BookMachine Works is the marketing agency arm of BookMachine. We are regularly asked by publishers how to get the best results from Amazon Advertising. Kaz Harrison, digital sales specialist, shares 5 tips for getting the best results.
Amazon Advertising Console, or AMS as it has affectionately become known thanks to its previous moniker Amazon Marketing Services, is a powerful tool in the digital marketing mix, especially given its high conversion rates. No surprise when it is targeting readers on a platform where they are most likely already browsing for books. Whilst Amazon may have been on the slow side to improve the user interface and reporting functions over the years, the competition on the platform has surged.