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Tag: apple

Apple Books

iBooks Author is Apple’s digital publishing software, used today to create digital books of all kinds.

A great strategy on how to use iBooks Author – and the interactive, multimedia-driven books it allows you to create – is to turn regular content into ‘premium’ editions by including new bonus features, just like the bonus features of a Blu-Ray movie, and then to charge a modest price premium over the original version.

Here are seven ways to create a premium edition of any book, using iBooks Author:

1) Include the audiobook

Get the original author of a book to record themselves reading the book out loud, and even include additional insights if you like that reside strictly in the audio recording. Then, include that recording within the iBook, with a button on each page that allows the reader to touch it and have the author read to them. Not only does this add immense perceived value to the content, but it also can be monetised as a separate revenue stream by selling the audiobook version separately.

2) Include a glossary

Take all the relevant vocabulary from your title – characters, settings, plot elements if a fiction title, or all relevant terminology from a non-fiction work – and utilise the built-in glossary feature of iBooks Author for your premium edition iBook.  Make sure to hyperlink the glossary terms as appropriate throughout the main text of your work.  Then, monetise the glossary separately as well by producing an iBook that is the ‘dictionary’ of your franchise, and sell that in the iBooks Store as well!

3) Include podcasts, TV interviews, or other media interviews conducted with the author

A curated selection of media appearances made by an author about a new book is a great addition within the actual book!  Readers who are connected with an author, or connected with the topic of a book or a book’s characters, often can’t get enough of the additional insight these media appearances bring.  The multimedia capabilities of an iBook are perfect to be able to include this bonus content.

4) Include video commentary from the author

This is a big one. Having an author speak, directly, yet casually, to the reader about the book or topics at hand, is something readers have shown they are willing to pay a price premium for. And with the rapidly expanding hard drives on iPhones and iPads, while this video might add to the size of an iBook, it is negligible for the end user.  Including video commentary from the author ensures the iBook version will not be ignored by readers, as long as this content is made exclusive to the iBook and otherwise kept off the internet.

5) Include previous books in a series

This practice, which is becoming commonplace in other creative sectors, like video games, makes sense as a consideration for book franchises as well within the iBooks format. Throwing in a previous book in a series, as a bonus inclusion at the end of an iBook, is easy to do and makes it easier for new readers to step up and engage with a franchise knowing they have all the content under one roof.

6) Include hand-written notes, sketches, or photos related to the book’s original production

No matter the genre, or whether we’re talking fiction or non-fiction, readers love to peek behind-the-scenes at the production process of any creative work. Combine that with the knowledge that high-resolution images look great on any current iPhone or iPad, and it’s a no-brainer to include photography, outlines, hand-written notes, or images of any other documents which illuminate the creative process for readers.

7) Include early access to the follow-up book

With iBooks Author and the Apple ecosystem (including iTunes Connect and the iBooks Store itself), publishing new updates to existing titles is easy and seamless.  Letting readers know early access to a follow-up book will be made available via a title update to an original title is a great value-add.

Bradley Metrock is CEO of Score Publishing, a digital media company with the mission of helping people become better interactive content creators. The company partners on content development, offers digital content creation training, hosts several national conferences on digital content creation (including the iBooks Author Conference), and owns and operates leading NCCA-compliant certifications in digital content creation.


Andy Buck

Andrew Buck is a Graphic Design teacher at Hastingsbury Upper School in Bedfordshire. He and his design students have created an app that is hopefully going to transform the way students can prepare and succeed when it comes to the dreaded exam season. Whilst the app isn’t necessarily linked to Publishers, it’s an interesting app and has come from identifying a real need in the market. I asked him more about ExamPal, how they’ve priced the app, how he got the attention of Apple and what he thinks about technology in the classroom.

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This means war: Foyles now selling ebooks

Sticking an ever so dignified and respectable two fingers up at Amazon, beloved London bookseller Foyles has this week launched an ebook store and accompanying apps. The venerable, iconic independent chain – with five branches in London and one in Bristol, for the more adventurous metropolitan – already has over 200,000 titles on offer, which is presumably more than are contained even in its flagship five-floored Charing Cross Road shop.

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In the first of an occasional series, 3D: Three Questions on Design, Toby Hopkins of Getty Images asks Martin Stockham, the man behind new electronic publishing house Monza Books about designing for digital. Monza’s first publications, The Racing Car: Ferrari 250 GTO by Doug Nye, newly updated with a foreword by Pink Floyd drummer and race car collector Nick Mason, and The Racing Car: Porsche 917 by Ray Hutton, just released, are both available from Monza’s site.

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Amazon’s Press Conference: What Can We Expect? figures. A detailed breakdown of sales of devices by country, including market share, plus a deep look into the data they hold for each customer, as well as how their recommendation system works. CEO Jeff Bezos is likely to unveil their print-to-ebook sales ratio, alongside comparative figures of how each version of Kindle has sold over a specific date range. He will announce the collaborative work he is doing with publishers and retailers to move toward an aggregated eBook sales chart similar to Neilsen’s Bookscan, and his plans to be far more transparent with the press in the future regarding profitability and strategy.

HA! Ok, enough of that.

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