Audience-Centric Book Marketing: Reaching and Engaging the Right Consumers

£99.00 +VAT

*FREE for BookMachine members*

Discover new techniques to help you sell more books – in three lunchtime sessions from your desk

(15th, 22nd, and 29th September 2020, 13:00 – 14:00)

Specs

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Description

Are you marketer looking to drive consumer interest and sales? Are you interested in tried and true methods for developing a marketing strategy and executing in a way that is efficient and satisfying to all involved? Are you looking to incorporate more data into your approach, reducing guesswork and establishing indicators of success?

This online course covers material that has been used by houses and individual marketers across the industry to run successful consumer marketing campaigns and sell more books. It will deliver practical tools and ideas to up your online consumer marketing game.

Topics covered include:

  • Formulating a strategy and the goals by which you’ll measure success and adapt as you go.
  • Research tactics and tools to identify your audiences.
  • The best practices for building the strong online foundation critical to any consumer marketing success, including sites as well as key social, retail, and search presences.
  • Effective means of reaching and engaging consumers, with examples.
  • Ways to employ data and an agile mindset throughout to inform efforts as well as to measure and communicate success.

Course overview

A series of three short, interactive online courses for marketing professionals and independent publishers wanting to strengthen their marketing skills and get better results from their consumer marketing campaigns. We will cover the entire marketing process from formulating your strategy and goals right through to ways of employing data and measuring the results.

With an emphasis on best practices and engaging consumers, delegates will come away with practical tools and ideas for effectively running campaigns as well as measuring and communicating this success.

Who should do this course?

Suitable for marketers of all levels interested in becoming even more effective at work, and getting better results from their marketing campaigns.

Where & when?

Online over three sessions with self-study exercises: 15th, 22nd and 29th September

Course fee: £99 +VAT (FREE for BookMachine members)

The agenda

Session 1: Formulating your strategy and goals, and using research tools to identify your audiences. Best practices for building the strong online foundation

Session 2: Effective means of reaching and engaging consumers, with examples, plus ways to employ data and an agile mindset throughout to inform efforts as well as to measure and communicate success.

Session 3: Review, questions and answers, and next steps

Your trainer

Peter McCarthy is director of digital services at Ingram Content Group. He has more than 20 years of experience in publishing, ranging from executive positions with Penguin and Random House to start-ups and consultancies, and brings a strategic, technical, and data-informed approach to selling and marketing books and other content.