Facebook 2020

Facebook 2020: Changes, updates and trends you need to know

£130.00 +VAT

Master Facebook in 2020 – in three lunchtime sessions from your desk.

14th, 21st & 28th September 2020
1pm – 2pm (BST)

There is *50% off* for BookMachine members.

Make sure you’re ahead of the marketing curve with all of Facebook’s latest feature updates for 2020. All of the examples will be publishing related, making this the most up-to-date industry course of its kind.

This online course will guide you through:

  • The impact of the pandemic on Facebook usage
  • What’s changed since 2019 – stop doing what is no longer working!
  • The most relevant updates that Facebook made in Spring 2020
  • Success stories from across the publishing industry – learn from your peers

Would your company benefit from you taking this course? Download our sample email to send to you boss or supervisor.

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Description

Make sure you’re ahead of the marketing curve with all of Facebook’s latest feature updates for 2020.

Join Abby Coften for a session on Facebook’s latest tech updates including Facebook, Messenger, Instagram and WhatsApp. All of the examples will be be publishing related, making this the most up-to-date industry course of its kind. You will also have the opportunity to connect with other professionals on the course in a private online group.

Want to be become a true Facebook expert? Be sure to join us. If you would like your company to pay, please click on this link and ask for an invoice.

Session 1: Facebook Updates you can’t afford to miss

  • What we said goodbye to in 2019
  • Spring 2020 Facebook Updates
  • Looking ahead – Top Facebook Tech Updates in 2020
  • Success stories from the publishing industry

Session 2: Facebook’s Messaging Networks: Connecting the Big Four
Maximising Facebook’s integration with its other messaging networks and 2020 tech updates you need to know for:

  • Facebook and Messenger
  • Facebook and Instagram
  • Facebook and WhatsApp

Session 3: Facebook Classroom Hours
Your chance to ask any questions you may have on Facebook and its Messaging Networks or to hear from other book publishing professionals about their campaigns.

After the course, be sure to stick around to log-on to the online Facebook group on BookMachine. This is ONLY available to those on this course! Members of the group can watch recordings of the course, connect with others from the course and ask Abby questions as they arise.

Course extras

  • Get access to a dedicated BookMachine CAMPUS group, where you can ask Abby questions about the course and introduce yourself to fellow course members.

Your course leader:

Abby Coften is a CIM-qualified digital marketer and trainer with over 15 years’ experience leading and implementing successful campaigns for trade, educational and ELT publishers with specialist expertise and professional qualifications in social media marketing, paid ads, SEO, email marketing and copywriting. She has worked with a number of leading organisations including Pearson, Macmillan, Hodder, Octopus and Kogan Page as well as not-for-profit organisations and has trained thousands of individuals on improving their digital marketing.

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