Following on from last year’s unexpected partnership with Waterstones
that saw Kindles sold in the chain’s brick and mortar stores, Amazon has now announced
that it will make its e-readers available for sale in independent bookshops in the USA. Amazon Source offers two different packages
for physical retailers: a ‘general retail program’ aimed at consumer electronics shops (i.e. markets more interested in hardware than software) that offers Kindle devices at a 9% discount from their suggested retail price and accessories at a 35% discount, and a ‘bookseller program’, which only offers a 6% discount on the price of hardware but keeps the 35% discount on accessories and adds 10% commission on every e-book bought by customers from Kindles bought at the bookseller’s shop.