Increasingly, Publishers and content creators are getting their material onto mobile devices. It makes perfect sense to be doing so, putting learning tools directly into the hands of learners, but it’s not as easy as just creating a great product. I met up with Caroline Moore, Director and Co-Founder of LearnAhead to find out more […]
Conversation re: discoverability and startups in publishing.
A couple of months I wrote an article for the Futurebook blog in recognition of the site’s world-wide reach, and I thought it was time to share some of these thoughts with the BookMachine crowd and also re-visit some of the scenarios, which have now been published. Working at a design agency that primarily works […]
or The Future of Storytelling Might Not Be So Fancy Two weeks ago, a friend of mine, knowing my penchant for all things techy and mental, sent me links to two websites, both of which contain experimental digital fiction. One, a short fiction website called Dreaming Methods, uses clever coding to create an app-like experience […]
If, like me, you spend a lot of time on the internet (like… y’know… enough to clock when adverts change on the same web pages) you will probably have noticed the intense ramping up of aNobii activity across all digital channels recently. In the past two months, their online advertising reached the level of intense saturation […]
Dean Johnson is the Executive Creative Director at Brandwidth and author of #1 Design iBook ‘Digital Publishing: The Next Steps’. He is also a valued contributor to a number of design, tech and publishing sites, and consults on all things digital.
Things have moved fast in publishing recently, there’s no doubt about that. It’s moved so fast in fact it’s easy to forget all those high-flying ideas we had at the start about things that would take off and just… well… haven’t. Here’s just a couple I’ve been reminded of recently. Like sands through the hourglass, […]
Here’s a lesson in how to sink an already flooded market: create a piece of software where publishing is as easy as clicking a button, and promote a culture where it is commonly accepted that writing a novel is as simple as putting down whatever comes into your head. Inflate your life jackets now, guys, […]
This is Part Two of Dean Johnson’s look at how to survive in the cut-throat business of app development. Read Part One here. RULE THREE: Design and build a great app not a good one Create an app that does the original (or new) content justice. If you don’t, you will risk Apple rejecting your […]
The app business can be as cut-throat as any other. When Brandwidth launched our first Guinness World Records app in April 2010, we were accused of jumping on the bandwagon as many other developers had either been creating apps for the iPhone or publicly immersed in the publishing world for years.