, reviewers\, librarians\, and other book industry professionals use Edelweiss as a hub to work better in all kinds of ways.  A key use for the UK is to connect publisher sales teams with their customers\, by making it quick and easy for them to assemble annotated\, bespoke online sales presentations. Then from there\, collaborate with customers on new-title selection\, recording reseller orders accurately and ensuring they are processed and shared efficiently. \nThe flexibility and options make it suitable for export sales teams\, rights presentations\, as well as domestic reps selling to indies\, chains\, and wholesalers. We also offer analytics insights into indie POS sales\, and digital proofs management (DRCs) with an exclusive one-click reader. We recently added Edelweiss Designer to the product suite  – a simple but powerful tool to create beautiful custom templates to showcase your books in documents like catalogues\, PowerPoints\, and online presentations. We also offer a variety of outbound and in-app promotional opportunities for publishers to leverage the wide reach of Edelweiss into the trade\, libraries\, and reviewers in the UK\, US\, and beyond. \nwww.edelweiss.plus and www.abovethetreeline.com
URL:https://bookmachine.org/event/bookmachine-briefing-with-john-rubin-ceo-and-founder-edelweiss-above-the-treeline-inc/
CATEGORIES:BookMachine Briefing
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2023/02/John-Rubin-Edelweiss.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230322T130000
DTEND;TZID=Europe/London:20230322T133000
DTSTAMP:20230215T175422Z
CREATED:20230207T095325Z
LAST-MODIFIED:20230215T175422Z
UID:73429-1679490000-1679491800@bookmachine.org
SUMMARY:BookMachine Briefing with Louise Dickens - Digital Marketing Strategist\, BookMachine
DESCRIPTION:Join us on Wednesday 22nd March\, 2023 from 1:00 to 1:30pm for a brief\, on-trend and publishing-specific conversation with Louise Dickens\, Digital Marketing Strategist at BookMachine. \n  \nDuring our quick-fire online discussion\, you can learn more about building and applying unique skills in publishing. We’ll be covering embracing squiggly career paths into publishing\, how to find the right company and culture for your skills\, and identifying how to strategically apply your strengths and aptitudes to your future career path. \n  \nBy tuning in live\, you can be a part of the discussion – contributing your own thoughts and questions in the chat box. We very much hope to see you there! \n  \nRegistration is required\, so please sign up above to receive the Zoom link to tune in live. \n  \nAbout the BookMachine Briefing\nThe BookMachine Briefings are short\, intriguing and insightful deep dives into emerging trends and need-to-know topics across the publishing landscape. Designed for professionals from all corners of the industry\, these in-conversation sessions provide you with a quick burst of knowledge to apply to your day-to-day role. \n  \nBookMachine members can access the library of all of our Briefings – as well as the full video archives of industry insight from expert speakers across our previous range of events. Join the BookMachine Community. \n  \n  \n\n  \nAbout Louise Dickens\n \nLouise (she/her) is an IDM-qualified data-driven marketer with 9+ years of hands-on experience across the full marketing mix. Louise started her career outside of publishing\, first at a small but ambitious Web Agency\, and then at Fujifilm UK. During this time she experienced her first ‘viral’ campaign and discovered her passion for digital marketing. Side-stepping into the publishing industry in 2018\, Louise has worked across Business\, Academic and Trade publishing in marketing roles at an Independent Business Book Publisher and a Books PR Agency. Remaining audience-focused and commercially minded\, Louise knows how to deliver effective digital marketing strategies and campaigns. \nFollow Louise on Twitter: @_LouiseDickens \nConnect with Louise on LinkedIn \n  \n  \n \nAbout BookMachine\nBookMachine is a Creative Agency\, a Community and a CAMPUS\, dedicated to the worlds of publishing and education. Through a programme of events\, library of courses and tailored marketing support for publishing teams\, anyone working in publishing and education can connect\, boost their knowledge and create stand-out marketing campaigns via BookMachine.  \nOur dedicated in-house team are experts in their field. We have decades of combined experience in the publishing industry and in education. We are passionate about sharing ideas\, teaching best practices\, and delivering creatively and efficiently on marketing and digital projects. \nFollow BookMachine on LinkedIn
URL:https://bookmachine.org/event/bookmachine-briefing-with-louise-dickens-digital-marketing-strategist-bookmachine/
CATEGORIES:BookMachine Briefing
ATTACH;FMTTYPE=image/png:https://bookmachine.org/wp-content/uploads/2023/02/BookMachine-Briefing-2023-EVENT.png
END:VEVENT
END:VCALENDAR