• Home
  • amazon kindle

Tag: amazon kindle

Why Amazon ebook market is not enough – go global!

PublishDrive is an ebook publishing service which supports the operational processes of small indie publishers and authors. Kinga Jentetics is CEO and co-founder of PublishDrive, and here she shares their information on global ebook sales.

Amazon ebook market is not the only store where you can reach your readers

When it is about ebooks, many folks think about Amazon ebooks only. Obviously, Amazon is a dominant player in online book and ebook retailing… However, when it is global publishing, doors are opened for many new stores, business models and channels. As an indie publisher you have to explore other opportunities as well, how to make your ebook publishing efforts more profitable on the long term.  To be honest, it is always much wiser to have more partners than being dependent on one big partner. Because the future is always changing.

If you are an indie publisher, you can find even surprisingly lucrative business models in case of Scribd for instance. But of course, the end result always depend on the book category too. You can read more about the different business models here.

It may surprise you how many potential readers and earnings you may lose if you publish only on Amazon ebook market. Why would you do that, especially if you already have your own ebook converted? Look at our numbers and you will understand why it is crucial to go to other ebook stores as well.

PublishDrive’s analysis on Amazon ebook sales

We analyzed the sales numbers of our publishers signed up and found that in case of English titles only 45% of the sales volume came from the Amazon ebook market. It is unquestionably a huge share, but still, if you are exclusive with Amazon Kindle through KDP, you may lose 55% of your potential readers and sales. You may earn more money in those stores and markets what you have never thought about to be more suitable for your target group.

amazon_kindle_publishdrive_shares

But why can our sales numbers show only 45%? Because:

  • we have many new channels integrated for English language books (even in emerging markets)
  • we offer merchandising option for many of the stores
  • our operations show if there is any discrepancy of your books being available in stores
  • you can see your realtime sales so you may alter your marketing efforts as well

To sum up

The numbers do not lie, so we believe in global publishing to all possible channels in a more transparent way. Amazon ebook market is very much important for all authors and indie publishers but do not forget that you may increase your sales by more than 100%. Just open your mind to new retailers.

This post originally appeared on the PublishDrive blog.

The short form content resurgence

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device would slow the info snacking trend and enable deeper engagement with content.

The Kindle platform certainly launched the ebook revolution but it’s interesting that it didn’t halt short-form content momentum. In fact, I’d argue that info snacking is more popular than ever before and, ironically, that popularity is largely driven by Bezos’ own company, Amazon.

Remember the late 1990’s when it seemed like publishers could generate digital income by selling individual book chapters? Once upon a time I too thought that might be a viable model but in hindsight it’s clear books and chapters can’t be treated like albums and songs. Most books are written so that the individual chapters are too reliant on each other, thereby making them far less valuable individually.

We need to think about taking things in the opposite direction. Rather than tearing apart a book and trying to sell individual chapters, content needs to be developed in short, granular formats so that each piece can be sold on its own and can be remixed with other granular pieces. And while this is mostly true for non-fiction I can see where it also has potential for some fiction works as well.

Short-form content success is all around us. Amazon launched Kindle Singles several years ago and the program has grown to more than 2,000 titles today. A few days ago they announced a program called Singles Classics where they’re breathing new life into older short-form evergreen content from the pre-digital era. And earlier this month they launched a short-form initiative within one of their audio subsidiaries called Audible Channels.

All of this simply reflects the fact that we’re all pressed for time but we still want to consume content. Sure, there’s nothing quite like fully immersing yourself in a long book written by a wonderful storyteller. But these short form services are simply addressing our craving to be hyper-efficient, aware of the latest trends in our jobs/careers and always up-to-the-date on worldly news.

The movement isn’t going away, so what is your organization doing to address it? As you think about that question be careful to look beyond written content. I finally decided to buy one of those Amazon Tap devices and it’s only reinforced my earlier belief that voice UI’s and audio content consumption will be important models in the future.

Joe WikertJoe Wikert is director of strategy and business development at Olive Software. This post was originally published on his blog, ‘Joe Wikert’s Digital Content Strategies‘, where he writes opinion pieces on the rich content future of publishing.

BookMachine Weekly BookWrap: publishing stories from around the web

This week on BookMachine, we kicked things off with the The ABC of Waterstones: A Bookseller’s ‘Promised Land’ and 5 questions for Carolyn Jess Cooke, then looked at This week in literary prizes and the news that Today in tyrants: Hussein daughter seeks publisher for father’s memoirs. And if all that wasn’t enough, we had 5 questions for Rebecca Swift of The Literary Consultancy.

Elsewhere on the web it was a mighty busy week too, especially if writing’s your thing: here are 10 Ridiculously Simple Tips for Writing a Book, and Getting your first book published: Lessons learned! Meanwhile this post has Six Tough Truths About Self-Publishing (That The Advocates Never Seem To Talk About), while there’s the argument that Discoverability and Marketing Are Publishing Company Differentiators. Here’s How to fight back against bogus Amazon/Kindle reviews, and what about some Self-Publishing Statistics – Who are the Top Earners?

On the tech front, some are asking Can We Please Move Past Apple’s Silly, Faux-Real UIs?, is it a symptom of Nostalgia and Finitude in Digital Media?

For designers there’s The Future of Book Cover Design in the Digital Age discussed and Publishing Perspectives asks: Does Digital Publishing Really Encourage More Reading?

It seems that If You Want to Succeed in Business, Read More Novels, even though Over half of surveyed e-reader owners use devices to conceal ‘shameful’ reading habits. And for all that reading over the weekend, you might need 17 Cozy Reading Nooks Design Ideas.

Get the latest news and event info straight to your inbox

Account


+44 203 040 2298

6 Mitre Passage, Digital Greenwich - 10th Floor, Greenwich Peninsula, SE10 0ER

© 2019 BookMachine We love your books